品牌戰(zhàn)略下產(chǎn)品視覺(jué)特征的建構(gòu).pdf

1、南京理工大學(xué)碩士學(xué)位論文品牌戰(zhàn)略下產(chǎn)品視覺(jué)特征的建構(gòu)姓名：李海鵬申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：設(shè)計(jì)藝術(shù)學(xué)指導(dǎo)教師：張錫20080526壘堡蘭!墜竺!一—一ABSTRACTFollowingthefastdevelopmentofeconomical，thedifferencebetweenproduct’Sperformance，qualityandsalesreducesdaybydaythenonpricecompetitioninrel

2、iefsdaybydaycompetitivemode’StransfcIrmationcausesthebrandthemarketfunctiontoappeardaybydaythebrandbecomesthethemainbasisforconsumertochoosetheproductgraduallyThebrandisakindofconceptandtheunderstanding，itsexistenceattac

3、hestothevisibleproductandtheconsumerscognitionThevisualcharacterisfic’Sconstructionbelongstoaproductdesigncontent，itsfunctionliesinobtainingtheconsumertoapprove，andrealizethebrandvalueThepaperbeginsfromthevisioninthecons

4、umercognitionprocess’Sinfluentialrole，thenproposedthatvisualcharacteristic’Sconstructionintrinsicandexternalsignificance，hasprovidedtherationalef0rt11efollowingresearch；Adoptthemethodwhichdecomposesandrestructures，thevis

5、ualcharacteristic’Sleadingparticularsstudiesseparatelyincludingthemodelling，thecolorthesenseofrealityIsembarkstothemodellingcharacteristicconstmction’Sresearchfromthemodellingsemantics，researchseriationproductmodellingch

6、aracteristicconstructionmethod；Hasmainlyincludedthecolorvisualpsychologyresearchtothecolorcharacteristicconstruction’Sresearch，aswellasserializedproductcolorcharacteristicconstructionmethod；Tothesenseofrealitycharacteris

7、ticconstruction’SresearchiSmafnlyaboutthevisualsenseofrealityconstructionThroughthesystemtheorytheproduct’Svisioncharacteristic’Sconstructionisputunderthebrandstrategy’Scontrol，accordingtovisualcharacteristicconstruction

8、methodresearchtrytofindthemethodandstepofproductvisioncharacteristicconstructionunderbrandstrategyandvalidatethroughactualcaseanalysisconfirmationCanprovidethereferencetotheenterprisewhichdevelopingthebrandstrategyKeywor