中國重型卡車企業(yè)海外戰(zhàn)略研究.pdf

1、對外經(jīng)濟(jì)貿(mào)易大學(xué)碩士學(xué)位論文中國重型卡車企業(yè)海外戰(zhàn)略研究姓名：謝靜申請學(xué)位級別：碩士專業(yè)：工商管理指導(dǎo)教師：馬春光20090301AbstractAmongseveraltransportationmethodsofrailwayhighwaywaterwayairlineandpipeline，highwaytransportationplaysallessentialroleinthenationaleconomyandsociet

2、yproducing，takingtheadvantageofsitetosite，smoothlycomparativelowprice，etcSoheavydutytrucks，themostusedtoolsduringtransportationasapartofmeansofproduction，isalwaysveryimportantineconomiclife。Indomesticmarket，domesticbrand

3、soccupythemostpartofthemarketshareAfterenteringWTOwiththeglobalizationofworldeconomyC11inesemarketisnotonlyownedbydomesticenterprisesbutalSOhasbecomeapartofglobalmarketForeigntruckmakersbegintoaimatChinamarketthebigcake刪

4、leaftermanyeffortstakenformanyyears，thedominanceofdomestictruckmakersarenotaffectedseriouslyOfcourse。Chinesetruckmakersneeddevelopt11eirmarketworldwide，althoughalotofdi婦ficultiesmetbeforeComparedwithforeigntruckmakerswhi

5、chhaveabundantcapitalandadvancedtechnologythereisbiggapbetweendomesticandforeigntruckmakersTheyareveryweekintheoverseamarketsThisPaperhasreviewedthecurrentsituationofsomeoutstandingdomesticheavy—dutytruckmakersandthehist

6、oricalexperienceduringtheir‘going—out’Itdiscussesthecompetitivesituationandoverseastrategyfacedbydomesticheavydutytruckmanufacturers111epa口eriscomposedof6parts，thefirstofwhichistheintroductionoftheheavydutytruckmanufactu

7、ringindustry；thesecondchapterintroducesthedevelopmentandcurrentsituationofforeigntruckmanufacturers；thethirdchapteristheintroductionofthedevelopmentandcurrentsituationofdomesticheavy—dutytruckmakersandthesnapshotsoftheir

8、overseabusiness；thefourthpartUSeSSWOTtoanalyzethecompetenceandthedi伍cultiesencounteredduring‘going—out’period；thefi觸chaptersuggeststhetacticsandwaystodomesticheavydutytruckmanufacturersonhowtheyCanincreaseoverseamarketsh

9、areandchangeeconomiccrisisfromrealdifficultytoopportunity；thelastchapteristhesummaryandforeseeofdomesticheavydutytruckmanufacturersTheauthorsuggeststhatdomesticheavydutytruckmanufacturersmustdoubletheireffortontechnology

10、innovationbrandsetup，improvingaftersalesserviceandadaptingtothechangesoffinancialenvironmentOnlythroughthiswaycouldtheyhavethechancetobecompetitiveenoughontheoverseamarketinthefutureKeywords：HeavydutytruckOverseastrategi