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1、<p><b> 中文4237字</b></p><p> ?。ㄍ馕奈墨I翻譯部分)</p><p> 文獻題目: Economy Hotel Development </p><p> Trends in Mainland China </p><p> 經(jīng)濟型酒店在中國的發(fā)展
2、趨勢 </p><p> 姓 名: </p><p> 學 號: </p><p> 專 業(yè): </p><p> 學 院:
3、 </p><p> 指導教師: </p><p> 經(jīng)濟型酒店在中國內地的發(fā)展趨勢 </p><p> Demand for Economy Hotels in Mainland China 中國內地經(jīng)濟需求的酒店 China has become an important tourism
4、 destination in Asia and the fifth-largest tourism country in the world (measured in number of international tourist arrivals). [1] The inflow of foreign tourists runs beside a strengthening stream of domestic tourists,
5、whose numbers reached nearly 1.4 billion in 2006.中國已成為亞洲重要的旅游目的地,在世界上(在國際游客的人數(shù)來衡量)第五大旅游國。[1]外國游客流入旁邊的國內游客,其人數(shù)在2006年已高達14億美元。2006年,僅僅是國內旅游就已經(jīng)達到781.90億美元,其收接近2000年的2.5倍。Source: China N</p><p> A steady rise i
6、n the personal income of Chinese workers serves as a resource for leisure travel and the development of China's tourism industry.我國工人的個人收入穩(wěn)步增長為休閑旅游與中國旅游業(yè)發(fā)展提供了有力的資源資源。 Time is the other key resource, and the five-day-
7、per-week work scheme instituted in 1995, followed by a holiday long-vacation scheme in 1999, has given travelers the leisure time to spend their broadening incomes on hotels and attractions.時間是另一個重要資源,隨著1900年提出的假日長假期計劃后,
8、1995年提出的每周五天的工作計劃,使游客的能有更多的休息時間可以遠行旅游,在酒店度過。 Inte</p><p> A study conducted by the Chinese Academy of Social Sciences (CASS) Tourism Research Center showed that 90% of economy hotel guests are domestic trav
9、elers and 10% are inbound travelers.由社會科學(中國社會科學院)旅游研究中心中國科學院進行的一項研究顯示,經(jīng)濟型酒店的客人有90%是國內游客和10%的訪港旅客。 This study also reported that business travelers are the major demand generators for economy hotels, representing roughly
10、 65% of the economy hotel market in 2006.這項研究還報告說,商務旅客的需求為經(jīng)濟型酒店的主要發(fā)電機,約占2006年經(jīng)濟型酒店市場的65%。 The meeting and group contingent comprised</p><p> Source: 2007 China Economy Hotel Development Report by CASS Touri
11、sm Research Center 資料來源:2007年中國經(jīng)濟研究中心酒店由中國社會科學院旅游發(fā)展報告 </p><p> The redoubling numbers of commercial and leisure travelers is the primary reason for massive economy hotel development across China.商業(yè)及休閑旅客的數(shù)量加
12、倍是在中國大規(guī)模經(jīng)濟酒店發(fā)展的首要原因。 The economy hotel, as we here define it and as the Chinese are embracing it, features most of the fundamentals of its more upscale competition: clean and comfortable rooms, complimentary breakfast, a
13、nd Internet access.經(jīng)濟型酒店,如我們這里所定義的,和中國大多數(shù)情況下,它能夠與高檔酒店競爭的基礎:干凈舒適的客房,免費早餐和上網(wǎng)。 The fundamental distinction is price, which in the case of ec</p><p> Economy Hotel Market Overview 經(jīng)濟型酒店市場概況 </p><p>
14、; China's first economy hotel, the Jin Jiang Inn, opened in 1997 in Shanghai.中國首個經(jīng)濟型酒店,錦江酒店,于1997年在上海成立。 Since then, economy hotels have fanned throughout the country.自那時以來,經(jīng)濟型酒店已在全國各地紛紛崛起。 在此后的三年里發(fā)生了戲劇性的傳播速度,從2004年
15、的166家,到2007年12月就已上升到了1698家The most dramatic spread came in the last three years, which showed an increase from 166 economy hotels in 2004 to 1,698 as of December of 2007. [5] The chart below illustrates the increase in a
16、verage rates:最具戲劇性的傳播熟讀是 [5]下面的圖表顯示了上升的速度: </p><p> While occupancy dropped from 89.0% in 2005 to 82.4% in 2006, [6] occupancy levels consistently above 80% testify to the strength of the market.入住率從2005年的8
17、2.4%,到2006年實現(xiàn)89.0%,[6]入住率一直高于80%,證明了市場力量的。但需要注意的是 It is important to note that the brunt of this decreased occupancy was borne by economy hotels of lesser-standing (owing, in many cases, to inconsistent standards of serv
18、ice and facilities); economy hotels bearing a strong brand and service reputation were leading the market in occupancy.需要注意的是,</p><p> Leading Economy Hotel Groups in 2006 [8] 領先的酒店集團在2006年經(jīng)濟[8] </p>
19、<p> The Top Contenders 頂競爭者 </p><p> While foreign brands are on the rise, China's domestic brands dominate the economy hotel market, with the top two domestic brands, Jin Jiang Inn and Home In
20、ns, showing the strongest market position and development trends.在外國品牌的崛起的同事,中國的國內品牌國內經(jīng)濟型酒店市場的主導地位,其中的兩大品牌--錦江之星旅館和家庭旅店,顯示了強大的市場地位和發(fā)展趨勢。 </p><p> Jin Jiang Inn vs. Home Inns 錦江之星主場迎戰(zhàn)如家 </p><p>
21、; Jin Jiang Inn & Hotels Management, Inc. 錦江之星酒店管理公司 Jin Jiang Inn is a subsidiary of Shanghai Jin Jiang International Hotels (Group) Company Limited ("Jin Jiang Hotels"), the largest hotel conglomerate i
22、n China.錦江酒店是上海錦江國際酒店(集團)有限公司(“附屬公司錦江酒店”),中國最大的酒店集團。 The company's hotel portfolio ranges from the economy to the five-star.從公司的產(chǎn)品范圍從經(jīng)濟型酒店到五星級酒店。 HOTELS magazine ranked Jin Jiang Hotels 22nd in the world for 2005 in
23、terms of total number of hotel rooms. [9]在酒店雜志上,錦江酒店被評為2005年世界酒店的房間條件的總數(shù)的第22位。 [9</p><p> On December 15, 2006, Jin Jiang Hotels raised US$2.4 billion through an initial public offering on the Hong Kong Sto
24、ck Exchange. 12月15日,2006年,錦江酒店首次在香港證券交易所公開發(fā)行就達24億美元。 The company plans to use the proceeds to open more economy and two- to five-star hotels outside Shanghai and to refurbish existing establishments in time for the 200
25、8 Olympic Games in Beijing and the 2010 World Expo in Shanghai.該公司計劃利用這筆資金,在上海以外的地方增加大量的二級到五星級酒店。并為2008年北京奧運會和2010年世博會的到來做好更新設備的準備。Home Inns & Hotels Management, </p><p> Economy hotels have sprouted
26、most densely in China's eastern, northern, and southern regions.經(jīng)濟型酒店在中國最密集的東部,北部和南部地區(qū)如雨后春筍般崛起。 In 2006, 46% of economy hotels were distributed in eastern China, 19% in northern China, and 16% in southern China. 2006
27、年,46%的經(jīng)濟型酒店主要分布在中國東部,中國北部19%,16%在中國南部。 The fastest growth has been in the suburban areas of first-tier cities such as Shanghai and Beijing, second-tier cities such as Chengdu and Chongqing, business centers such as Shang
28、hai Pudong New Zone and Tianjin Hig</p><p> Economy hotel operations consistently evolve to stay current with the competition, which prompts economy hotels to provide a consistent product offering, quality
29、service, competitive pricing, a convenient reservation system, and efficient check-in and -out.經(jīng)濟型酒店業(yè)務不斷演變,以保持競爭,促使經(jīng)濟型酒店提供一致的產(chǎn)品,優(yōu)質的服務,有競爭力的價格,方便的預訂系統(tǒng),高效的電流檢測,否則就可能被淘汰。 Franchise development has raised many of these stand
30、ards and made certain services compulsory.特許經(jīng)營的發(fā)展提出了許多強制性的標準和服務。 The ever-evolving standards for economy propertie</p><p> Economy Hotel Development Trends in Mainland China</p><p> By Li
31、Chen and Fiona Fang, Jan 15, 2008</p><p> Since the first opened in 1997, economy hotels in mainland China have spread far and wide, filling a need for millions of business and leisure patrons seeking a con
32、venient, economical, and increasingly comfortable place to rest.</p><p> Demand for Economy Hotels in Mainland China China has become an important tourism destination in Asia and the fifth-largest tourism
33、 country in the world (measured in number of international tourist arrivals).[1] The inflow of foreign tourists runs beside a strengthening stream of domestic tourists, whose numbers reached nearly 1.4 billion in 2006. D
34、omestic tourism alone generated US$78.19 billion in 2006, nearly 2.5 times the revenue of 2000.</p><p> Source: China National Tourism Administration</p><p> A steady rise in the personal inco
35、me of Chinese workers serves as a resource for leisure travel and the development of China’s tourism industry. Time is the other key resource, and the five-day-per-week work scheme instituted in 1995, followed by a holid
36、ay long-vacation scheme in 1999, has given travelers the leisure time to spend their broadening incomes on hotels and attractions. International tourism to China has increased exponentially along with the country’s remar
37、kable economic development</p><p> A study conducted by the Chinese Academy of Social Sciences (CASS) Tourism Research Center showed that 90% of economy hotel guests are domestic travelers and 10% are inbou
38、nd travelers. This study also reported that business travelers are the major demand generators for economy hotels, representing roughly 65% of the economy hotel market in 2006. The meeting and group contingent comprised
39、9% of the total, and leisure demand generated the remaining 26%.</p><p> Source: 2007 China Economy Hotel Development Report by CASS Tourism Research Center</p><p> The redoubling numbers of c
40、ommercial and leisure travelers is the primary reason for massive economy hotel development across China. The economy hotel, as we here define it and as the Chinese are embracing it, features most of the fundamentals of
41、its more upscale competition: clean and comfortable rooms, complimentary breakfast, and Internet access. The fundamental distinction is price, which in the case of economy versus luxury hotels can mean affording one nigh
42、t versus five for many Chinese an</p><p> Economy Hotel Market Overview</p><p> China’s first economy hotel, the Jin Jiang Inn, opened in 1997 in Shanghai. Since then, economy hotels have fann
43、ed throughout the country. The most dramatic spread came in the last three years, which showed an increase from 166 economy hotels in 2004 to 1,698 as of December of 2007. [5] The chart below illustrates the increase in
44、average rates:</p><p> While occupancy dropped from 89.0% in 2005 to 82.4% in 2006, [6] occupancy levels consistently above 80% testify to the strength of the market. It is important to note that the brunt
45、of this decreased occupancy was borne by economy hotels of lesser-standing (owing, in many cases, to inconsistent standards of service and facilities); economy hotels bearing a strong brand and service reputation were le
46、ading the market in occupancy. We can hear in this the harbinger of a “survival of the fittest” s</p><p> Leading Economy Hotel Groups in 2006 [8]</p><p> The Top Contenders</p><p&
47、gt; While foreign brands are on the rise, China’s domestic brands dominate the economy hotel market, with the top two domestic brands, Jin Jiang Inn and Home Inns, showing the strongest market position and development t
48、rends.</p><p> Jin Jiang Inn vs. Home Inns </p><p> Jin Jiang Inn & Hotels Management, Inc. Jin Jiang Inn is a subsidiary of Shanghai Jin Jiang International Hotels (Group) Comp
49、any Limited ("Jin Jiang Hotels"), the largest hotel conglomerate in China. The company’s hotel portfolio ranges from the economy to the five-star. HOTELS magazine ranked Jin Jiang Hotels 22nd in the world for 2
50、005 in terms of total number of hotel rooms. [9]</p><p> As of December 31, 2006, Jin Jiang Inn reported an overall occupancy of 74% and average rate of US$24.33 (RMB194). [10] The company’s 2007 interim re
51、port claimed 230 economy hotels proposed or in operation and a reported revenue of US$35.02 million (RMB279.2 million).</p><p> On December 15, 2006, Jin Jiang Hotels raised US$2.4 billion through an initia
52、l public offering on the Hong Kong Stock Exchange. The company plans to use the proceeds to open more economy and two- to five-star hotels outside Shanghai and to refurbish existing establishments in time for the 2008 Ol
53、ympic Games in Beijing and the 2010 World Expo in Shanghai. Home Inns & Hotels Management, Inc. Home Inns & Hotels Management, Inc., headquartered in Shanghai, has vastly expanded its nationwide </p>
54、<p> Economy hotel operations consistently evolve to stay current with the competition, which prompts economy hotels to provide a consistent product offering, quality service, competitive pricing, a convenient re
55、servation system, and efficient check-in and -out. Franchise development has raised many of these standards and made certain services compulsory. The ever-evolving standards for economy properties require experienced
56、 management capable of orchestrating a hotel’s operations. Increasing ope</p><p> (http://english.peopledaily.com.cn/200211/21/eng20021121_107170.shtml) [2] https://www.cia.gov/library/publications/the-wor
57、ld-factbook/print/ch.html [3]http://www.hotelbenchmark.com/resources/marketsnapshots/20102004AsiaPacific-EN.aspx [4] 2007 Mainland China Economy Hotel Survey [5] China Inn Net 2000-2007 China Economy Hotel Development
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