小靈通發(fā)展策略研究.pdf

1、華中科技大學碩士學位論文小靈通發(fā)展策略研究姓名：呂劍申請學位級別：碩士專業(yè)：工商管理指導教師：楊為國20050426華中科技大學碩士學位論文AbstractWithahistoryof6yearsPHShascoveredmorethan30provincesa11overthecountryUntilnOWChinahasownedthelargestinstalledcapacityofPHSandbiggestnumberofcu

2、stomersintermsof90millionsand60millionseachHowevercomparewiththosedisadvantages，suchasthepriceofsystemandterminalmobilphonehasbeengoingdown，thecontinualinnovationintechnologyhasbeenmadebytheproducerMoreover，thenewservice

3、asmessageGPRS，colorfulmessage，orientationhasemergedinendlesslyespeciallythepowerfulsalespromotionofitscompetitorChinaMobileandChinaUnicorn，formaladvantage，(forexample，cheapandcute)，PHShaddiminished，evenitsexistenceisthre

4、atenedConfrontingwiththesevereenvironment，howPHScanbreakthroughthebottleneck，favorablytransforminto3GtimeshasbeenacrucialproblemwhichshouldbeconsideredbyChinaTelecomandChinaNetcomThus，thethesismadeathoroughreseachOilPHSd

5、evelopmentstratagethatwillgreatlyinfluencethefuturestrategyofChinaTele，anditwillcertainlybenefittheoperatorespeciallythoseRegulartelephoneoperatorsathomeThethesishasadoptedananalysisapproachofdeterminethenatureandquantit

6、ativecombinationFirstlyStartwiththewholebusinesspatternofPHScurrentsituationandChinatelecombusinessathomeandabroad，thenstudiedtheairshower‘Scharacteristic，byusingPESTanalysemodel，PotterfivestrengthmodelandSWOTmodel，andan

7、alysedPHSmarketingandcompetitiveenvironment，pointedouttheairshower’SfuturedevelopmentprospectNext，withthetheory9fTraditional4p(ieproduction，price，promotion，place)andnewlyappeared4c(ieconsumercost，communicationconvinence)

8、thewriteranalysedmarketingtacticsagainstPHSbothintheoryandpractiseFinallythewriterproposedPHSmarketingmodelandmeasureandappraisedittotheairshower’StechnologyandbusinessdevelopmenttrendKeywords：PHScompetitiveenvironmentma