珠海移動商家聯(lián)盟體系的項目運營研究.pdf

1、天津大學(xué)碩士學(xué)位論文珠海移動商家聯(lián)盟體系的項目運營研究姓名：林勖申請學(xué)位級別：碩士專業(yè)：項目管理指導(dǎo)教師：郭均鵬；胡景山201112ABSTRACTMobilecommunicationindustrysincetheformationofasituationoftripartiteconfrontationsituationsince，trafficclassincomehasdroppedconsiderablyZhuhaimobi

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3、ompetitorshavetoexplorenewmarketingbundlescommunicatingbymeansofcompetitioninthefieldofInrecentyears，theZhuhaimobileseniorleadershipbasedonaccuratemarketanalysisandjudgement，supportdataservice，moreaimedatthepresentdomest

4、icandinternationalhotareaofelectroniccommerce，successinthecompanytoestablishabusinessallianceprojectgroup，alsecruitedanumberofpartners，startedwiththeelectroniccommercedomainexplorationThispaperfirstintroducedtheresearchb

5、ackground，includingtheresearchgoalandthesignificance，domesticandforeignresearchpresentsituation，andintroducesthetraditionalprojectmanagementknowledgesystem，furtherdevelopmentofZhuhaimobilebusinessallianceofprojectmanagem

6、entintelecommunicationenterprises，putsforwardthepracticalnecessityasthebusinessalliancethesuccessfuloperationtoprovideatheoreticalbasisfor；secondlytobusinessallianceprojectofZhuhaimobilevoiceservicesanddataserviceseffect

7、aredescribed，illustratedandorderlyprojectmanagementtothebusinessallianceforthesuccessoftheoperationplaysanimportantroleinpromoting；finallytheUNITAoperatingmechanismforasystematicorderandfurtheranalysis，throughtheanalysis

8、ofandfromthecomparison，summedupasetofapplicabletothecharacteristicsofZhuhaielectroniccommerceoperationmanagementsystem，outofthewholebusinessalliancesystemserviceprocessandoperationmechanism，includingthesystemplatformsupp

9、ort，businessmanagement，informationmanagementqualityinspectionandothermodules，usingthequalityinprojectmanagement，schedulemanagement，timemanagement，riskmanagementandotheraspectsofanalysis，pointedoutthattheZhuhaimobilebusin