徐州HI電子有限公司發(fā)展戰(zhàn)略研究.pdf

1、大連理工大學(xué)碩士學(xué)位論文徐州HI電子有限公司發(fā)展戰(zhàn)略研究姓名：施海玉申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：工商管理指導(dǎo)教師：陳樹文20091115徐州H1電子有限公司發(fā)展戰(zhàn)略研究ResearchOntheDevelopmentStrategyForXuZhouHIElectronicsCo，LtdAbstractX位強(qiáng)OHHIElectronicsCo，LtdisaGermaniointventurecompanywhichisfocusonindu

2、strialsafetycontrolsystemsforproductR&Dandaccountsfor50％sharesingrouplevelontheotherhandGermancompaniesaccountedfor50％ofthesharesofHirschmannCompany’Sbusinesshasdevelopedrapidly，butthereisnostrategicviewpointenterprisein

3、ternalprocessesarenotstandardizedtherationaluseofinternalresourcesCannotdeveloptoacertainscaleencounteraboaleneckproblemandSOonInordertobeRerdeveloptheHlCompany，furtherliesthecompany’Splanningandprocesses，enablingmodemma

4、nagementmeans，andimprovethecompetitivenessofcompaniesinthecountrytoleadthedevelopmentoftheindustry，thecompanyhasdevelopedasuitabledevelopmentstrategy。Fortheoreticalpointofviewbyusingof(PEST)analysis，fiveforcesanalysismod

5、el，theexternalfactorevaluation(EFE)matrixandtheinternalelementsofevaluationindustry。competitivesituationandtheinternalenvironmentisanalyzedandevaluatedThroughtheanalysis，theconcludeisthattheenvironmentdomesticsocialstabi

6、lityandsustainedeconmicdevelopmentandengineeringmachinerysalesneedtobeincreasedcontinuallyMeanwhile，thegovernment’Smacropoliciesneedtobeincreasedtherehavebeenacompetitorintothefray，andnewapplicationshaveincreasedandSOoni

7、ntheinternalresourcesandcapabilitiesHIElectronicsCO，LtdToconductbusinessdevelopmenttargetmarketpositioning，andbuildthe(SWOT)model，within5yearstobecomeastandardizedmanagement，technicalleadingcompetitivestrategy，usingquant

8、itativestrategicplanmatrix(QSPM)tochoicetodeterminethecompetitivestrategyofdifferentiationforElectronicsCo，LtdOntheotherhand，inordertoensuretheeffectiveimplementationofthestrategyinacompetitiveimplementationofthestrategy

9、，thefocusoncorporateculture，humanresourcesmarketingsystems，productdiversificationandinformationconstructionofseveralfrontsAndatthesametime，toensurethattheHIElectronicsCo，Ltddifferentiationcompetitivestrategyinplacetoimpl

10、ementthestrategicsecuritymeasures，andeffectiveevaluationofthismeasureandcontrolforthetimelyadjustmentofcompetitivestrategyandstrategicobjectivesKeyWords：IndustrialElectronicProducts；CompetitiveStrategy；ImplementationofSt