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簡(jiǎn)介:上海師范大學(xué)碩士學(xué)位論文歐洲一體化進(jìn)程中的文化認(rèn)同姓名臧海蓉申請(qǐng)學(xué)位級(jí)別碩士專業(yè)政治學(xué)理論指導(dǎo)教師朱新光20090401REGIONALINTEGRATIONANDITSSUCRESORFAILUREISARTIMPORTANTVARIABLEOFTHECURRENTINTERNATIONALSITUATION.11他STUDYOFREGIONALINTEGRATIONIS缸IMPORTANTAREAOFINTEMATIONALTELATIONS.ATPRESENT,THEHIGHESTFORMOFREGIONALINTEGRATIONINTHEWORLDTHEEUROPEANINTEGRATIONHASGONEFARBEYONDTHEORIGINALEXPECTATIONS.MEUROPEANUNIONISTHEFIRSTANDTHEONLYSUCCESSFULSUPRANATIONALBODIE8ANDINSTITUTIONSINTHEWORLDUNTILNOW.BYTHEIMPACTOFREALISM,EARLYRESEARCHOFINTERNATIONALRELATIONSTHEORYISAPPLICANTOFRATIONALTHEORY,WHICHFOCUSES011POLITICAL,ECONOMIC,LEGALANDSOOILAFTERTHE1990’S,ALONGWITHTHERERUNLOFCULTURALSTUDIESININTEMATIONALRELATIONS,MOREANDMORESCHOLARSBEGINTOPAYATTENTIONTOTHEROLEOFCULTUREINTHEPROCESSOFEUROPEANINTEGRATION.THEREASONWHYEUROPEANINTEGRATIONHASBEENSUCHASUCCESS,ISCLOSELYRELATEDWITHTHEEUROPEANHISTORYANDCULTURALTRADITIONS.COMMONCULTURALROOTS.COMMONRELIGIONANDEONLMODVALUESPROVIDEABROADHUMANISTICBACKGROUNDFORTHEEUROPEANINTEGRATION,WHICHHASAPROFOUNDIMPACTONTHEPROCESSOFINTEGRATION.CULTURALHOMOGENEITYINMANYEUROPEANCOUNTRIESMAKESITEASIERFORTHEPEOPLETOFORMTHESANLEORSIMILARIDEAS,CLLST咖,SOCIALRLOLLL岱,ANDCOLLECTIVEIDENTIWOFTHEEUROPEAN,ANDTHENALSOMOI℃EASILYTAKECONCERTEDUNIFIEDACTION.MANYSCHOLARSANALYZEDANDEXPLAINEDTHECULTURALSTUDIESINTHEPROCESSOFEUROPEANINTEGRATIONINDIFFERENTWAYS。INWHICHTHEMOSTREPRESENTATIVEISTHEAMERICANSCHOLARSALEXANDRIAWENDT’SCONSTRUCTIVISMTHEORY.111EPAPERDETAILEDTHEIMPACTANDROLEOFCULTURALFACTORSANDCULTURALIDENTITYINTHEPROCESSOFEUROPEANINTEGRATION,INCLUDINGITSFOUNDATIONOFTHEEXISTENCENATIONALIDENTITY.ITSPOWEROFTHEDEVELOPMENTSTATESOVEREIGNTYTRANSFER,ANDTHEPATHOFIMPLEMENTATIONTHEEU’SSYSTEMCONSTRUCTIONANDTHECOLLECTIVEIDENTITYOFEUROPEANPEOPLEBYUSEOFCONSTMCTIVISMTHEORY.INADDITION,ITDISCOURSEDHOWTHEEUROPEANUNIONFORMULATESTHECORRESPONDINGOFCULTURALPOLICIESBYUSINGTHECONSTRUCTIONCHARACTERISTICSOFCULTURALIDENTITY,FURTHCRSTRENGTHENSTHEEUROPEANIDENTITYOFEUROPEANPUBLICANDASCNSCOFBELONGING協(xié)THECOMMUNITYCOMPOSEDBYDIFFERENTNATIONS.ANDPUSHSFORWARDTHEIMPLEMENTOFEURELATEDPOLICIES.KEYWOEDSEUROPEANINTEGRATIONCULTURALIDENTITYCONSTRUCTIVISIM
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簡(jiǎn)介:全球化背景下,如何體現(xiàn)中國(guó)本土風(fēng)景園林營(yíng)造的特色一直是業(yè)內(nèi)關(guān)注的重要問題,對(duì)本土傳統(tǒng)風(fēng)景園林理論的傳承與創(chuàng)新也是當(dāng)務(wù)之急。中國(guó)造園史與中國(guó)古代園林史分別是我國(guó)風(fēng)景園林學(xué)科初創(chuàng)過程中的兩位關(guān)鍵人物陳植先生與汪菊淵先生的代表性論著,是我國(guó)風(fēng)景園林領(lǐng)域至為重要的兩部園史研究論著,也是中國(guó)風(fēng)景園林營(yíng)造傳承與創(chuàng)新、風(fēng)景園林理論建設(shè)與發(fā)展的必然基礎(chǔ),因而有必要對(duì)這兩本學(xué)術(shù)專著進(jìn)行深入的解讀。這兩本著述的撰著背景、出版過程有許多相同之處,但在文本結(jié)構(gòu)、篇幅、章節(jié)安排等方面卻存在很大的差別,這是兩位前輩學(xué)術(shù)思想差異的體現(xiàn)。通過對(duì)兩本專著進(jìn)行全面的比較研究,一方面能對(duì)新中國(guó)成立之后中國(guó)古代園林的研究情況有更為全面的認(rèn)識(shí),另一方面也能更好的理解前輩學(xué)人的經(jīng)典之作,對(duì)二位前輩的園史思想有更加深刻的理解。本文在對(duì)兩本著述及相關(guān)文獻(xiàn)的閱讀基礎(chǔ)之上,采用文獻(xiàn)分析、比較研究、個(gè)案探討及溯因、歸納等研究方法,對(duì)兩本著述的研究背景、研究?jī)?nèi)容、文本構(gòu)成方式及園史個(gè)案研究等分別進(jìn)行探討。在深入對(duì)比研究?jī)杀局龊?,將其主要差異歸納為以下幾點(diǎn)1研究背景的差異陳植先生與汪菊淵先生的教育經(jīng)歷和學(xué)術(shù)經(jīng)歷是影響他們的學(xué)術(shù)思想的關(guān)鍵因素;2研究?jī)?nèi)容的差異兩位前輩對(duì)于學(xué)科范疇和學(xué)科內(nèi)涵與外延的不同理解影響著兩本著述的研究?jī)?nèi)容;3文本結(jié)構(gòu)的差異陳、汪二人的園史研究思路及兩本專著撰寫目的的差異影響著兩本著述的文本結(jié)構(gòu);4研究方法與研究視角的差異兩本著述中園史個(gè)案研究的差異反映了兩位前輩園史研究方法和研究視角的差別。
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頁數(shù): 86
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簡(jiǎn)介:中南大學(xué)碩士學(xué)位論文天鴻花炮公司歐洲市場(chǎng)拓展策略研究姓名劉亞申請(qǐng)學(xué)位級(jí)別碩士專業(yè)工商管理指導(dǎo)教師鄭傳均20090525中南大學(xué)碩士學(xué)位論文ABSTRACTCHINESEFIREWORKSPRODUCTSHAVETAKENAPIVOTALPOSITIONINTHEINTERNATIONALMARKET,WITHTHEINCREASINGLYFIERCEOFMARKETCOMPETITIONALARGENUMBEROFFIREWORKSCOMPANIESARECOMMITTEDTOOPENINGUPINTEMATIONALMARKETSTOENHANCETHEBRANDCOMPETITIVENESSTIANHONGFIREWORKSLTDDECIDESTODEVELOPTHEEUROPEANMARKETGIVENSUCHABACKGROUNDFIRSTOFA11THEARTICLEINTRODUCESTHEBASICINFORMATIONOFTIANHONGFIREWORKSLTDANDDIALYZESITSBUSINESSMANAGEMENTCAPACITYANDMARKETSTATUS,SUMMARIZESTHECOMPANY’SISSUESANDREASONSEXISTEDINTHEEUFIREWORKSMARKETSECONDLY,THETHESISANALYZETHEDETAILEDMARKETINGENVIRONMENTFORTHEEUROPEANMARKET,INCLUDINGTHEMACROECONOMICENVIRONMENT,COMPETITIVEENVIRONMENT,THECONSUMERDEMANDENVIRONMENTTHEARTICLETHENGIVESASⅥDTANALYSISOFTHEBUSINESSENVIRONMENTOFTHETIANHONGFIREWORKSLTDACCORDINGTOTHEFACTSOFTHECOMPANYANDCORRELATIVESTRATEGYTHEORIESTHIRDLYTHETHESISPUTFORWARDSPECIFICMARKETINGSTRATEGIESFORTIANHONGFIREWORKSLTDTODEVELOPTHEEUMARKETCOMBINEDWITHPRODUCTORIENTATIONSTRATEGYBASEDONTHEANALYSISOFSTP、PRICELEADINGSTRATEGY、THECONSTRUCTOFPLACEMODELANDCONCRETEAPPROPRIATEPROMOTIONMEASURESACCORDINGTOTHEANALYSISOFTHISTHESIS,THEARTICLEPROVIDESSOMEDETAILDATASANDSTRATEGIESFORTIANHONGFIREWORKSCOMPANY’SEUROPEANMARKETPLANSANDFARREACHINGSIGNIFICANCETOTHEFUTUREDEVELOPMENTOFTHEFIREWORKINDUSTRYKEYWORDSFIREWORKS,EUROPEMARKET,MARKETFOCUSEDSTRATEGYMARKETINGSTRATEGYII
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頁數(shù): 78
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簡(jiǎn)介:(工商管理碩士)中美史克黑龍江營(yíng)銷渠道問題及對(duì)策研究RESEARCHRESEARCHRESEARCHRESEARCHONONONONTHETHETHETHEPROBLEMSPROBLEMSPROBLEMSPROBLEMSANDANDANDANDCOUNTERMEASURESCOUNTERMEASURESCOUNTERMEASURESCOUNTERMEASURESININININTHETHETHETHEMARKETINGMARKETINGMARKETINGMARKETINGCHANNELCHANNELCHANNELCHANNELOFOFOFOFHEILONGJIANGHEILONGJIANGHEILONGJIANGHEILONGJIANGTSKFTSKFTSKFTSKF王子龍2010年12月CLASSIFIEDINDEXF40611UDC339017ADISSERTATIONFORTHEDEGREEOFMBARESEARCHONTHEPROBLEMSANDCOUNTERMEASURESINTHEMARKETINGCHANNELOFHEILONGJIANGTSKFCANDIDATECANDIDATECANDIDATECANDIDATEWANGZILONGSUPERVISORSUPERVISORSUPERVISORSUPERVISORPROFJUXIAOFENGAAAACADEMICCADEMICCADEMICCADEMICDEGREEDEGREEDEGREEDEGREEAPPLIEDAPPLIEDAPPLIEDAPPLIEDFORFORFORFORMBAAFFILIATIONAFFILIATIONAFFILIATIONAFFILIATIONTSKFDATEDATEDATEDATEOFOFOFOFDEFENSEDEFENSEDEFENSEDEFENSEDEC2010DEGREEOFFERINGINSTITUTIONDEGREEOFFERINGINSTITUTIONDEGREEOFFERINGINSTITUTIONDEGREEOFFERINGINSTITUTIONHARBININSTITUTEOFTECHNOLOGY
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頁數(shù): 63
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簡(jiǎn)介:湖南大學(xué)博士學(xué)位論文近代中國(guó)稅收現(xiàn)代化進(jìn)程及其思想史考察姓名付志宇申請(qǐng)學(xué)位級(jí)別博士專業(yè)專門史指導(dǎo)教師章啟輝20090301近代中I詞稅收J(rèn)弛代化邊程及JC思想史Z察理,直接稅制不健全,地方稅落后以及稅收水平較低等諸多問題??疾爝@一過程所體現(xiàn)出來的歷史特征,對(duì)于我國(guó)當(dāng)前的稅制改革具有重要的歷史借鑒意義。參考近代中國(guó)稅收現(xiàn)代化的成敗得失,可以從稅收體制、制度和管理三個(gè)方面對(duì)中國(guó)下一步的稅收改革提供觀察的視角。關(guān)鍵詞近代中國(guó)稅收現(xiàn)代化;思想史111
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上傳時(shí)間:2024-03-05
頁數(shù): 150
大?。?7.7(MB)
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上傳時(shí)間:2024-03-04
頁數(shù): 92
大?。?10.38(MB)
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簡(jiǎn)介:廈門大學(xué)碩士學(xué)位論文關(guān)于歐洲信用違約互換市場(chǎng)與股票市場(chǎng)領(lǐng)先滯后關(guān)系的實(shí)證分析姓名及晶晶申請(qǐng)學(xué)位級(jí)別碩士專業(yè)金融工程指導(dǎo)教師張順明20090401ABSTRACTABSTRACTTHESUBPRIMECRISIS,WHICHDATESBACKTO2007,ISSTILLSPREADINGAWAYFROMTHEORIGINALCOUNTRY一一THEUSITISTHEGLOBALFINANCIALCRISISCAUSEDBYTHECREDITRISKTHATWOKEPEOPLETOTHESIGNIFICANCEOFTHECREDITRISKCREDITDEFAULTSWAPISONEOFTHEMOSTIMPORTANTCREDITDERIVATIVESTHATCALLBEUSEDTOTRANSFERTHEDEFAULTRISKTHEPRICEISBOUNDUPWITHTHEPROBABILITYOFTHECREDITEVENTOCCURRINGTOTHEREFERENCEENTITYDURINGSOMEPERIODINTHEFUTUREBESIDES,CREDITDEFAULTSWAPMARKETHASEXPERIENCEDAGREATBOOMINTHELASTFIVEYEARS,MATURINGQUICKLYINSUCHAMARKETWITHALARGENUMBEROFDEALERSTRADINGTHEDEFAULTPROBABILITYOFTHEREFERENCEENTITYANYINFORMATIONRELATEDTOTHECREDITRISKSHOULDBEDELIVEREDINTIMETHISSTUDYFOCUSESONTHEDEPENDENCYANDLEADLAGRELATIONSHIPBETWEENTHECREDITDEFAULTSWAPMARKETANDTHESTOCKMARKETTOEXPLORETHESYSTEMOFTHEINFORMATIONFLOWAMONGTHETWOCONCERNINGTHENONSYSTEMATICDISTURBANCE,THISSTUDYCHOOSESTHECORRESPONDINGMARKETSCALEINDEXTOSTANDFORTHETWOMARKET;ANDGROUPSTHECDSINDEXINTOINVESTMENTGRADEANDSUBINVESTMENTGRADETOINDICATETHATTHECREDITQUALITYMAYINFLUENCETHESYSTEMOFTHEINFORMATIONFLOWANDCONSTRUCTSTHECORRESPONDINGSTOCKPORTFOLIOSINTHESAMEWAYTHECDSINDICESWEREBUILTTESEARCHTHELEADLAGRELATIONSHIPBETWEENTHESEMARKETSONTHEBASISOFTHECURRENTLITERATURE,WITHTHEDATAFROMSEPTEMBER20廿1,2007TOAPRIL7M,2008INEUROPE,THISSTUDYAPPLIESVARMODELANDOTHERRELATEDECONOMETRICALMETHODOLOGYTOHAVESUCHRESULTSASFOLLOWSBOTHCDSINDICESOFINVESTMENTGRADEANDSUBINVESTMENTGRADERELATENEGATIVELYTOANDLEADTHESTOCKINDEXANDTHEINVESTMENTGRADECREDITDEFAULTSWAPMARKETCANINFLUENCETHESTOCKINDEXMORETHEINVESTMENTGRADESTOCKMARKETLEADSTHECORRESPONDINGCREDITDEFAULTSWAPMARKETWHILETHEOPPOSITEHAPPENSINSUBINVESTMENTGRADEMARKETTHESERESULTSHAVEBEENACCEPTEDBYTHEROBUSTNESSTESTS,PROVINGTHESTABILITYAND
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頁數(shù): 66
大?。?2.98(MB)
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上傳時(shí)間:2024-03-04
頁數(shù): 59
大?。?3.99(MB)
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簡(jiǎn)介:分類號(hào)密級(jí)UDC注1學(xué)位論文“模擬歐洲杯”風(fēng)險(xiǎn)管理應(yīng)用分析“模擬歐洲杯”風(fēng)險(xiǎn)管理應(yīng)用分析陳順強(qiáng)陳順強(qiáng)指導(dǎo)老師姓名夏遠(yuǎn)強(qiáng)教授電子科技大學(xué)成都申請(qǐng)專業(yè)學(xué)位級(jí)別碩士專業(yè)學(xué)位類別工商管理MBA論文提交時(shí)間2010415論文答辯時(shí)間201066學(xué)位授予單位和日期電子科技大學(xué)答辯委員會(huì)主席評(píng)閱人2010年月日注1注明國(guó)際十進(jìn)分類法UDC中文摘要Ⅰ摘要摘要目前各企業(yè)事業(yè)單位和政府機(jī)構(gòu)舉辦各類活動(dòng)項(xiàng)目越來越多,尤其是一些中小企業(yè)單位。而他們無論是作為主辦單位還是承辦單位,總的說來在運(yùn)作活動(dòng)項(xiàng)目時(shí),風(fēng)險(xiǎn)意識(shí)不強(qiáng),風(fēng)險(xiǎn)認(rèn)識(shí)不夠,風(fēng)險(xiǎn)的防范措施不力結(jié)果往往是導(dǎo)致整個(gè)活動(dòng)失敗,從而給單位帶來很大的損失。本文針對(duì)以上情況,依據(jù)活動(dòng)項(xiàng)目風(fēng)險(xiǎn)管理的基礎(chǔ)理論,根據(jù)自己多年的活動(dòng)策劃組織和執(zhí)行經(jīng)驗(yàn),對(duì)活動(dòng)項(xiàng)目的風(fēng)險(xiǎn)管理做了初步的探討和研究。本文以自身主導(dǎo)運(yùn)作的“08模擬歐洲杯”足球賽事項(xiàng)目為闡述對(duì)象,詳細(xì)介紹了在該項(xiàng)目中我們團(tuán)隊(duì)和運(yùn)作單位是如何有效地把風(fēng)險(xiǎn)管理運(yùn)用到項(xiàng)目中的。文章詳細(xì)地論述和介紹了在該項(xiàng)目的各個(gè)階段,我們識(shí)別出了哪些主要的風(fēng)險(xiǎn)要素及其產(chǎn)生的原因。同時(shí)在項(xiàng)目的不同的階段,對(duì)其存在的風(fēng)險(xiǎn)我們所采取的有效評(píng)估手段也做了具體而又詳細(xì)的介紹,從風(fēng)險(xiǎn)的等級(jí)、風(fēng)險(xiǎn)的危害程度、風(fēng)險(xiǎn)的發(fā)生概率、風(fēng)險(xiǎn)發(fā)生階段,風(fēng)險(xiǎn)危害損失大小等方面層層剖析。針對(duì)活動(dòng)項(xiàng)目風(fēng)險(xiǎn),論述了對(duì)風(fēng)險(xiǎn)所采取的科學(xué)和正確的策略規(guī)避、轉(zhuǎn)移、減輕、自留、應(yīng)急預(yù)案對(duì)策、風(fēng)險(xiǎn)應(yīng)對(duì)計(jì)劃等風(fēng)險(xiǎn)應(yīng)對(duì)措施。另外在對(duì)活動(dòng)項(xiàng)目中,由于質(zhì)量、成本管理項(xiàng)目和項(xiàng)目風(fēng)險(xiǎn)之間存在相互作用和相互影響,因此對(duì)如何提高質(zhì)量、成本管理,從而減少風(fēng)險(xiǎn)、提高抵抗風(fēng)險(xiǎn)能力也做了相關(guān)闡述。文章的主要目的,是提醒在活動(dòng)項(xiàng)目中,無論是作為主辦單位還是執(zhí)行單位,都應(yīng)對(duì)風(fēng)險(xiǎn)管理引起足夠的重視;二是項(xiàng)目運(yùn)作團(tuán)隊(duì)和單位應(yīng)采取科學(xué)的手段和策略,對(duì)風(fēng)險(xiǎn)進(jìn)行有效的管理。關(guān)鍵詞活動(dòng)風(fēng)險(xiǎn)風(fēng)險(xiǎn)識(shí)別風(fēng)險(xiǎn)評(píng)估風(fēng)險(xiǎn)對(duì)策
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大?。?1.35(MB)
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簡(jiǎn)介:1上海交通大學(xué)碩士學(xué)位論文論文題目論文題目上??h西洋花卉發(fā)展史上??h西洋花卉發(fā)展史THEHISTYOFWESTERNFLOWERINSHANGHAICOUNTY學(xué)科專業(yè)風(fēng)景園林作者姓名俞俊杰指導(dǎo)老師羅震偉答辯日期2010年6月上海交通大學(xué)風(fēng)景園林碩士學(xué)位論文6上??h西洋花卉發(fā)展史上??h西洋花卉發(fā)展史摘要在近代,上海自19世紀(jì)中葉被劃為租界地起到解放前的百年歷史中,以外來的康乃馨切花和仙客來盆花為代表品種的西洋花卉與以銀柳切花和菊花盆花為代表品種的本地花卉共同構(gòu)成了上海近代花卉發(fā)展史的主角,共同見證了上海開埠后的繁華與動(dòng)蕩。解放后的前30年,上海花卉業(yè)起伏不定,總體上是上海西洋花卉發(fā)展的低潮時(shí)期。改革開放后經(jīng)過近30年高速發(fā)展,花卉業(yè)已發(fā)展成為中國(guó)農(nóng)業(yè)領(lǐng)域的一個(gè)新興朝陽產(chǎn)業(yè),上海也不例外,并且不再有西洋花卉與本地花卉的明顯界限。以我國(guó)加入世貿(mào)組織為契機(jī),花卉貿(mào)易往來日趨頻繁,國(guó)內(nèi)花卉消費(fèi)總量不斷攀升,花卉產(chǎn)品專業(yè)化生產(chǎn)程度越來越高,但與此同時(shí),種種原因,以原上??h西洋花卉為代表的上?;ɑ軜I(yè)在國(guó)內(nèi)花卉研發(fā)與產(chǎn)銷的地位有所下降。本論文擬在限定的時(shí)間段、行政區(qū)劃、花卉品種范圍內(nèi)理清閔行區(qū)(原上海縣)花卉產(chǎn)業(yè)發(fā)展史,并嘗試?yán)硇钥偨Y(jié)其中發(fā)展規(guī)律,探究其發(fā)展起伏的內(nèi)外因子,以古鑒今,從歷史中看規(guī)律,并從中找到閔行區(qū)花卉業(yè)再振興的新方向,更好更穩(wěn)定地發(fā)展現(xiàn)代花卉業(yè)。
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上傳時(shí)間:2024-03-04
頁數(shù): 59
大?。?1.38(MB)
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簡(jiǎn)介:學(xué)號(hào)Q65373姓名差坦擅專業(yè)全些筐理導(dǎo)師悶熟左學(xué)院經(jīng)進(jìn)笪堡堂院2010年05月20日文獻(xiàn)類型學(xué)位論文學(xué)號(hào)065373論文標(biāo)題中美私人股權(quán)基金業(yè)發(fā)展史及政府投資的比較研究論文作者關(guān)旭楠指導(dǎo)教師闞凱力作者單位北京郵電大學(xué)經(jīng)濟(jì)管理學(xué)院答辯日期2010年6月21日保密級(jí)別無關(guān)鍵詞私人股權(quán)基金比較研究發(fā)展史政府投融資計(jì)劃評(píng)估模型政府定位經(jīng)濟(jì)學(xué)分析
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上傳時(shí)間:2024-03-05
頁數(shù): 81
大?。?5.88(MB)
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簡(jiǎn)介:六安市淠史杭斜拉橋施工監(jiān)控研究THERESEARCHOFCONSTRUCTIONCONTROLOFLIUANPISHIHANGCABLESTAYEDBRIDGE2011年4月獨(dú)創(chuàng)性聲明本人聲明所星交的學(xué)位論文是本人在導(dǎo)師指導(dǎo)下進(jìn)行的研究工作及取得的研究成果。據(jù)我所知,除了文中特別加以標(biāo)志和致謝的地方外,論文中不包含其他人已經(jīng)發(fā)表或撰寫過的研究成果,也不包含為獲得金膽王些叁堂或其他教育機(jī)構(gòu)的學(xué)位或證書而使用過的材料A與我一同工作的同志對(duì)本研究所做的任何貢獻(xiàn)均已在論文中作了明確的說明并表示謝意。學(xué)位論文作者簽字簽字日期.砌LJ年4月2害日學(xué)位論文版權(quán)使用授權(quán)書本學(xué)位論文作者完全了解金肥工些太堂有關(guān)保留、使用學(xué)位論文的規(guī)定,有權(quán)保留并向國(guó)家有關(guān)部門或機(jī)構(gòu)送交論文的復(fù)印件和磁盤,允許論文被查閱或借閱。本人授權(quán)金膽王些太堂可以將學(xué)位論文的全部或部分論文內(nèi)容編入有關(guān)數(shù)據(jù)庫進(jìn)行檢索,可以采用影印、縮印或掃描等復(fù)制手段保存、匯編學(xué)位論文。保密的學(xué)位論文在解密后適用本授權(quán)書靴敝者虢黷乃K簽字日期W11年律月刀日導(dǎo)師簽名/概簽字日期沙班Ⅸ夕月厶怕電話郵編GY多刁夕磁
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上傳時(shí)間:2024-03-05
頁數(shù): 68
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簡(jiǎn)介:天津大學(xué)碩士學(xué)位論文ES皮草公司歐洲北部區(qū)域投資戰(zhàn)略研究姓名鐘琪申請(qǐng)學(xué)位級(jí)別碩士專業(yè)工商管理指導(dǎo)教師汪波201112ABSTRACTAFTER30YEARSOFREFORM,CHINAHASDEVELOPEDRAPIDLY,PARTICULARLYIN2001AFTERCHINAJOINSTHEWORLDTRADEORGANIZATION,CHINA’SECONOMICINTEGRATIONINTOTHEGLOBALECONOMY,HASALREADYBEENUSEDAS”WORLDFACTORY”CHINAHASBECOMEANIMPORTANTLINKINTHEGLOBALECONOMYWITHTHERAPIDDEVELOPMENTOFCHINA’SECONOMYCONTINUESTO,MATURINGOFCHINESEENTERPRISESANDINTERNATIONALINVESTMENTENVIRONMENTCONTINUESTOIMPROVE,MOREANDMORECHINESEENTERPRISESTOGOABROAD,INVESTMENTINMULTINATIONALCOMPANIES,DIRECTLYFACINGMOREOPPORTUNITIES,MORERISKOFTHEGLOBALMARKETESFURCLOTHINGCOMPANYOBTAINAWIDERRANGEOFLIVINGSPACE,INORDERTOWINMORELUCRATIVEPROFITS,ALSOSETANEWIMAGEOFCHINESEENTERPRISESFORINTERNATIONAL,ESINTENDEDTOJOINTHERANKSOFOVERSEASDIRECTINVESTMENTOFTRANSNATIONALCORPORATIONSTHISARTICLEISINTENDEDTOIDENTIFYTHEESFURCLOTHINGCOMPANY’SOVERSEASINVESTMENTSTRATEGYRESEARCHINTWOPARTSAMONGTHEM,PARTONERESEARCHANDIDENTIFYESBASICINVESTMENTSTRATEGIESADDRESSESFURCLOTHINGCOMPANYMULTINATIONALCOMPANIESINOVERSEASOPERATIONSTOENABLECOMPANIESTOMAXIMIZETHEPROFITABILITYOFSUSTAINABLEISSUESDURINGANALYSIS,THEAUTHORBALANCETHEESOFDOMESTICMARKETANDFOREIGNMARKET,COVERINGBOTHBTOBDEALALSOINCLUDINGBTOCTRANSACTIONSESENVIRONMENTWITHINTHECOMPANYTHROUGHTHEEXTERNALENVIRONMENTANALYSISSWOT,4PSMARKETPOTENTIALANALYSES,SPECIFICINVESTMENTOBJECTIVESANDINVESTMENTPRINCIPLESINANOTHERPARTOFTHESTUDYISTHELOCATIONONINVESTMENTSTRATEGYTHEAUTHORTHROUGHTHEEUROPEREGIONINNORWAY,DENMARK,SWEDEN,GERMANY,F(xiàn)INLAND,ANDICELANDSIXINVESTMENTENVIRONMENTANALYSIS,F(xiàn)ILTERESBRANCHTHEMOSTAPPROPRIATELOCATIONBASEDONTHEFACTSANDDATA,BYAPPLYINGPESTANALYSISMETHOD,AUTHOREXTENDFROMPOLITICAL,ECONOMIC,CULTURE,ANDTECHNOLOGY,ANGLERESPECTIVELYASSESSMENTSIXCOUNTRYSPECIFICOFREALITY,ACCORDINGTOLOCALSUPPLYANDDEMANDANALYSISRESULTS,USINGCOMMERCIALENVIRONMENTRISKASSESSMENT/BERI,COMBININGWITHTHESTRATEGYANDPRINCIPALTHEAUTHORWILLEVENTUALLYSELECTEDOUTTHECOUNTRYFORESFURCLOTHINGCOMPANYESTABLISHEDBRANCHBYGOINGTHROUGHTHESTRENGTHANDPOTENTIALINVESTMENTSTRATEGYOFMARKETDEMANDBOTHATHOMEANDABROAD;ESSITESELECTIONPROCESSFOCUSESONTHECOMPANYBASEDONFACTSANDDATA,SVENDHOLLENSENBUSINESSENVIRONMENTRISKASSESSMENT/BERIESHASBEENAPPLIEDFORCOMPANYBRANCHESTABLISHEDINEUROPEKEYWORDSFUR,F(xiàn)OREIGNDIRECTINVESTMENT,LOCATIONSELECTING,STRATEGYIDENTIFICATION
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上傳時(shí)間:2024-03-04
頁數(shù): 60
大?。?5.3(MB)
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簡(jiǎn)介:95與C22舷里大學(xué),碩士學(xué)位論文專業(yè)學(xué)位’’’”1’’。_’_學(xué)校代碼10246學(xué)號(hào)043025020中遠(yuǎn)集運(yùn)歐洲航線物流戰(zhàn)略院專系管理學(xué)院業(yè)工商管理姓名胡華指導(dǎo)教師完成日期朱道立教握2006年4月三塑043025020胡華中遠(yuǎn)集運(yùn)歐洲航線物流戰(zhàn)略ABSTRACTASIAEUROPESERVICEISONEOFTHEMOSTIMPORTANTTRADELANEINCOSCONITISVERYURGENTTODEVELOPINTEGRATEDLOGISTICSSOLUTIONTOMAINTAINITSCOMPETITIVEEDGEATTHISTRADE1ANE,HENCETOREINFORCEITSTRADITIONALSTRENGTHINCONTAINERSHIPPING1INERBUSINESSTHEREAREMANYREASONSANDPRESSUREFORCEDCOSCONTODOSOFIRST,THESEVERECOMPETITIONINTHISPARTICULARTRADELANESECOND,THEGROWINGDEMANDFORINTEGRATEDLOGISTICSSOLUTIONBYCUSTOMER;THIRD。THECOMPETITIVEPARADIGMSHIFTACROSSTHETRAFFICROUTESBYRELOCATIONOFASIAEUROPETERMINALTOYANGSHANPORTINSHANGHAIFOURTH,ITSOWNMARKETINGDEVELOPMENTSTRATEGYDIRECTIONANDCAPACITYEXPANSIONINASIAEUROPETRADELANEONTHEOTHERSIDE,COSCONISWELLPOSITIONEDTODEVELOPLOGISTICSUNDERBOTHINTERNALANDEXTERNALENVIRONMENTALFACTORSCOSCONHASFAVORABLELOGISTICSINFRASTRUCTUREINCHINAITHASALREADYESTABLISHEDITSSCALEOFECONOMY,ESPECIALLYGAINEDCOMPETITIVEADVANTAGEININTERMODALSERVICEITALSOACQUIREDITSSTRENGTHINFEEDERSERVICE,CONTAINERYARD,WAREHOUSINGAHEADOFMAINCOMPETITORSINEUROPE,COSCONACCUMULATEDSOMEGOODEXPERIENCEBYOFFERINGINTERMODAL,F(xiàn)EEDERSERVICE,ANDINTEGRATEDLOGISTICSSERVICEBYOFFERINGCOMPREHENSIVE,DIVERSIFIEDANDDIFFERENTLOGISTICSSERVICE,COSCONENHANCEDITSCOMPETITIVEADVANTAGE,BUILTMOREPROFITMAKINGWEAPONS,THEREFORE,SIGNIFICANTLYREDUCEITSRISKOFRELYINGONSINGLESHIPPINGSERVICEKEYWORDASIAEUROPETRADELANE,COMPETITION,CHANGEOFENVIRONMENT,CLIENT’SDEMAND,LOGISTICSSTRATEGY2
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上傳時(shí)間:2024-03-04
頁數(shù): 58
大小: 1.95(MB)
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簡(jiǎn)介:分類號(hào)UDC密級(jí)編號(hào)十南大學(xué)CENTRALSOUTHUNⅣERSITY碩士學(xué)位論文論文題目辰州礦業(yè)公司歐洲市場(chǎng)學(xué)科、專業(yè)研究生姓名導(dǎo)師姓名及專LK技術(shù)職務(wù)銻品出口策略研究工商管理李克龍鄭傳均副教授2012年11月碩士學(xué)位論文摘要摘要進(jìn)入二十一世紀(jì)以來,隨著我國(guó)國(guó)民經(jīng)濟(jì)的高速發(fā)展,我國(guó)銻商品行業(yè)保持了多年高速增長(zhǎng),并隨著我國(guó)加入WTO,近年來,銻品行業(yè)的出口也形勢(shì)喜人。怎樣構(gòu)建銻商品營(yíng)銷策略,使辰州礦業(yè)公司銻商品在市場(chǎng)經(jīng)濟(jì)下,獲得長(zhǎng)遠(yuǎn)發(fā)展、贏得長(zhǎng)久的繁榮,成為了新的主題?;阡R商品銷售管理體制和國(guó)家對(duì)銻行業(yè)出口配額的特殊行業(yè)背景,論文首先描述公司的經(jīng)營(yíng)現(xiàn)狀,接著運(yùn)用PEST和SWOT方法對(duì)辰州礦業(yè)銻商品歐洲市場(chǎng)的宏微觀營(yíng)銷環(huán)境進(jìn)行了詳細(xì)的歸納分析。基于此,確定了營(yíng)銷總體思路和目標(biāo)體系,通過對(duì)歐洲市場(chǎng)進(jìn)一步細(xì)分,確定目標(biāo)市場(chǎng)并精準(zhǔn)定位。隨后,主要從產(chǎn)品品牌策略、渠道策略和服務(wù)策略等三個(gè)方面制定了公司銻商品出口歐洲市場(chǎng)的營(yíng)銷策略。本文運(yùn)用市場(chǎng)營(yíng)銷策略的相關(guān)理論,從政策環(huán)境、競(jìng)爭(zhēng)策略,投資前景,市場(chǎng)容量等方面,并側(cè)重于辰州礦業(yè)銻商品出口歐洲市場(chǎng)形勢(shì)進(jìn)行全面的分析。系統(tǒng)研究了辰州礦業(yè)公司營(yíng)銷策略的制定及實(shí)施過程,對(duì)提升辰州礦業(yè)公司的市場(chǎng)競(jìng)爭(zhēng)力、掌控歐洲銻商品市場(chǎng)客戶和整個(gè)國(guó)際銻商品市場(chǎng)具有一定的實(shí)際價(jià)值。關(guān)鍵詞辰州礦業(yè)公司,銻商品,歐洲市場(chǎng),品牌策略,渠道策略
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頁數(shù): 53
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