基于價值鏈理論的旅游產(chǎn)品延伸與耦合研究.pdf

1、廈門大學碩士學位論文基于價值鏈理論的旅游產(chǎn)品延伸與耦合研究姓名：余群申請學位級別：碩士專業(yè)：旅游管理指導教師：顏亞玉20080401AbstractTheextensionoftourismproductsisanimportantwaytoachievetourismproductsintransitionThedegreeofthecoupling，whichisbetweentourismproductsandaugmentedp

2、roducts，willdirectlyaffecttheresultsoftourismproductsintransitionandthenaffectthedevelopmentofthetourismindustryTherefore，thestudyoftheextensionandthecouplingoftourismproductswillbeofgreatsignificancebyimprovingtheSucces

3、srateofnewproducts’access，enrichingthetourismproductsandpromotingthetransformationoftourismproductsBasedontourismproducts，thepapertakestheextensionandthecouplingoftourismproductsastheresearchobjectThepaperresearchesonthe

4、processesoftheoperationandtheformofvaluerealizationwithintroducingthevaluechainoftourismindustryAftertheanalysisoftheextensiondeterminantsandstrategyoftourismproducts，thepaperfocusesonthetourismproductsintheprocessofthis

5、extension，aswellasthecouplingmechanismbetweentheproductsandaugmentedproductsinthecourse，whichisbasedonthevaluechainOnthebasisofrepresentativeanalysisoftheSightseeingproductsinChina，thepaperconstructsvaluechainofsightseei

6、ngindustryandthenresearchesontheextensionandthecouplingofSightseeingwithtakinganexampleofagricultureTheresultisthat，thereiscertainapplicabilityintheextensionandthecouplingoftourismproductsbasedonthevaluechainHoweverdiffe

7、rentaugmentedproductsmakeacertainimpactontheresultoftheextensionandthecouplingTheyareprimarilyembodiedin：(1)Differentaugmentedproductspossessthedifferenteffectsontheextensiondeterminants，thedifferentstrategyoftheextensio

8、nanddifferentprocessaswell(2)DifferentaugmentedproductspossessdifferentcouplingeffectsbetweenthetourismproductsandaugmentedproductsTherearetwoinnovationsinthispaper：(1)Comparedwiththepreviousresearchindomesticandforeignu