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1、外文文獻(xiàn)翻譯譯文一、外文原文原文：原文：TheeffectsofganizationalfactsongreennewproductsuccessSecondthisstudyalsofoundthattherelationshipswerenotconsistentbetweenthegreenperfmancethefinancialperfmancefrompriresearch(AmbecLanoie2008Chenetal.2

2、006MolinaAzinetal.2009Yuetal.2009).TherefefurtherGreennewproductsuccess1541researchisneededtoexaminetherelationshipbetweenthegreenperfmancethefinancialperfmance.Theremainderofthispaperisganizedasfollows:section2brieflyre

3、viewstheliteratureondefinitionevolutionofgreenmanagementgreennewproductionsuccesstheganizationalfacts.Section3describesthemethodologyfollowedbysection4ontheempiricalresultssection5highlightsresearchimplicationsaswellasar

4、eastobeconsideredffutureresearch.Itisdifficulttodefinegreenmanagementgiventheprevailingwidecomprehensiveviewsofthesubject(Hadenetal.2009).InthebusinessenvironmentliteratureLeeBall(2003)tookgreenmanagementasreferringtothe

5、managementoffirminteractionwithimpactuponthenaturalenvironment.Hart(2005)arguedthatgreenmanagementneedstogobeyondregulatycompliancehastoapplyinnovativemethodssuchaspollutionpreventionproductstewardshipcpatesocialresponsi

6、bility.PengLin(2008)regardedgreenmanagementasproducingenvironmentallyfriendlyproductsminimizingoverallimpactsviagreenproductdesignsgreenRSiegel2009).Conventionalwelfareeconomicsattemptstointerpretthe“greening”ofthecompan

7、yasadirectresponsetotherecentstreamofenvironmentalregulationinindustrializedcountries(BaumolOates1988CrooperOates1992Palmeretal.1995)basedontheprinciplethatthepollutershouldpay.Therefethetraditionalviewconcerninggreenman

8、agementwasthatofimposedcostsslowedproductivitygrowthhinderedcompetitiveness(Palmeretal.1995WalleyWhitehead1994).FexampleWalleyWhitehead(1994)arguedthatadvancinggreeninitiativeimprovementsinacompanymaybestraightfwardinthe

9、beginningbutlaterbecomeaneconomicburdeninmostcases.Palmeretal.(1995)notedthataviable“paystobegreen”theymustexplainwhy“theprivatesectsystematicallyoverlooksprofitableopptunities”(p.91).Theyarguedthatwhilefirmsmayinvestina

10、pplyanewmeefficientgreentechnologyifthetechnologywasnotwthinvestinginpreviouslythebenefitsrealizedwillnotbesufficienttocompensatethefirm.Modernwisdomincontrastfollowsthatusingfewernaturalresourcesrawmaterialstoimproveexi

11、stingproductsservicesdevelopnewproductsservicespromoteseconomicvaluethuscreatesinherentcompetitiveadvantage.FexamplePtervanderLinde(1995)arguedthatimprovinginefficienciesduringtheproductionprocessfocusingoninnovationtome

12、etstrictenvironmentalregulationsmaybringearlymoveradvantagesfcompanies.Someresearchershavepointedouthowcostdifferentiationadvantagescanprovideausefulframewkfdiscussingthegreenmanagementoffirms(AmbecLanoie2008Christmann20

13、00Hadenetal.2009Hart1995Siegel2009).Costadvantagesfocusonfirmproductionprocessesincludingredesigninginnovatinglesspollutingproductionprocessessubstitutinglesspollutinginputsrecyclingbyproductsofprocesseswhiledifferentiat

14、ionadvantagesemphasizeproductacteristicsmarketsincludingtheredesignofpackagingproductstoconfmtomeenvironmentallyresponsiblestardsthedevelopmentofnewenvironmentallyresponsibleproductsadvertisingtheenvironmentalbenefitsofs

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