北京康威公司定價(jià)決策研究.pdf

1、華中科技大學(xué)碩士學(xué)位論文北京康威公司定價(jià)決策研究姓名：張偉申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：工商管理指導(dǎo)教師：張子剛20061030華中科技大學(xué)碩士學(xué)位論文AbstractThepricngstrategyhasthesignificantinfluencetoenterprise’sprofitTheoperatoralsomustrealizethepricngstrategyisanimportantmethodtodistinguishw

2、ithothercompetitors’productortheserviceAlsowemustaccuratelyandnimblygraspknowledgeandtheartofthepricingstrategyThearticleUSeStheanalyticalmethodofthepricngstrategytostudyanddiscussthepriengstrategyofBeijingKangWeivideoco

3、mmunicationtechnologylimitedcompanyaccordingtothebasictheoryofthepricngstrategyThearticlesystematicallydiscussestheideaofthepricngdecisionhasbeeninnovatedandthestrategicconsiderationofthepricing：setsupthecustomerasthecen

4、terandthemarketasguidance’stheimportanceofthedynamicpricingandthevaluepricing；regardsBeijingKangWeivideocommunicationtechnologylimitedcompanymustconsidermanypricingfactors：comparesdifferentmethodsofpricing，forexample，Cos

5、tdrivenpricing，CompetitiondrivenpdcingandRequirementdrivenpricing；anlysismanyfactorsthatinfluencingthepricugdecision，includeinternalfactorandenvironment’sfactorThearticedeeplyanalysisBeringKangWeicompany’sOpticalcommunic

6、ationbackgroundandelementaryinformation；explicitstochooseguidingideologyofthepricingdecisionforBeijingKangWeivideocommunicationtechnologylimitedcompanyaccordingtoanalysisinnerfactorandouterenvironmentinthebasictheoryofth

7、epricingdecision；andBeringKangWeivideocommunicationtechnologylimitedcompanyusesthebestpricngdecisionandobtainsmaximizebenefitKeywords：PricingdecisionOpticalcommunicationCostdrivenpricingCompetitiondrivenpricingRequiremen