傳統(tǒng)營(yíng)銷與網(wǎng)絡(luò)營(yíng)銷的比較分析論文

1、傳統(tǒng)營(yíng)銷與網(wǎng)絡(luò)營(yíng)銷的比較分析I摘 要市場(chǎng)營(yíng)銷是一門建立在經(jīng)濟(jì)科學(xué)、行為科學(xué)和現(xiàn)代管理理論基礎(chǔ)之上的應(yīng)用科學(xué)，是在現(xiàn)在的市場(chǎng)經(jīng)濟(jì)下是不能缺少的部分。隨著社會(huì)的飛速發(fā)展，科技的逐漸進(jìn)步，市場(chǎng)上的賣家經(jīng)濟(jì)模式逐漸向買家經(jīng)濟(jì)模式轉(zhuǎn)換，因此市場(chǎng)營(yíng)銷就會(huì)變得越來越重要，在商品交易活動(dòng)之中，營(yíng)銷不是企業(yè)成功的唯一因素，卻是企業(yè)創(chuàng)就輝煌的關(guān)鍵因素。作為一種計(jì)劃及執(zhí)行活動(dòng)，市場(chǎng)營(yíng)銷過程包括對(duì)一個(gè)產(chǎn)品，一項(xiàng)服務(wù)、或一種思想的開發(fā)制作、定價(jià)、促銷和流通等活動(dòng)

2、，其目的是經(jīng)由交換及交易的過程達(dá)到滿足組織或個(gè)人的需求目標(biāo)。隨著社會(huì)經(jīng)濟(jì)和市場(chǎng)經(jīng)濟(jì)的飛速發(fā)展，市場(chǎng)營(yíng)銷學(xué)產(chǎn)生了根本性的變化，從傳統(tǒng)市場(chǎng)營(yíng)銷學(xué)演變?yōu)楝F(xiàn)代市場(chǎng)營(yíng)銷學(xué)，營(yíng)銷模式也從傳統(tǒng)營(yíng)銷轉(zhuǎn)變?yōu)槭侄胃鄻踊默F(xiàn)代營(yíng)銷，其中的網(wǎng)絡(luò)營(yíng)銷算是對(duì)傳統(tǒng)營(yíng)銷最大的威脅與沖擊，二者也時(shí)常被拿來作比較分析?！娟P(guān)鍵詞】 變化 傳統(tǒng)營(yíng)銷 網(wǎng)絡(luò)營(yíng)銷 比較分析傳統(tǒng)營(yíng)銷與網(wǎng)絡(luò)營(yíng)銷的比較分析III目錄摘 要 ............................

3、......................................................................................................................IAbstract ............................................................................................

4、................................................II一、傳統(tǒng)營(yíng)銷....................................................................................................................................1（一）概況..........................

5、......................................................................................................1（二）傳統(tǒng)營(yíng)銷的優(yōu)勢(shì)...........................................................................................................

6、.2（三）傳統(tǒng)營(yíng)銷的劣勢(shì)............................................................................................................3二、網(wǎng)絡(luò)營(yíng)銷.............................................................................................

7、.......................................4（一）概況................................................................................................................................4（二）網(wǎng)絡(luò)營(yíng)銷的優(yōu)勢(shì)....................................

8、........................................................................5（三）網(wǎng)絡(luò)營(yíng)銷的劣勢(shì)............................................................................................................5三、網(wǎng)絡(luò)營(yíng)銷對(duì)傳統(tǒng)營(yíng)銷的影響..............

9、......................................................................................7（一）對(duì)傳統(tǒng)營(yíng)銷策略的影響................................................................................................7（二）對(duì)傳統(tǒng)營(yíng)銷組織的影響..........

10、......................................................................................7（三）對(duì)傳統(tǒng)營(yíng)銷方式的影響................................................................................................8四、兩種營(yíng)銷模式下的企業(yè)生存.........

11、.........................................................................................10（一）傳統(tǒng)營(yíng)銷與網(wǎng)絡(luò)營(yíng)銷的并存......................................................................................10（二）企業(yè)應(yīng)對(duì)策略.................

12、.............................................................................................10總結(jié)...........................................................................................................................

13、.......................13參考文獻(xiàn)..........................................................................................................................................14致謝語................................................