Internet時(shí)代我國(guó)旅行社電子商務(wù)發(fā)展策略研究.pdf

1、58073分類(lèi)弓UDC：嶄級(jí)單位代碼斗留舟委槲然10538乞甾學(xué)位論文Internet時(shí)代我國(guó)旅行社電子商務(wù)發(fā)展策略研究吳秋菊學(xué)號(hào)：000822指導(dǎo)教師姓名：墨童塞塾蕉主壹盜些盤(pán)墊盤(pán)堂塑盤(pán)：益鯊!!!!!!申請(qǐng)學(xué)位級(jí)別：亟學(xué)科、專(zhuān)業(yè)名稱(chēng)：絲鲞釜堡研究方向：絲蓬釜壟論文答辯日期：!!!i生!旦論文提交日期：!!!!生!旦學(xué)位授]；單位和日期：主壺鹽些盤(pán)墊盤(pán)塋!!業(yè)生i旦答辯委員會(huì)主席2006年6月ABSTRACTAsasunriseind

2、ustryin21stcentury，tourismhasabroadprospectindevelopmentThereforemanycountriesintheworldlistitasanimportantindustryn蛇travelservicethehotelandthetransportationdepartmentarealwayscalledthethreebigpropsoftourismConnectingto

3、uristsandthetravelingsuppliersasabridge，thetravelserviceindustryhasmadethetremendouscontributionfortourismdevelopmentitisalwaysconsideredtobethemainitemoftourismindustryAlongwiththedevelopmentofcomputertechnologYandthene

4、tworktechnologythetravelingsuppliersnetworkdirectsaleandthen洲electronic自ravelagency’Sappearancecausethelravelserivetofaceahugechallenge；ontheotherhandthetravelservicemayalsoUsetheadvancedtechnologytodevelopelectroniccomm

5、erceInaword，ininteractagetravelservice’Sfutureisaquestionworthyofthoroughlystudyingn塘thesisismainlymadeupofsixparts111efirstchapterintroducedtheinteractorigm，thepresentsituationofinternetinOUtcountryanditscharacteristics

6、；andoutlinedtheelectroniccommercesdefruitionfeaturesclassifieati011aswellasitsinfluenceonsocialeconomyenvironment111csecondchapterbrieflydiscussedthedevelopmentofdomesticandforeigntravelingelectroniccommerce，analyzedthel

7、laturalcompatibilitybetweentheelectroniccommerPAjandtourismandprovidedthreebasictheoriesoftravelingelectroniccommerceThethirdchapteristhemainpartofthisthesisInviewofthecurrentimpactandthechallengefacedbytravelservicesini

8、nteractagetheauthorholdsthatelectronicconllnelt∞isaneffectivesolutionwhileproducingtheimplementationwaystodeveloptheelectroniccomlnelceofChinesetravelservicesTheforthandfifthchapterarcca潞ofthisthesisCasel：TaketheCYTSonli

9、neasallexample，hasanalyzedthreebigtraditionservicesoftravelagencies，thatisthetravelingline，thehotelandtheairplaneticket，howtodoundertheelectronicC01DMlerceCase2：TakesthetravelserviceindustryofChangshaci母as趾exampleKeyword