領(lǐng)導(dǎo)風(fēng)格與工作績效的關(guān)系研究——基于銀行業(yè)內(nèi)部營銷和組織承諾的視角.pdf

1、廈門大學(xué)碩士學(xué)位論文領(lǐng)導(dǎo)風(fēng)格與工作績效的關(guān)系研究——基于銀行業(yè)內(nèi)部營銷和組織承諾的視角姓名：王松申請學(xué)位級別：碩士專業(yè)：企業(yè)管理指導(dǎo)教師：林志揚20090401ABSTRACTWiththedevelopmentofeconomicglobalization，theopennessoffmancialmarkethasincreasedandthedevelopingenvironmentofbankindustryhasgreatly

2、changedin0111“countryOurbankindustryisfacingnationalindustrycompetitionaswellasinternationalchallengesoffinancialcompetitorsatthesalnetimeInordertoattainretainablecompetitiveedges，domesticbankindustryshouldnotonlyfocuson

3、financialinnovation，butalsoincreasecompetitivestrengthsintermsofhumanresources，basedonourfinancialarearevolutionandbuildupreliableandinteractiverelationshipwimoutsidecustomersandintemalemployeesItshouldconstructharmoniou

4、sworkingatmosphereandenvironmenttoretainexcellenttalents，tofurtherincreasecustomerloyaltyandachieveprofitsThisessaymakesanintegrationofinternalmarketingtheories，organizationalbehaviorandhumanresourcemanagementtheoriesThr

5、oughtheresearchonrelationshipamongleadership，internalmarketingandorganizationalcommitmentandtheireffectsonjobperformance，weanalyzetransmiRingmechanismfromjobsatisfactionofbankindustry’SemployeestojobperformanceThemaincon

6、tentsinclude：whethertheleadershipstyleofleadershasanotableeffectoncompany’Sinternalmarketingimplementation，employees’organizationalcommitmentandjobperformance；Whethertheimplementationofintemalmarketinghasanotableeffecton

7、employees’organizationalcommitmentandjobperformance；AndwhethertheorganizationalcommitmenthasanotableeffectonjobperformanceundersuchfastdevelopingcircumstanceLastlyafterdemonstrationresearchonbankindustrytheessaycomesup、Ⅳ

8、itharesearchresultandbringsforwardadvicesaimingatimprovingjobperformanceTheessayisdividedinto5chapters：Introduction，Conceptdefinitionandliteraturesummarize，Theorieshypothesisandvariablesmeasurement，Demonstrationresearcha

9、ndresultanalysis，andResultsandsuggestionsofresearchWemainlyadoptlogicalreasoningmethod，behavioralmeasurementmethod，investigativeresearchmethod，statisticalanalysismethodandcomparativeanalysismethodTheresearchmethodsandres

10、ultsCanoffernotonlyanewthoughtandoperatingformatforintemalhumanresourcemanagementofcommercialbanksthroughscientificmanagementmeans，butalsoakindofreferenceforrelevanttheoriesofotherindustriesKeywords：LeadershipStyle；JobPe