焊接材料生產(chǎn)企業(yè)競(jìng)爭(zhēng)環(huán)境及發(fā)展戰(zhàn)略研究——以錦州錦泰金屬工業(yè)有限公司為例.pdf

1、東南大學(xué)碩士學(xué)位論文焊接材料生產(chǎn)企業(yè)競(jìng)爭(zhēng)環(huán)境及發(fā)展戰(zhàn)略研究——以錦州錦泰金屬工業(yè)有限公司為例姓名：盧靜亞申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：工商管理指導(dǎo)教師：邱斌20070501AStudyonWeldingMaterialManufacturer’sCompetitionEnvironmentandDevelopmentStrategy——BasedOnCaseStudyOfJintaiWeldingAndMetalCo，LtdAbstractC

2、omparedwithliteratureofweldingmaterialindustrycompetitionandmanagingpenemsofweldingmanufacturers，therealemuchmoletechnicalanalysisdocumerasinChinaSo，thewritertriestheformerthetheoryofFivefactormodelinitiatedbyMichaelEPor

3、terisusedinthisthesis，inordertostudythecompetitiveenvironmentofweldingmaterialindustryExceptthethreatenofreplacement，weldingenterp—sesmustpaymuchattentiontotheotherfourchallengesJinzhouJintaiWeldingandMetalCo，Lidischosea

4、sobjectofstudyManythingsaleincludedinanalysissystem，suchasreSourcesinsideandoutsidebackground，thethesisconcludesastrategysystembyusingSWOTanalysisframeworkandQSPMframeworkInfaceofcompetitionofnativefamousbrandweldingmate

5、rialcompaniesandworldwidewell—knownenterprises，thewriterbuildsupthestⅢtegysystemofJintaicompanyinwhichthemarketpenetrationistheCOre，andsupportedbYcostcontrollingtechnologyrenovationandexpansionismstrategyThisstrategysyst