XX服裝機械制造公司發(fā)展戰(zhàn)略研究.pdf

1、蘭州大學碩士學位論文XX服裝機械制造公司發(fā)展戰(zhàn)略研究姓名：蔡菲申請學位級別：碩士專業(yè)：工商管理戰(zhàn)略管理指導教師：包國憲20090401MBA學位論文作者：蔡菲xx服裝機械制造公司發(fā)展戰(zhàn)略研究ABSTRACTAlongwiththerapiddevelopmentoftheworldeconomicintegrationandtheenormouschangeofthecompetitiveenvironmentsinceChinajoi

2、nedtheWTO，thestudyonestablishingacompetitivestrategybecomesessentialbothforthewholenationaleconomyandspecifically，foroursewingmachineindustry，whichisputaneyeonthefunds，higlItechandlaborThesewingmachineindustryhasreallyac

3、hievedmarvelousperformanceforyears，inthecategoryofitsproductionscale，theproductsdiversification，anditsfunctionsMoreandmorefamousindustrialmachinemanufacturershaveplacedtheirinvestmentandsetupplantsinChinatoimplementthelo

4、calpurchasestrategy，whichhasrocketedtherapiddevelopmentofthelocalprivatecomponentmanufacturersXXindustrialmachinemanufacturingCorpmaybeoneofthebestinstanceOnthebasisofPEST，Porter’SFive—PowerPrinciple，SWOT，BostonMatrixand

5、valuechain，thedissertationtakesindustrialmachinemanufacturingcompanyasanexample，toclarifyitsinternalandexternalenvironment，tobuildupitsinfrastructure，tosetupatidydevelopmentstrategy，toraiseamultipleproductsstrategyandani

6、ntegratedorganizationchartMeanwhile，italsooutlinesasupportingmethodincludingthehumanresource，managementinformationsystem，companyculturetoensureitsviabilityItconstituteswithfourunitsTheprefaceandChapteronemainlyintroducet

7、hegoalofthisstudyandtherelatedtheoriesChaptertwothroughChapterFourarethecorebodyofthedissertation，whichanalyzethecompetitionandindustryenvironment，andlayouttheflameofstrategyThelastoneistheconclusionofthestudyThespecific