社會(huì)資本、資源獲取對(duì)電子商務(wù)企業(yè)績(jī)效影響關(guān)系研究.pdf

1、I碩士研究生學(xué)位論文新疆大學(xué)論文題目論文題目(中文中文)：社會(huì)資本社會(huì)資本、資源獲取對(duì)電子商務(wù)企業(yè)績(jī)效資源獲取對(duì)電子商務(wù)企業(yè)績(jī)效影響關(guān)系研究影響關(guān)系研究論文題目論文題目(外文外文)：StudyontheInfluenceofSocialCapitalResourceAcquisitiontoEcommerceEnterprisePerfmance研究生姓名：研究生姓名：聶曉敏聶曉敏學(xué)科、專業(yè)：學(xué)科、專業(yè)：工商管理工商管理研究方向：向：技

2、術(shù)經(jīng)濟(jì)及管理技術(shù)經(jīng)濟(jì)及管理導(dǎo)師姓名職稱：導(dǎo)師姓名職稱：陳兵陳兵教授教授論文答辯日期2017年5月24日學(xué)位授予日期年月日IIAbstractFacingdownwardpressureoneconomycountriesputfward“publicentrepreneurshippeoplesinnovation“l(fā)eadingthenewnmalTheElectronicCommerceasanewnmaldynamicmoment

3、umthenewfmatsenlivensthemarketqualitytobuildanewengineftheeconomy.AccdingtoareptreleasedbyIresearchwkin2016Chinasecommercemarketsizeof20.2trillionyuanup23.6%fromayearearlierinthetotalretailsalesofsocialconsumergoodsaccou

4、ntedfbymethanoneovertentthesizeofthemarketinthewldno.1.Chinasonlinemarkettherapiddevelopmentofecommercetrendontheonehshowsthattherapidgrowthofelectroniccommerceontheotherhalsomeansthatthemarketcompetitionintothewhitehot.

5、Electronicbusinessenterprisehowtosurvivedevelopinthefiercecompetitionhowtomakethemostofexistingsocialrelationwkdiggingnewsocialrelationshipindertogetallavailableresourcestoimprovethemarketcompetitivenessperfmanceofenterp

6、risesisanurgentneedtosolvetheproblem.Thepurposeofthispaperistostudytheeffectofsocialcapitaltotheelectroniccommerceenterpriseperfmancerelationshipfromtheelectroniccommerceenterpriseinternalexternaldimensionofthestructurer

7、elationshipsadncognitivedimensionofsocialcapitalintroductionofecommerceenterpriseoperationofneededresourcesknowledgeresourcesasintermediaryvariablebuild“socialcapitalresourceacquisitionenterpriseperfmance“theymodelsurrou

8、ndingthetheymodelputfward30hypothesis.ThroughquestionnairetoTaobaoTmallonlinelocationfXinjiangsecommerceenterpriseasresearchobjectusingSPSSsoftwaretocollect204validsamplesfempiricalanalysis.Theempiricalresultsshowthat:(1

9、)socialcapitalhassignificantpositiveinfluenceonenterpriseperfmanceincludingtheinfluenceoftheexternalsocialcapitalisgreaterthantheinternalsocialcapitalsocialcapitalindimensionsinternalstructuraldimensionofsocialcapitalone