遼河錄井技術(shù)長慶市場推廣應(yīng)用案例.pdf

1、大連理工大學(xué)碩士學(xué)位論文遼河錄井技術(shù)長慶市場推廣應(yīng)用案例姓名：趙志東申請學(xué)位級別：碩士專業(yè)：項目管理指導(dǎo)教師：于驚濤王東生20080517遼河錄井技術(shù)長慶市場推廣應(yīng)用案例AStudyforthepromotionofLoggingTechnologyinChangQingOilfieldAbstractWiththedevelopmentofmarketeconomyLiaohePetroleumExplorationBureauiSf

2、acingmoreandmorefiercecompetitionSincetheimplementationoftheoilindustryorganizationreformationtheLiaohePetroleumExplorationBureauloggingcompanies，asaseparateenterprise，hastomanagetosurvivewithomtheshelterofgovernmentHowt

3、oexpandexternalmarketsisbecomingthekeytaskforthecompanyCompetingformarketopportunitiesandoccupyingabettermarketsharearealsotobesolvedAccordingtothestrategyofLitHeBureautheLoggingBranchhasaimedatthoseactivitieswhichwillhe

4、lpittoorganizemoreefficienttechnologypromotionandtechnologyinnovationCenteringonthevisionof”Developingcorecompetency，Chasingthoseleadingcompanies，Improvinginfiastructure，andExpandingtheareaoftechnologyservices”，ithasgrad

5、uallyenteredtheChangQingOilfiddandgotsomeachievementTllispaperchoosesLiaoheExplorationNorthwestLoggingCompanyascasesubject，andcenters011thetopicofthekeyactivitiesinmarketpromotionthatis，technologyservicecapability，strate

6、gicrelationshipbetweensupplierandproviderandtheconstitutionofmutualtrust111estudyshowsthatthattheloggingcompanyaSbasicallysucceededinthepromotionalactivitiesandgraduallysharedabigproportionoftechnologicalservices111ecase

7、studyalsoidentifiessomekeyissuesofloggingtechnologyserviceinexternalmarketInthefuture，LiaoheCompanywillcontinuetopushitstechnologyinnovationandoutsourcingserviceT11iscasewillprovidesomereferencesformarketingandinnovation