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1、I分類號(hào)：分類號(hào)：G471.7G471.7密級(jí)：密級(jí)：不保密不保密UDCUDC：005005學(xué)校代碼：學(xué)校代碼：1106511065碩士專業(yè)學(xué)位論文民辦高職院校服務(wù)營(yíng)銷管理研究民辦高職院校服務(wù)營(yíng)銷管理研究夏松勃夏松勃指導(dǎo)教師韓延偉副教授學(xué)位類別工程碩士專業(yè)領(lǐng)域項(xiàng)目管理答辯日期2017年6月4日IIIAbstractVocationaleducationisanimptantpartofnationaleducationcareer.It

2、isvitalmeasureofthestrategyofreinvigatingChinathroughhumanresourcedevelopmenttovigouslydevelopvocationaleducationtoacceleratethedevelopmentofhumanresources.Atpresenthighervocationaleducationisbecomingahotspotofsocialatte

3、ntionfacingwithgoodopptunitiesfdevelopment.Butinthehighervocationaleducationpersonneltrainingwkofglobalviewdevelopmentisnotbalanced.Therearenotaclearacteristicsbasicfacilitiesweakteachingschoolsystemneedrefmotherissues.F

4、eignresearchonservicemarketingprojectincollegesuniversitieshasachievedgoodresultsbuttheobjectofstudyisfhighlevelofcollegesuniversities.Domesticservicemarketingresearchprojectincollegesuniversitiesstartedlateespeciallythe

5、applicationoftheconceptofservicemarketinginhighervocationalcolleges.Inviewofthisthisstudycombinedwiththeprojectmanagementpointofviewofhighervocationalcollegesrunningbythelocalservicemarketingprogramsindertopushthedevelop

6、mentoftheprivatehighervocationalcollegesvocationaleducationrefmplayedaguidingrole.Thispaperusesthreetheresearchmethods:frommacroscopictomicrocosmicfromphenomenontoessencetheywithpracticesummarization.Thispaperalsodefined

7、theconceptofservicemarketingprogramsrunbythelocalhighervocationalcollegesaswellasthecontent.Thispapercombinedwiththecurrentdevelopmentofprivatehighervocationalcollegesthemarketingenvironmentfromganizationmanagementhumanr

8、esourcemanagementqualitymanagementfromthreeaspectsanalyzestheproblemsexistinginthehighervocationalcollegesrunbythelocalprojectmanagementservicemarketing.Throughtheresearchincombinationwiththepracticalsituationofprivateco

9、llegesthispapercreativelyputsfwardthehighervocationalcollegesrunbythelocalservicemarketingfivecountermeasuresincludingstrengtheningprojectmanagementtheyinhighervocationalcollegesTopromotepilotthepoliciesinstitutionsofpub

10、licfinancetofundprivatevocationalcollegesuniversitiesTopromotetheconstructionofqualitymanagementintheservicemarketingprojectsofcivilservicecollegesuniversitiesImplementingthe“product“ganizationqualityhumanresourcesmanage

11、mentofthewholeprocessTheservicemarketingprojectofcivilservicevocationalcollegesshouldcontrolinnovatetheprojectprocess.Thisstudyhasconstructiveguidingsignificancefthehealthysustainabledevelopmentofhighervocationalcolleges

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