中國移動(dòng)XX分公司數(shù)據(jù)業(yè)務(wù)現(xiàn)狀分析及相關(guān)性營銷策略.pdf

1、北京郵電大學(xué)碩士學(xué)位論文中國移動(dòng)XX分公司數(shù)據(jù)業(yè)務(wù)現(xiàn)狀分析及相關(guān)性營銷策略姓名：劉戀申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：工商管理指導(dǎo)教師：呂廷杰20090615THERESEARCHoNDATASERVICESANDRELE、硝L】NTMARKETINGSTR√▲TEGYFoRXXBRANCHoFCHINAMoBILEABSTRACTInrecentyears，withthegrowingnumberofmobilephoneusersinChin

2、a，aswellasthecontinuouslyenrichedproductscategoriesofmobilevalueaddedservices，thenumberofmobiledataservicesusersisrapidlygrowinganditsgrowthrateismuchmorequicklythanthatofmobilephoneusersAsof2007，thenumberofChinaMobile’S

3、valueaddedservicesusershasreached9465％ofthetotalnumberofmobilephoneusersAccordingtotheiResearch’Spredictionin2010theusers’scaleofmobilemarketinChinawillreach695millionofwhichthenumberofvalueaddedservicesusersiSexpectedto

4、reach650millionAhugemarketspacehasplayedanimportantrolefortherapiddevelopmentofmobiledataservicesWiththegainingmomentumofdataservices，ontheonehand，itmeansthattheoperatorswillacquiremoreopportunitiesfordevelopment；ontheot

5、herhand，itmakesthemfacemoreseverechallengesUndersuchanincreasinglyfiercecircumstanceofmarketingcompetitionfromcommunicationsbusinessXXbranchofChinaMobilehasastrongsenseofurgencyandgravitythatthebranchmuststrivetodevelopm

6、obiledataservicesandconstantlyimprovetheratioofmobiledataservicesrevenueTherefore，theyhavebeencommittedtothedevelopmentofmobiledataservices；especiallymadegreateffortstoachieveassessmentobjectiveswhichareestablishedbytheg

7、roupcompanySofarthedataservicesofXXbranchrankmediumorabovethroughoutChinaMobileGroupNevertheless，therearestillmanyplacestoimproveintheactualproductsoperationsofdataservicesofXXbranchsuchasthebranchalwaysdomorearoundtheKP