黃山市煙草公司發(fā)展戰(zhàn)略研究——基于“十五”期間該公司經(jīng)營變革成效的研究.pdf

1、東南大學(xué)碩士學(xué)位論文黃山市煙草公司發(fā)展戰(zhàn)略研究——基于“十五”期間該公司經(jīng)營變革成效的研究姓名：徐智鵬申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：工商管理指導(dǎo)教師：臧新20061201ResearchondevelopmentStrategiesofHuangShanTobaccoCompany——。B弱edontheanalysisoftheit’Sreformduringthe1lthFiveYearPlanperiodGraduate：XUZhipe

2、ngSupervisor：ZANGXinSoutheastUniversityAbstractChinahasthelargesttobaccoindustryandmostsmokersintheworldWhatismoreimportantisthetobaccoindustryisthelargestsourceoftaxrcvcnueTobaccotaxl℃vonueaccountedfor10％ofthecountry。St

3、otaltaxreVem埠。Howeverthegap塊卿veenChinastobaccoindustryandthefamousinternationaltobaccocombinesislargeNoonlyonthesizeofenterprisebutalsotheinfluenceofbrandChinatobaccoenterprisesarcdi難culttocompetewithforeigntobaccocompan

4、iesOnthefirstyearofthe1lthFiveYearPlanpeTied，ChinatobaccoisfacingngwchallengesBasedontheanalysisofthereformduringthelOthFiveYearPlanperiodthethesispresentsthatHuangshanTobaccoCompany’sStrategiesin1lthFiveYearPlanperiodal

5、ediversificationstrategyandcostleadershipstrategynisthesismainlyanalysesthepolicyenvironmentoftobaccoindustrypolicytheauthorusesEFEnlalIix，IFEmatrix，SWOTanalysisandothertoolstoexplorethecorporationcompetitivestrategyThet

6、hesisiscomposedoffivechapters皿efirstchapterintroducesthebasicsituationthemajorcorporationandthedevelopmenttrendofinternationaltobaccoindustrynesecondchapterdescribesthehistoryandactualityofChinatobaccoindustryandanalyses

7、Chinatobacco’SdevelopmentduringthelOthFiveYearPlanperiedsimply11lethirdchapterdescribesthehistoryandactualityofHuangshantobaccoidentifiesitsmissionstatementandthetargetstatementanalysestheachievementsandshortcomingsindev