新成都日報社薪酬體系建設的實證研究.pdf

1、西南交通大學碩士學位論文新成都日報社薪酬體系建設的實證研究姓名：盧智誠申請學位級別：碩士專業(yè)：工商管理（MBA）指導教師：王謙20030601西南交通穴學碩士研究生學位論文第1I頁AbstractInrecentyearstheChengdumediahavebeenintheseverecompetitionfortheoccupationofthemarketAspecialcomplexion，wheremorethantenne

2、wspaperscontendforthereadermarketinthesalnecity，hasappearedinthenewspaperingInthecompetitionenvironmentwhichhasnosmokeofgm攀owder，somenewspapershavebeengrowingstrongerandstrongerandsomenewspapersarewashedoutfromthemarketW

3、ithinshortoneyearandunderthejointactionofthemarketandadministration，especiallythemarket，theChengdunewspaperingcompetingseverelyinthepast，hasfinishedthetransitionfromthedisorderlycompetitionperiodtothepresentorderlycompet

4、itionperiodbyoptimizingitsresourcesThemarketisnowmainlycontrolledbytwonewspaperinggroupswhichconfrontandcompeteeachotherAmongthemoneisSichuanDallynewspaperinggroupwithSichuanDailyasitsrepresentative，theotherisChengduDall

5、ynewspaperinggroupwitllChengduDallyasitsrepresentativeAppearenfly，thecompetitionbetweentwonewspaperinggroupsisthecompetitionforthereadergroupandtheadvertisement。Fromtheviewpointofthemanagementwithintheenterprise，howevert

6、hecompetitionisbasicallyfortheoccupationofthemanoftalentThecrucialpointwhichensuresChengduDallyinvincibleistoattractandretainthemailoftalentandmakethepersonnelworkmaximallypositivelyTheoptimizationofthehumanresourcehasbe

7、comethecrucialprocedureforoneindustrytoactualizeitsstrategicobjective，ChinahasbecomethememberofWTOUndersuchbackground，itisquiteurgentforChineseMediatomakereformandinnovationontheemploymentsystemFacingtotheausterechalleng