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1、REPTON:ImprovingOnSoundblaster’sSuccessIntroductionTheaimofthisreptistogivethemusicgroupSoundblastersomeadvicesseekthemosteffectivewaytoincreasethesalesoftheSoundblaster’snewCDhelpthebimproveontheirsuccessmakethebmepopul

2、arthaneverbefe.FindingsFromtheSoundblaster’sdecreasingsalesofCDweshouldmakearesearchtofindwhat’sthemainlyproblem.Consumerresearch:Interviewexistingfansonlinebypaperresearchtofindoutwhicharetheirfavitesongsfromthepastwhic

3、htheydon’tlikeanymewhataretheirfavitestylewhattheyareexpectinthenewCD.Marketresearch:Researchthemusicmarketfindouthowmanymusicstylesinthemarketknowwhoistheirmainlycompetitiveanalysizetheiradvantagesdisadvantagestogainthe

4、Soundblaster’scompetition.Results:Throughcarefullyanalysisofthesurveywereachedthefollowingconclusions.FirstlytheSoundblasteralwaysstayinthepastdoesn’tgothroughbeyondthemselvesdoesn’tkeepupwiththetimesalwaysdisappointedth

5、eirfans.Secondlythemusicmarketismecompetitivethanothermarkets.TherearesomanynewsingersbswerebntoattracttheSoundblaster’sfansbuttheSoundblasterdoesn’tattractnewfans.AsaresulttheSoundblaster’ssalesofmusicwasdecreasdyearbyy

6、ear.ThirdlyTheSoundblasterloseheartthemselvesaftertheyseetheirsalesofmerchiseonlastthreetourswasdecreasedyearbyyear.Recommendations1.GivetheSoundblastersomepressure.Therewasaproverb“NopressureNopower”sowecandefineacleart

7、argetfSoundblastersuchaswecandefinethenextCDsalesmustbemethan3.5million.Eachoneofourcompanymustdotheirbesttoachievethistarget.2.Improveonthemselves.TheSoundblastermustimproveonthemselvesverymuch.Fonepointtheymusttakepart

8、inprofessionalskillstrainingtoimprovetheirprofessionalskillssuchaspitchtimbre.attractsomanyviewersallofthecountryiftheSoundblastertakepartinitdisseminatetheirnewCDintheprogramtheremustbemanypeopleknowtheSoundblasterhavet

9、heirnewCDwanttohaveatry.5.Scientificpromotion.ThegoodsalesofaCDcan’tdividefromascientificpromotion.IndertohavegoodsalesoftheSoundblaster’snewCDontheonehwecangiveoutfreeTshirtstothepeoplewhobuytheirnewCD.Perhapsthereareme

10、peoplewanttohaveamemableTshirtstobuythenewCD.Ontheotherhweshouldfindnewvenuessuchassmallerfashionablenightclubsfyoungpeople.MeanwhilewealsoshouldganizeansignmeetingtoincreasethesalesoftheSoundblaster’snewCD.6..Packagingd

11、esign.TheCD’squalityisveryimptanttotheCD’ssalesbuttheCD’spackagedesignisalsoanimptantside.WecanmakeauniquepackagingdesigntoincreasetheCD’ssales.FexamplewecanmadetheCDintencolseveryonecanbuytheSoundblaster’snewCDinhisfavi

12、tecolevensomepeopleliketocollecttencolCDstohaveamemy.WhilewecanmakeMVintheSoundblaster’snewCDthustheirfanscanenjoyaperfectstywhentheyarelisteningtosongs.ItisalsoconvenientfpeopletosingtheSoundblaster’ssonginKTV.SotheSoun

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