中國電信公司推廣寬窄帶綜合接入產(chǎn)品調查研究.pdf

1、華南理工大學碩士學位論文中國電信公司推廣寬窄帶綜合接入產(chǎn)品調查研究姓名：莊湛海申請學位級別：碩士專業(yè)：工商管理指導教師：李國妤20061001ABSTRACTChinaTeleeomCorporationLimitedistheoutsizestatecommunicationcorporationthatwasestablishedpursuanttotheplanofreformingthesystemofstatetelecomm

2、unicationItwasregroupedand00meintomarketonMayof2002AfteroriginalChinatelecemcorporationwasdividedintotwopartsnorthernpartandsouthernpartChinatelecomhasowned21provinceleveltelecomcompanies，occupiedthe70％assetoftheDomestic

3、telecomnetoflongdistancetransfers，hastherightofestablishingthelocal越A3eSSlinesnetworknetandprovidinglocalfixedtelecommunicationandinformationserviceinNorthern10municipalities，provincesandautonomousregionsAlthoughChinatel

4、ecomownedthebiggestlocala∞esslinesnetworkandwithmanyadvantagessuchasnetsourcestechnologiespersons謝thabilitybrandsandsubscribersbase。thefactwhichWemustbefacedwithiSthatinthetotal600millioncustom盯thenumberofmobileusefexcee

5、dsthenumberoffixedtelephoneuserLocal丘xedtelephonebusinessiSthetraditionalmainbusinessofChinatelecomnowits’userhavebedistributedbymobilebusinesslargelyChartingandfmdingthenewincreasingpointbecamethefocusofdevelopingofChin

6、atelecomThewidebandandnRrrowbandmulti—accessproductscanprovidethedatavoice，image，multimediaandtelecommunicationsandinformationservice，satisfytheusers’differentandcomprehensiverequirementsThisproductc吼satisfythedeveloping

7、requirementsofChinesemultimediaandtelecommunicationsandinformationserviceAccordingtotherequirementsofCorporationstratagemandaccuratemanagement，afterlotsworkofinvestigationIsubmitthisarticlewhichismainlydiscussingaboutthe

8、mainproblemofmulti—accessproductsandthedemandofwideandnarrowbandaocesswhenbusinessdeveloping，thenclarifythedevelopingdirectionofmulti—atTA3essproductsIfanewproductcallbeacceptedbythemarketitnotonlydependsonhightechnology

9、andmultifunctionalsodependsonsuitablebusinesspatternandmarketingpromotionstratagemWiththeinvestigationresultof10provincelevelcorporationsthatbelongstoChinatelecomtheauthoranalyzedtheothemessofdifferentsectionsummarizedth