文化因素對選擇-判斷反轉(zhuǎn)效應(yīng)中個體動機差異的影響.pdf

1、北京大學(xué)碩士學(xué)位論文文化因素對選擇判斷反轉(zhuǎn)效應(yīng)中個體動機差異的影響姓名：李水申請學(xué)位級別：碩士專業(yè)：應(yīng)用心理學(xué)指導(dǎo)教師：侯玉波20090601TheEfleetsofCultureonMotivationalMechanisminChoiceversusJudgmentDifferencesShuiLi(AppliedPsychology)AbstractAsamotivationalmechanism，selfreferencingi

2、scriticalforUStounderstandthedifferencesbetweenchoiceVsJudgmentthetwesponsemodesMeanwhileSelfreferencingisabsolutelyinfluencedbycultureasaprocessassociatedcloselywithselfTheexperimentexamineshowdifferentpersonalculturetr

3、aits(individualismcollectivism)influenceselfreferencinginvolvedinthetwesponsemodesResultsshowUStheeffectsofcultureonselfreferencinginchoicevsJudgmentInthemodeofchoiceaftervisualizationthelli曲individualismwillleadtoincrea

4、singmemoryofevaluationinformationandhigherdegreeofpurchasedesire，whentheseadvantagesdonothappeninlowindividualism，ifnotnegativeonesinsteadOntheotherhand，althoughpeopleinthemodeofjudgmentshowadvantagesinmemoryandpurchased

5、esirewhenguidedtovisualizationtheydontdistinguishbetweendifferentlevelsofindividualismThisdifferencebetweentwesponsemodesisanevidenceshowingthatcomparingtojudgment，choiceinvolvesmoreselfreferencinginitSOthattheeffectsofc