恒大全國項目銷售執(zhí)行管理手冊(84)頁

1、房資網房資網房資網――全國最低價銷售最新版《房地產營銷策劃大全》房資網――全國最低價銷售最新版《房地產營銷策劃大全》聯系聯系QQQQ：15016883391501688339目錄綜述.................................................................................................................................

2、.............................................................................................................1111第一篇第一篇品牌價值品牌價值.............................................................................................

3、...............................................................................................................1212壹、壹、公司品牌公司品牌.............................................................................................

4、...................................................12一、恒大集團品牌....................................................................................................................................12恒大地產集團簡介.................

5、...................................................................................................................12恒大地產集團發(fā)展歷程.............................................................................................

6、...............................13恒大地產集團榮譽....................................................................................................................................14恒大地產集團品牌傳播...................................

7、.........................................................................................14二、易居中國品牌.........................................................................................................................

8、...........15易居中國簡介............................................................................................................................................15定義易居中國.....................................................

9、...................................................................................15背景易居中國.................................................................................................................................

10、.......15版圖易居中國........................................................................................................................................17貳、貳、企業(yè)理念企業(yè)理念.......................................................

11、.........................................................................................17一、恒大集團企業(yè)理念.......................................................................................................................

12、.....17二、易居中國企業(yè)理念............................................................................................................................17參、參、愿景目標愿景目標.................................................................

13、...............................................................................18一、恒大集團愿景目標............................................................................................................................18二、易

14、居中國愿景目標............................................................................................................................18第二篇第二篇團隊要求團隊要求.........................................................................

15、...................................................................................................................................1919壹、壹、組織架構組織架構.........................................................................

16、.......................................................................19一、恒大易居大客戶部的銷售管理職能..............................................................................................201.工作目標：...........................

17、.............................................................................................................202.工作內容：......................................................................................................

18、..................................20房資網房資網房資網――全國最低價銷售最新版《房地產營銷策劃大全》房資網――全國最低價銷售最新版《房地產營銷策劃大全》聯系聯系QQQQ：15016883391501688339伍、伍、形象禮儀形象禮儀.....................................................................................

19、...........................................................29一、儀容儀表............................................................................................................................................301.著裝標準.....

20、.......................................................................................................................................302.儀容儀表要求...........................................................................

21、.........................................................30二、禮儀修養(yǎng)............................................................................................................................................311.個人禮儀.......

22、.....................................................................................................................................312.商務禮儀...............................................................................

23、.............................................................31陸、陸、服務規(guī)范服務規(guī)范................................................................................................................................................3

24、2一、營業(yè)前................................................................................................................................................32二、營業(yè)中...............................................................

25、.................................................................................33?電話接聽電話接聽................................................................................................................................

26、............33?客戶接待客戶接待............................................................................................................................................33?項目介紹、模型講解和樣板房、工地帶看項目介紹、模型講解和樣板房、工地帶看..................

27、..................................................................34?服務提供服務提供............................................................................................................................................34?

28、客戶跟蹤客戶跟蹤............................................................................................................................................35三、營業(yè)后.................................................................

29、...............................................................................35四、禁止事項.....................................................................................................................................

30、.......36第三篇第三篇案場環(huán)境案場環(huán)境.....................................................................................................................................................................................................

31、.......3838壹硬件要求硬件要求.....................................................................................................................................................38貳、軟件要求貳、軟件要求.....................................

32、................................................................................................................38叁、環(huán)境要求叁、環(huán)境要求..............................................................................................

33、.......................................................39第四篇第四篇管理制度管理制度.....................................................................................................................................................

34、.......................................................4040壹、培訓制度壹、培訓制度.....................................................................................................................................................

35、40一、培訓目的............................................................................................................................................40二、培訓對象................................................................