品牌專業(yè)超市中綠色包裝的設(shè)計研究——以迪卡儂為例.pdf

1、同濟大學(xué)建筑與城市規(guī)劃學(xué)院碩士學(xué)位論文品牌專業(yè)超市中綠色包裝的設(shè)計研究——以迪卡儂為例姓名：魏清申請學(xué)位級別：碩士專業(yè)：藝術(shù)設(shè)計指導(dǎo)教師：殷正聲20080301AbstractAbstractWiththerapidgrowthofindustriesandeconomicsofscaleinanincreasinglyglobalizedworld，theconceptsofenvironmentallyconsciousresour

2、cemanagementisbecomingincreasinglypopularOnesuchconceptdrawinggrowingattentionallovertheworldisgreenpackagingdesignInthecaseofmultinationalcorporations，greendesignhasbeengraduallytakingasignificantroleininternationaltrad

3、ingactivitybringingcompetitiveadvantagetothosewhohavetakenleadonthisissueInthepackagingindustrytransitiontogreenpackagingdesignisseenasinevitableRecognizingsuchatrendthispaperdiscussesaresearchconductedonthetopicofGreenP

4、ackagingDesignwhichwasbasedontheoreticalstudies，acasestudyandanalysisoffirsthandinformationThispaperfirstdiscussesthehistoricalbackgroundandcharacteristicsofbrandspecialtyhypermarketARerunderstandingthedesignprinciplesof

5、greenpackaging，andanalyzingthemwithrespecttotheideasofglobalsupplychain，anewconceptofgreenpackagingisdevelopedwhichtakesintoaccountenvironmental，economic，andculturalfactorsofin：temafionaltradeNext，observationscollectedfr

6、omafocusgroupstudyareanalyzedforthepurposesofunderstandingtheconsumerdemandinthemarketThediscussionrevealsthattherequirementsofbrandspecialtyhypermarketarcderivedfromthedemandofcustomersInlightsofthis，amethodologyofdesig

7、nissuggestedusingthenewlydevelopedconceptofgreenpacking，andfocusingonloweringcostofpackaging，improvingstructureofpackaging，utilizingenvironmentallyfriendlymaterial，extendingfunctionalityofpackaging，andaddingpersonalityto

8、packagingFurthermore，basedontheauthor’sintemshipexperienceattheheadquartersofDecathlonGroup，thepaperalsodiscussesthetopicsoffeasibilityofemployinggreenpackagingdesigninbrandspecialtyhypermarket，anditssocialandeconomicimp