家電流通業(yè)創(chuàng)新研究.pdf

1、東南大學碩士學位論文家電流通業(yè)創(chuàng)新研究姓名：李曉東申請學位級別：碩士專業(yè)：技術經(jīng)濟與管理指導教師：張宗慶20040301AbstractSincetheyearof2000thehouseholdelectricalapplianceofChinahasenteredtheeraoflowprofitThesituationofthismarkethaschangedgreatlyandthetradeofhouseholdelectr

2、icalappliancelinehasbecomemoreandmoreimportantAfterenteringⅥHDChinaistobetheimportantmarketfortheinternationalcommercialcorporationSoitismgentforthetraditionalhouseholdelectricalappliancelineofChinatoinnovateitselfbythen

3、ewestEcommerce，thustoquicklybecoIImanllneunionofalloverChinawhichcanlowerttletradecost，raiseworkingefficiencyandspeedilyrespondtherequlrenntofthemarkettohaveanadvantageincompeteByreviewingthetwentyyeardevelopmentofthehou

4、seholdelectricalappliancelineofChainthispaperanalysesthestatusquoofthelineandputforwardtheexitingquestionsandchallengesoftheindustryThefirstistheseriouschallengeoftheinternationalcompetitionafterenleringWTOThesecondisthe

5、abnormalrelationshipoftheproductionandmarketingTilethirdisthemulticonflictofthecirculationofthein血stryThelastisthechallengeoftheinformationtechnologysuchasEcommerceAccordingtotheseproblems，thepaperputoutthebasicideasofho

6、wtosetanewcirculationsystemofthelineofthehouseholdelectricalappliancewhichincludingthefollowing：(1)toestablishtheunionoftheproductionandmarketingbasedOUtherelationshipofthesupplyanddemand；(2)toestablishtherelationshipbet

7、weenEcemnrceandlogistics；(3)toestablishtherelatioush／pofcompetitionandcooperationinperfectorderInthelastpartofthepaperaccordingtothebackgroundoftheprojectof“EcoffunerceandModemLogisticsSystemFramework“whichisthe“l(fā)OthFive

8、YearPlan“scientificandtechnologicalprojecl’itdescrihesandanalysesthesituationofthenewsupplyanddemandsystemofelectricalappliancelinetheEcommerceandmodemlogisticsItprovesthatintheconditionofpresentChina，itshouldestablishth

9、egroupmanagementsystembasedonsupplydemandchainbyresearchingandrenovatingtheideaofmanagementthustoimprovetheprofitandcompetitionabilityofthewholelinewhichisthereasonableKeywords：Householdelectricalappliance，Circulationsys