社會資本、資源獲取對電子商務企業(yè)績效影響關系研究.pdf

1、I碩士研究生學位論文新疆大學論文題目論文題目(中文中文)：社會資本社會資本、資源獲取對電子商務企業(yè)績效資源獲取對電子商務企業(yè)績效影響關系研究影響關系研究論文題目論文題目(外文外文)：StudyontheInfluenceofSocialCapitalResourceAcquisitiontoEcommerceEnterprisePerfmance研究生姓名：研究生姓名：聶曉敏聶曉敏學科、專業(yè)：學科、專業(yè)：工商管理工商管理研究方向：向：技

2、術經(jīng)濟及管理技術經(jīng)濟及管理導師姓名職稱：導師姓名職稱：陳兵陳兵教授教授論文答辯日期2017年5月24日學位授予日期年月日IIAbstractFacingdownwardpressureoneconomycountriesputfward“publicentrepreneurshippeoplesinnovation“l(fā)eadingthenewnmalTheElectronicCommerceasanewnmaldynamicmoment

3、umthenewfmatsenlivensthemarketqualitytobuildanewengineftheeconomy.AccdingtoareptreleasedbyIresearchwkin2016Chinasecommercemarketsizeof20.2trillionyuanup23.6%fromayearearlierinthetotalretailsalesofsocialconsumergoodsaccou

4、ntedfbymethanoneovertentthesizeofthemarketinthewldno.1.Chinasonlinemarkettherapiddevelopmentofecommercetrendontheonehshowsthattherapidgrowthofelectroniccommerceontheotherhalsomeansthatthemarketcompetitionintothewhitehot.

5、Electronicbusinessenterprisehowtosurvivedevelopinthefiercecompetitionhowtomakethemostofexistingsocialrelationwkdiggingnewsocialrelationshipindertogetallavailableresourcestoimprovethemarketcompetitivenessperfmanceofenterp

6、risesisanurgentneedtosolvetheproblem.Thepurposeofthispaperistostudytheeffectofsocialcapitaltotheelectroniccommerceenterpriseperfmancerelationshipfromtheelectroniccommerceenterpriseinternalexternaldimensionofthestructurer

7、elationshipsadncognitivedimensionofsocialcapitalintroductionofecommerceenterpriseoperationofneededresourcesknowledgeresourcesasintermediaryvariablebuild“socialcapitalresourceacquisitionenterpriseperfmance“theymodelsurrou

8、ndingthetheymodelputfward30hypothesis.ThroughquestionnairetoTaobaoTmallonlinelocationfXinjiangsecommerceenterpriseasresearchobjectusingSPSSsoftwaretocollect204validsamplesfempiricalanalysis.Theempiricalresultsshowthat:(1

9、)socialcapitalhassignificantpositiveinfluenceonenterpriseperfmanceincludingtheinfluenceoftheexternalsocialcapitalisgreaterthantheinternalsocialcapitalsocialcapitalindimensionsinternalstructuraldimensionofsocialcapitalone