保健新產(chǎn)品營(yíng)銷策劃研究——“提神”含片營(yíng)銷策劃.pdf

1、北方交通大學(xué)碩士學(xué)位論文保健新產(chǎn)品營(yíng)銷策劃研究——“提神”含片營(yíng)銷策劃姓名：張弢申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：工商管理指導(dǎo)教師：萬(wàn)曉2002.2.1AbslractAbstractMarketinghasbecomeoneofthecorefunctionsintheprocessofenterprisemanagement，andmarketingplanningearnsmoreandmorerecognitionFormarketing

2、planning，howtodeploymarketingresourcesandhowtomakeituptotheproductandtheenterpriseitsownremainstwoimportantissuesWhenitconcernstoanewproductoranewentrantinthelineofhealth，marketingandmarketingplanningwillfacemoredimculti

3、esThispaperfocusesonhowtecognizethenewhealthyproductsfeatureandsubdividethemarket，thusputitforwardtothemarketunderthefightmarketingstrategies，andmakeitrecognizedandidentifiedbythetargetconsumersForthispurpose，thewriterin

4、volvedinthemarketingplanningforthenewhealthyproductof‘Tishen’agrypnotictabletbyChengzhiCo，andhasdonemanytheoryresearchesandpracticalworksByinvestigationsandanalysesonthetargetmarketandconsumerthemarketentranceforthetable

5、twasfound，therightmarketingstrategywasascertained，andtheactionplanwasestablishedThewriteralsostudiedthetheoryofmarketingcombination(4P’s)，thetheoryofpromotionstrategyandthetheoryofmarketingchannelmanagement，andinte—grate

6、dthosetheoriesandstrategieswiththemarketingtargetandenterpriseresourcesThewriterpaidspecialattentiontotheflexibilityinpracticingthetheoriesandstrategies，andtooktheriskprofileintoconsiderationInthesummerythewriteemphasize

7、dOntheimegfityorder—linessandskillfulnessforthemarketingplanninganditsoperationBytheresearchofthemarketingplanningforthe‘Tishen’agrypnotictablet，marketingstrategieswasfound，andunderstandingandexertingabilityforthemarketi