航運(yùn)企業(yè)投資中國碼頭的戰(zhàn)略分析.pdf

1、上海海運(yùn)學(xué)院碩士學(xué)位論文航運(yùn)企業(yè)投資中國碼頭的戰(zhàn)略分析姓名：周炯峰申請學(xué)位級別：碩士專業(yè)：工商管理指導(dǎo)教師：徐大振20031101AbstractSince1990sintheinternationaltransportationindustrythetransportingmodehasbeendevelopingfrombeingdisseveredtounifiedandintensive.Allthechangessuchase

2、conomicglobalizationlogisticintegrationandcontainertransportingmodeindicatethatalltheorganizationsinsidetheinternationaltransportingsystemwillreestablishtheirpositionsandfulfilltheconversionoftheirfunctionsandabrandnewde

3、velopingmodeoftheportiscomingintobeing.WiththeprocedureofeconomicglobalizationfasterandfasterChinasentrytoW下Odoesnotbringonlyalotofchallengesaswellasmorechancestothetraditionalshippingindustry.Facingwiththechangingworkin

4、gcircumstancesalltheshippingenterprisesshouldfulfilltheconversationfromfunctionaltostrategicmodesoasthattheycanadapttothenewenvironmentandfigurefornewdevelopments.Inthethesiswewilldiscussthenecessityandfeasibilityofinves

5、tingonportsthroughanalyzingtheinternalandexternalenvironmentsoftheshippingenterprises.Onthebasisofthiswecandrawthebeneficialconclusiononstrategicchoiceofinvestingonports.ChapterOnemainlyanalyzesthechangesoftheexternalenv

6、ironmentsthattheshippingenterprisesfacedwith.TheeconomicglobalizationChinasentrytoWTOandthedevelopmentofmodernlogisticwillgreatlyinfluencethedevelopmentoftheshippingindustry.Inthischapterwewillalsolistsomeproblemsofthesh

7、ippingenterprisesandthetechnicalroutethethesisisstudyingon.ChapterTwodiscussesonthefeasibilityofinvestingonports.Itsmainlyincludingthreeparts:thechancesofthePortLawscomeonwillbringtoinvestmentonportstheadvantagesofinvest

8、ingonportsthebrightprospectoftheinvestmentmarketChapterThreemainlyresearchesontheshippingenterprisesbusinessstrategy.Inordertosolidifyandenhancetheirownstatusintheinternationalcompetitionallthelargescaleshippingenterpris

9、esestablishtheirnewoperationandpromotionstrategyincludingmultioperationandintegrationsoastoreducetheircostsandenhancetheirservicequality.Investingonportsisonewaytoimplementtheshippingenterprisesmultioperationaswellasanef

10、fectivewayoffulfillingintegratedstrategy.ChapterFouranalyzesthecompetitioncircumstancesofinvestingonChineseports.AtthebeginningpartofthischapterweanalyzeandassesstheatractionintheinvestingfieldandthenonthebasisofMichaelP

11、ortsthreebasiccompetitionstrategyweputforwardastrategywhenfacingwiththecompetitorsthatispointingexceed.Inportinvestmentmarketwedividedthecompetitorsintooneisprofessionalinvestorandlargescaleshippingholdcompanyortheportsi