房地產(chǎn)企業(yè)標(biāo)準(zhǔn)化產(chǎn)品線建設(shè)研究——以嘉凱城地產(chǎn)住宅產(chǎn)品標(biāo)準(zhǔn)化為例.pdf

1、浙江工業(yè)大學(xué)學(xué)位論文原創(chuàng)性聲明本人鄭重聲明：所提交的學(xué)位論文是本人在導(dǎo)師的指導(dǎo)下，獨(dú)立進(jìn)行研究工作所取得的研究成果。除文中已經(jīng)加以標(biāo)注引用的內(nèi)容外，本論文不包含其他個(gè)人或集體已經(jīng)發(fā)表或撰寫過(guò)的研究成果，也不含為獲得浙江工業(yè)大學(xué)或其它教育機(jī)構(gòu)的學(xué)位證書(shū)而使用過(guò)的材料。對(duì)本文的研究作出重要貢獻(xiàn)的個(gè)人和集體，均已在文中以明確方式標(biāo)明。本人承擔(dān)本聲明的法律責(zé)任。作者簽名：日期：2o／1年億月2／日學(xué)位論文版權(quán)使用授權(quán)書(shū)本學(xué)位論文作者完全了解學(xué)校

2、有關(guān)保留、使用學(xué)位論文的規(guī)定，同意學(xué)校保留并向國(guó)家有關(guān)部門或機(jī)構(gòu)送交論文的復(fù)印件和電子版，允許論文被查閱和借閱。本人授權(quán)浙江工業(yè)大學(xué)可以將本學(xué)位論文的全部或部分內(nèi)容編入有關(guān)數(shù)據(jù)庫(kù)進(jìn)行檢索，可以采用影印、縮印或掃描等復(fù)制手段保存和匯編本學(xué)位論文。本學(xué)位論文屬于l、保密口，在年解密后適用本授權(quán)書(shū)。／2、不保密彤(請(qǐng)?jiān)谝陨舷鄳?yīng)方框內(nèi)打“√”)作者簽名導(dǎo)師簽名日期：20／牛年／2’月上1日日期：矽f矽年2／月卅日浙江工業(yè)大學(xué)碩士學(xué)位論文房地產(chǎn)企

3、業(yè)基于產(chǎn)品線的標(biāo)準(zhǔn)化建設(shè)研究ResearchonproductIiReconstructionofhousingenterprises—ChinaCaIxonreaIestateresidentiaIproductstandardizationasanexampleABSTRACTWiththemacrocontr01oftherealestatemarketinChinaisgettingmoreandmoreintenseandfr

4、equent，realestatedevelopmenthasbeenintothehardpowerstage，whichmeanstheHousingenterprisesarefacingdecliningtrendofaveragerateofprofitCurrentlytherealestateindustryhasbeenchangedintothecostcontrolofproductpatternfromthelan

5、dvalueaddedprofitpatternThecostsoftherealestateindustrymainlyincludeconstructioncost，marketingcost，capitalcost，managementcostandSOonTheconstructioncostiStherigidcostwhichiSrelativelyfixedandthebaseiSalsogreatTheconstruct

6、ioncostisdeterminedbytheHousingenterprisesthemselvesThecapitalcostisinfluencedmainlybytherightdecisionintheindustryoftheenterprisesThemarketingcostisinfluencedmainlybythemarketandproductfeaturesandotherfactorsAndtherelat

7、ivelybaseissmallInthebackgroundofthemacrocontroloftherealestatemarketandtheprofitdeclining，theHousingenterprisesareplayingalltheircardsSomeadjustthestrategyandsomedigfurthersubdivisionofthemarket，andsomeevengiveupthereal

8、estateindustryHoweverthemostoftheenterprisesfoCUSontheadjustmentofthemselvesmainlythroughthedevelopmentofproductlineandcontrolthecostandotheraspectsinordertofendinternalprofitabilityTheproductlineisagoodmedicinetotheente

9、rprisescostcontr01GoodproductlineCOUldcontrolcost，shortentheconstructionperiod，enhancebrand，guaranteequalityencourageenterprisesexpansionlayoutandreduceriskaswellEventhoughtherealestateprojectdevelopmentpracticeofscalean

10、dproductshasgreatdifficultyGoodproductlineplaysaveryimportantroleinthedevelopmentoftheenterprisesundeniablyThus，BenchmarkingHousingenterprisesinourcountryallmadetheirownproductline，suchasVanke，Hengda，Wanda，Greenland，Long

11、hu，GreentownandSOonAsaStateownedListedCompanyChinaCalxongroupLimitedbyShareLtdperformednotjustaswishesinthemarketinthemacrocontrol，duetothepolicythatproductshadgreaterresistancefromThismakesChinaCalxondevelopingaseriesof