新中動(dòng)力機(jī)廠競(jìng)爭(zhēng)領(lǐng)域及競(jìng)爭(zhēng)優(yōu)勢(shì)研究.pdf_第1頁(yè)
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1、復(fù)旦大學(xué)碩士學(xué)位論文新中動(dòng)力機(jī)廠競(jìng)爭(zhēng)領(lǐng)域及競(jìng)爭(zhēng)優(yōu)勢(shì)研究姓名：李偉玨申請(qǐng)學(xué)位級(jí)別：碩士專(zhuān)業(yè)：工商管理指導(dǎo)教師：桑賡陶2000.11.10AbstractXinzhongPowerMachinePlant(CXZ)isalargemarinemedium—speeddieselenginemanufacturerwithlonghistoryof75yearsCXZoncewasindubitablyintheleadingposition

2、amongthedomesticonesandhadapparentsuperiorityinaspectsofproducttechnology，R&Dability，humanresource，manufacturefacilitiesandproductionoutputAgreatdealsimilarmanufacturerswereestablishedwithhelpandsupportofCXZandanumberofq

3、ualifiedtechniciansshiftedfromCXZarestillworkingforthesecompaniesasnucleusUnfortunately，however，sincemiddleof90s，thefactoryoperationhasbeenbecomingdeterioratingrapidlyTheordersdecreasedsharply，thebalancebetweenrevenueand

4、expenditurecouldnotbekeptandcontinueddeficitoccurredFinally，in1998CXZwastakenoverbyShanghaiMarineDieselEngineResearchInstitute(711Institute)，whichwasbelongtoChinaStateShipbuildingCorporationasCXZ，andbecameasubsidiaryof71

5、1InstituteAftertakingover，711InstitutereformedandstrengthenedthetopmanagementofCXZExceptthechairmanofthelaborunionanddeputydirectorinchargeofproduction，allthetopleaderswerereappointedandthedirector，thesecretaryofPartycom

6、mitteechiefengineerweredispatchedfrom711InstituteThereafteraseriesofmeasuresincludingsimplifyingtheadministrativestructure，reducingthestaff，reinforcingthemarketing＆salesaspectandetchavebeentakenbutnosignificantresultInth

7、eyearof1999thetotaldieselengineoutputloweredto21set，whichisthelowestvalueinthepastsometenyearsandlessthanonefourthoftheoutputinthebeginningof90sThisarticleistoinvestigatethecompetitionareadetermination，thecompetitiveabil

8、itiesneedtobeenhancedandrelevantproblemsandsolutionsbasedonthemarketpresentsituationandtendencyofmarinemediumspeedengineandtheactualstatusofCXZThisarticleholdsthatCXZshouldkeepthemarinemediumspeedenginemarketasitscompeti

9、tionareaandenhancethecompetitiveabilitythroughproductdesigntechnologyinnovationAccordingtotheusage，themarinemediumspeedenginemarketcanbefurtherdividedtodieselgeneratingsetforbigvesselsandpropulsionengineformiddleandsmall

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