簡介：字數(shù)英文字數(shù)英文48314831單詞，單詞，2622026220字符；中文字符；中文82468246漢字漢字出處出處WATSONWATSONH,H,RODRIGUESRODRIGUESRRBRINGINGBRINGINGPRIVACYPRIVACYINTOINTOTHETHEFOLDFOLDCONSIDERATIONSCONSIDERATIONSFORFORTHETHEUSEUSEOFOFSOCIALSOCIALMEDIAMEDIAININCRISISCRISISMANAGEMENTJMANAGEMENTJJOURNALJOURNALOFOFCONTINGENCIESCONTINGENCIESANDANDCRISISCRISISMANAGEMENT,MANAGEMENT,2018,2018,26126189988998外文文獻外文文獻BRINGINGPRIVACYINTOTHEFOLDCONSIDERATIONSFORTHEUSEOFSOCIALMEDIAINCRISISMANAGEMENTABSTRACTTHISARTICLEPRESENTSFINDINGSFROMAEUROPEANPROJECTONTHECONTRIBUTIONOFSOCIALMEDIAINCRISISMANAGEMENTCOSMICWHILELIMITED,THEFINDINGSAREBASEDONDESK‐BASEDRESEARCHANDASTAKEHOLDERWORKSHOPTHEAUTHORSFINDTHEREAREANUMBEROFINHERENTPRIVACY‐RELATEDCHALLENGESTOBECONSIDERED,IFTHOSEINVOLVEDINCRISISMANAGEMENTACTIVITIESARETOOPTIMALLYUSESOCIALMEDIATHEYANALYSESOMEAPPLICABLECHALLENGESSUCHASSURVEILLANCE,UNRESTRICTEDCOLLECTIONANDPROCESSINGOFPERSONALANDSENSITIVEPERSONALINFORMATION,ANDKEYEUROPEANLEGALPROVISIONSTHATAPPLY,INCLUDINGTHEGENERALDATAPROTECTIONREGULATIONINCONCLUSION,THEAUTHORSARGUETHATIFNOTAPPROPRIATELYADDRESSED,THESECHALLENGESMAYRESULTNOTONLYINHARMSTOINDIVIDUALSANDSOCIETY,BUTALSOINALOSSOFINSTITUTIONALREPUTATIONANDTRUST1INTRODUCTIONTHEUSEOFSOCIALMEDIAINCRISISMANAGEMENTISCURRENTLYENJOYINGPOSITIVEATTENTIONFROMTHEACTORSINVOLVEDINUTILIZINGSOCIALMEDIADURINGTHERESPONSESTAGEOFACRISISEG,PUBLICAUTHORITIES,EMERGENCYMANAGERSANDHUMANITARIANORGANIZATIONS,ASWELLASBYMEMBERSOFTHEPUBLICWHO,INSOMECOUNTRIES,AREALSO2METHODOLOGYTHISARTICLEISBASEDONRESEARCHCONDUCTEDFORTHEEU‐FUNDEDCOSMICCONTRIBUTIONOFSOCIALMEDIAINCRISISMANAGEMENTPROJECTTHATENDEDINMARCH2015FORCOSMIC,ENGAGINGWITHDISCUSSIONSCONCERNINGTHEETHICALANDPRIVACYCONSIDERATIONSOFTHEUSEOFSOCIALMEDIAINCRISISMANAGEMENTWASESSENTIALINENSURINGTHEPROJECTPROMOTEDTRANSPARENTANDETHICALPRACTICESINFUTURECRISISMANAGEMENTACTIVITIESWITHINTHEPROJECT,THEFOCUSONPRIVACYANDETHICALCONSIDERATIONSEMPLOYEDDESK‐BASEDRESEARCHANDAVALIDATIONWORKSHOPTOIDENTIFYPRIVACYCHALLENGESRELATEDTOTHEUSEOFSOCIALMEDIAINCRISISMANAGEMENTDURINGTHEDESK‐BASEDRESEARCH,THEAUTHORSANALYSEDCONTENTRELATINGTOSOCIALMEDIAANDPRIVACYFROMPEER‐REVIEWEDJOURNALARTICLES,REPORTS,EVENTREPORTSANDRELEVANTLEGISLATIONTHESELECTIONOFARTICLESWASBASEDONASYSTEMATICONLINESEARCHUSINGRELATEDKEYWORDSINTHEPERIODMAY2013TOOCTOBER2014KEYWORDSINCLUDEDTHEFOLLOWING‘PRIVACYISSUESANDSOCIALMEDIA’,‘PRIVACYSOCIALMEDIACHALLENGES’,‘PRIVACY,SOCIALMEDIAANDDISASTERS’,‘SOCIALMEDIAANDLEGALCHALLENGESINDISASTERS’,‘SOCIALMEDIA,PRIVACYHARMS’AND‘LEGALGUIDANCESOCIALMEDIA’THEARTICLES’ABSTRACTAND/OREXECUTIVESUMMARYWASEXAMINEDFORRELEVANCE–ANYARTICLESTHATWEREDEEMEDIRRELEVANTWEREREMOVEDFROMTHEREVIEWLASTLY,ARTICLESWEREANALYSEDANDSUBSEQUENTMATERIALWASIDENTIFIEDTOBEINCLUDEDINTHEREVIEWTHEMATERIALWASUSEDTOCOMPLETEAREPORTDETAILINGTHEVARIOUSISSUESIDENTIFIEDINTHEREVIEWRELATINGTOPRIVACYANDTHEUSEOFSOCIALMEDIAINCRISESTHEREPORTWASINTERNALLYREVIEWEDBYOTHERPROJECTCONSORTIUMMEMBERSINADDITION,THEPRELIMINARYFINDINGSWEREDISCUSSEDWITHEMERGENCYMANAGERSANDOTHERRESEARCHERSINTHEFIELDOFCRISISMANAGEMENTDURINGAVALIDATIONWORKSHOPWHICHWASHELDINGOTHENBURG,SWEDEN,ON21MAY2014THEWORKSHOPINCLUDEDSEVERALPRESENTATIONSONCOSMICFINDINGS,INCLUDINGASHORTPRESENTATIONONPRIVACYANDETHICALIMPLICATIONSHIGHLIGHTEDINTHEREPORT,FOLLOWEDBYAQUESTIONSANDANSWERSSESSION–ALLOWINGFORDISCUSSIONTHEWORKSHOPHAD32PARTICIPANTSRECRUITEDVIATHEPROJECTWEBSITE,SOCIALMEDIAANDDISSEMINATIONAVENUESVIATHEWORKSHOPORGANIZERNINEREPRESENTATIVES

簡介：字數(shù)英文字數(shù)英文48314831單詞，單詞，2622026220字符；中文字符；中文82468246漢字漢字出處出處WATSONWATSONH,H,RODRIGUESRODRIGUESRRBRINGINGBRINGINGPRIVACYPRIVACYINTOINTOTHETHEFOLDFOLDCONSIDERATIONSCONSIDERATIONSFORFORTHETHEUSEUSEOFOFSOCIALSOCIALMEDIAMEDIAININCRISISCRISISMANAGEMENTJMANAGEMENTJJOURNALJOURNALOFOFCONTINGENCIESCONTINGENCIESANDANDCRISISCRISISMANAGEMENT,MANAGEMENT,2018,2018,26126189988998外文文獻外文文獻BRINGINGPRIVACYINTOTHEFOLDCONSIDERATIONSFORTHEUSEOFSOCIALMEDIAINCRISISMANAGEMENTABSTRACTTHISARTICLEPRESENTSFINDINGSFROMAEUROPEANPROJECTONTHECONTRIBUTIONOFSOCIALMEDIAINCRISISMANAGEMENTCOSMICWHILELIMITED,THEFINDINGSAREBASEDONDESK‐BASEDRESEARCHANDASTAKEHOLDERWORKSHOPTHEAUTHORSFINDTHEREAREANUMBEROFINHERENTPRIVACY‐RELATEDCHALLENGESTOBECONSIDERED,IFTHOSEINVOLVEDINCRISISMANAGEMENTACTIVITIESARETOOPTIMALLYUSESOCIALMEDIATHEYANALYSESOMEAPPLICABLECHALLENGESSUCHASSURVEILLANCE,UNRESTRICTEDCOLLECTIONANDPROCESSINGOFPERSONALANDSENSITIVEPERSONALINFORMATION,ANDKEYEUROPEANLEGALPROVISIONSTHATAPPLY,INCLUDINGTHEGENERALDATAPROTECTIONREGULATIONINCONCLUSION,THEAUTHORSARGUETHATIFNOTAPPROPRIATELYADDRESSED,THESECHALLENGESMAYRESULTNOTONLYINHARMSTOINDIVIDUALSANDSOCIETY,BUTALSOINALOSSOFINSTITUTIONALREPUTATIONANDTRUST1INTRODUCTIONTHEUSEOFSOCIALMEDIAINCRISISMANAGEMENTISCURRENTLYENJOYINGPOSITIVEATTENTIONFROMTHEACTORSINVOLVEDINUTILIZINGSOCIALMEDIADURINGTHERESPONSESTAGEOFACRISISEG,PUBLICAUTHORITIES,EMERGENCYMANAGERSANDHUMANITARIANORGANIZATIONS,ASWELLASBYMEMBERSOFTHEPUBLICWHO,INSOMECOUNTRIES,AREALSO2METHODOLOGYTHISARTICLEISBASEDONRESEARCHCONDUCTEDFORTHEEU‐FUNDEDCOSMICCONTRIBUTIONOFSOCIALMEDIAINCRISISMANAGEMENTPROJECTTHATENDEDINMARCH2015FORCOSMIC,ENGAGINGWITHDISCUSSIONSCONCERNINGTHEETHICALANDPRIVACYCONSIDERATIONSOFTHEUSEOFSOCIALMEDIAINCRISISMANAGEMENTWASESSENTIALINENSURINGTHEPROJECTPROMOTEDTRANSPARENTANDETHICALPRACTICESINFUTURECRISISMANAGEMENTACTIVITIESWITHINTHEPROJECT,THEFOCUSONPRIVACYANDETHICALCONSIDERATIONSEMPLOYEDDESK‐BASEDRESEARCHANDAVALIDATIONWORKSHOPTOIDENTIFYPRIVACYCHALLENGESRELATEDTOTHEUSEOFSOCIALMEDIAINCRISISMANAGEMENTDURINGTHEDESK‐BASEDRESEARCH,THEAUTHORSANALYSEDCONTENTRELATINGTOSOCIALMEDIAANDPRIVACYFROMPEER‐REVIEWEDJOURNALARTICLES,REPORTS,EVENTREPORTSANDRELEVANTLEGISLATIONTHESELECTIONOFARTICLESWASBASEDONASYSTEMATICONLINESEARCHUSINGRELATEDKEYWORDSINTHEPERIODMAY2013TOOCTOBER2014KEYWORDSINCLUDEDTHEFOLLOWING‘PRIVACYISSUESANDSOCIALMEDIA’,‘PRIVACYSOCIALMEDIACHALLENGES’,‘PRIVACY,SOCIALMEDIAANDDISASTERS’,‘SOCIALMEDIAANDLEGALCHALLENGESINDISASTERS’,‘SOCIALMEDIA,PRIVACYHARMS’AND‘LEGALGUIDANCESOCIALMEDIA’THEARTICLES’ABSTRACTAND/OREXECUTIVESUMMARYWASEXAMINEDFORRELEVANCE–ANYARTICLESTHATWEREDEEMEDIRRELEVANTWEREREMOVEDFROMTHEREVIEWLASTLY,ARTICLESWEREANALYSEDANDSUBSEQUENTMATERIALWASIDENTIFIEDTOBEINCLUDEDINTHEREVIEWTHEMATERIALWASUSEDTOCOMPLETEAREPORTDETAILINGTHEVARIOUSISSUESIDENTIFIEDINTHEREVIEWRELATINGTOPRIVACYANDTHEUSEOFSOCIALMEDIAINCRISESTHEREPORTWASINTERNALLYREVIEWEDBYOTHERPROJECTCONSORTIUMMEMBERSINADDITION,THEPRELIMINARYFINDINGSWEREDISCUSSEDWITHEMERGENCYMANAGERSANDOTHERRESEARCHERSINTHEFIELDOFCRISISMANAGEMENTDURINGAVALIDATIONWORKSHOPWHICHWASHELDINGOTHENBURG,SWEDEN,ON21MAY2014THEWORKSHOPINCLUDEDSEVERALPRESENTATIONSONCOSMICFINDINGS,INCLUDINGASHORTPRESENTATIONONPRIVACYANDETHICALIMPLICATIONSHIGHLIGHTEDINTHEREPORT,FOLLOWEDBYAQUESTIONSANDANSWERSSESSION–ALLOWINGFORDISCUSSIONTHEWORKSHOPHAD32PARTICIPANTSRECRUITEDVIATHEPROJECTWEBSITE,SOCIALMEDIAANDDISSEMINATIONAVENUESVIATHEWORKSHOPORGANIZERNINEREPRESENTATIVES

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簡介：PROCEDIASOCIALANDBEHAVIORALSCIENCES235201670–75AVAILABLEONLINEATWWWSCIENCEDIRECTCOM18770428?2016THEAUTHORSPUBLISHEDBYELSEVIERLTDTHISISANOPENACCESSARTICLEUNDERTHECCBYNCNDLICENSEHTTP//CREATIVECOMMONSORG/LICENSES/BYNCND/40/PEERREVIEWUNDERRESPONSIBILITYOFTHEORGANIZINGCOMMITTEEOFISMC2016DOI101016/JSBSPRO201611026SCIENCEDIRECT12THINTERNATIONALSTRATEGICMANAGEMENTCONFERENCE,ISMC2016,2830OCTOBER2016,ANTALYA,TURKEYEVALUATIONOFCORPORATESOCIALRESPONSIBILITYANDSOCIALMEDIAASKEYSOURCEOFSTRATEGICCOMMUNICATIONBAHADIRB?R?MAG?RDESVOCATIONALSCHOOL,CELALBAYARUNIVERSITY,G?RDES,MANISA,TURKEYABSTRACTGIVENTHATTHESUCCESSOFANYCORPORATIONDEPENDSONIMPROVINGPOSITIVERELATIONSHIPSWITHCUSTOMERS,CORPORATIONSNEEDTOHAVESTRATEGICMINDSETLEADINGTOLONGTERMENGAGEMENTWHENCUSTOMERSAREATTHECENTEROFCORPORATIONSTRATEGIES,ITISLIKELYTOGAINACCEPTANCEBYCUSTOMERSWITHTHEHELPOFSOMECOMMUNICATIONORIENTEDACTIVITIESTHISCONCEPTUALSTUDYSEARCHESFORHOWCORPORATIONSOCIALRESPONSIBILITYANDSOCIALMEDIAUSAGECOULDBECOMESIGNIFICANTCOMPONENTSCONSIDERINGSTRATEGICCOMMUNICATIONMANAGEMENTBYINDEPTHLITERATUREREVIEWACCORDINGLY,INTHEPROPOSEDMODEL,MAJORCONSTRUCTSOFSTRATEGICCOMMUNICATIONMANAGEMENTWEREINVESTIGATEDANDTHESECONSTRUCTSARELINKEDTOTHESTRATEGICCOMMUNICATIONMANAGEMENTASTHEANTECEDENTSOFSTRATEGICCOMMUNICATIONMANAGEMENT,CORPORATIONSOCIALRESPONSIBILITYANDSOCIALMEDIAUSAGEARECONSIDEREDCORPORATIONSOCIALRESPONSIBILITYINDICATORSARECONSIDEREDASENVIRONMENTALRESPONSIBILITY,EMPLOYEETALENTDEVELOPMENTPROGRAM,STAKEHOLDERDIALOGUEPROCESSANDSOCIALLYRESPONSIBLESUPPLYCHAINMANAGEMENTSOCIALMEDIAUSAGEINDICATORSARECONSIDEREDASPROVIDINGONLINECOMMUNITIES,TIMELYUPDATES,PERSONALIZEDCOMMUNICATIONANDTRACKINGLARGESCALEOFDATA?2016THEAUTHORSPUBLISHEDBYELSEVIERLTDPEERREVIEWUNDERRESPONSIBILITYOFTHEINTERNATIONALSTRATEGICMANAGEMENTCONFERENCEKEYWORDSCORPORATESOCIALRESPONSIBILITY,SOCIALMEDIA,STRATEGICCOMMUNICATIONCORRESPONDINGAUTHORTEL905303727313EMAILADDRESSBAHADIRBIRIMCBUEDUTR?2016THEAUTHORSPUBLISHEDBYELSEVIERLTDTHISISANOPENACCESSARTICLEUNDERTHECCBYNCNDLICENSEHTTP//CREATIVECOMMONSORG/LICENSES/BYNCND/40/PEERREVIEWUNDERRESPONSIBILITYOFTHEORGANIZINGCOMMITTEEOFISMC201672BAHADIRBIRIM/PROCEDIASOCIALANDBEHAVIORALSCIENCES235201670–75STRATEGICTOOLLEADINGTOCONSUMERACCEPTANCELITERALLY,THEKEYFACTORFORTHESECORPORATIONSISTOESTABLISHCORPORATECULTUREASSOCIATEDWITHCONTRIBUTINGTOENVIRONMENTALRESPONSIBILITYINASUSTAINABLEWAYPETERSENANDVREDENBURG2009TRIEDTOUNDERSTANDHOWSOCIALLYRESPONSIBLEWAYOFTHINKINGMAYALTERINVESTMENTDECISIONSFORTHATREASON,INSTITUTIONALINVESTMENTORGANIZATIONSWHICHDESCRIBEDTHEMSELVESASSOCIALLYRESPONSIBLEWERECHOSENACCORDINGTOTHEIRPORTIONOFSHARESOFTHEENERGYCOMPANIESTOTALNUMBER18RESPONDENTSWHOWEREREPRESENTATIVESOFTHEEACHCOMPANYTOOKPARTINTHEINTERVIEWANDTHENALLTHECOMMENTSWERECATEGORIZEDTHERESULTSHAVESHOWNTHATCORPORATESOCIALRESPONSIBILITYWASASIGNIFICANTVARIABLEINDECISIONMAKINGPROCESSINCASEANACTIVITYHADRISKYASPECTSINORDERTOREDUCEPOTENTIALRISKSINVOLVINGTARGETMARKET,CORPORATESOCIALRESPONSIBILITYMIGHTBESEENASASTRATEGICCOMMUNICATIONTOOLBASEDONPERSUASIONFIG1AMODELOFSTRATEGICCOMMUNICATIONMANAGEMENTCORPORATESOCIALRESPONSIBILITYMIGHTALSOBEREGARDEDASAKEYINSTRUMENTTHATPAVESTHEWAYFORHAVINGMOREHARDWORKINGANDLOYALEMPLOYEESFORBUSINESSESFROMTHISPERSPECTIVE,VITALIANO2010EXAMINEDTHEEFFECTOFCORPORATESOCIALRESPONSIBILITYONDECREASINGTURNOVERRATESASAPARTOFSTRATEGICMANAGEMENTBASEDONEMPLOYEECOMMUNICATIONDATASETCONSISTEDOF84COMPANIESFROMFORTUNEMAGAZINE’STOP100LISTANDEACHCOMPANYEMPLOYEDMINIMUM1,000EMPLOYEESAFTERCONDUCTINGEMPLOYEESURVEYRANDOMLY,FINDINGSINDICATEDTHATTHEREWASARELATIONSHIPBETWEENCORPORATESOCIALRESPONSIBILITYANDPROFITMAXIMIZATIONBECAUSEWHENAFIRMBUILDSSOCIALLYRESPONSIBLEPOLICIES,ITWOULDBEEASIERFORFIRMTODECREASETURNOVERRATETHATCOSTS3,723USDOLLARSANNUALLYACCORDINGLY,CORPORATESOCIALRESPONSIBILITYLETSBUSINESSESTODECREASELABORTURNOVER,RETAINBETTEREMPLOYEESINLONGTERMANDINCREASEPROFITABILITYASRESULTSOFSTRATEGICCOMMUNICATIONMANAGEMENTPRINCIPLESHOEJMOSE,BRAMMERANDMILLINGTON2013EXAMINEDSOCIALRESPONSIBILITYINCOMPLIANCEWITHSUPPLYCHAINMANAGEMENTBYEVALUATINGASAMPLEOF178CORPORATIONSTHEIRSTUDYVALIDATEDTHERELATIONSHIPBETWEENSOCIALRESPONSIBILITYANDCORPORATESTRATEGYSPECIFICALLY,THERESULTSINDICATEDTHATSOCIALLYRESPONSIBLESUPPLYCHAINMANAGEMENTCANBEMEANINGFULINBUSINESSTOCONSUMERSSECTORCONVERSELY,BUSINESSTOBUSINESSSECTORANDLOWCOSTPRODUCERSDISREGARDTHENOTIONOFSOCIALLYRESPONSIBLESUPPLYCHAINMANAGEMENTRESULTSALSOSUGGESTEDTHATCORPORATIONSWHICHADOPTDIFFERENTIATIONSTRATEGIESAREMOREINTERESTEDINSOCIALLYRESPONSIBLESUPPLYCHAINMANAGEMENT

簡介：INTERNATIONALMANAGEMENTREVIEWVOL11NO2201598UNDERSTANDINGTHEEFFECTSOFSOCIALMEDIAANDMOBILEUSAGEONECOMMERCEANEXPLORATORYSTUDYINSAUDIARABIAEYADMAKKIANDLINCHINGCHANGDEPARTMENTOFELECTRICALENGINEERINGANDCOMPUTERSCIENCE,SCHOOLOFENGINEERING,THECATHOLICUNIVERSITYOFAMERICA,WASHINGTON,DC,UNITEDSTATES10MAKKICARDINALMAILCUAEDUANDCHANGLCUAEDUABSTRACTTHESOCIALMEDIAANDMOBILEUSAGEINARABWORLDISEXHIBITINGSUBSTANTIALGROWTHTHROUGHOUTTHEPASTFEWYEARS,ESPECIALLYINSAUDIARABIATHEECONOMYOFSAUDIARABIAISALSOGROWINGFASTASWELLASINTERNETUSAGEANDSOCIALMEDIAPENETRATIONHOWEVER,THEGROWTHOFECOMMERCEINTHECOUNTRYISNOTCONSISTENTWITHTHEGROWTHOFTHEFORGOINGFACTORSORWITHTHENEIGHBORINGCOUNTRIESTHEPROGRESSOFECOMMERCEINSAUDIARABIAWASFORMERLYSTUDIEDBYINVESTIGATINGVARIOUSOBSTRUCTIONSANDMOTIVATIONSOFECOMMERCETHISPAPERISCONDUCTEDTOEXPLORETHEEFFECTSOFSOCIALMEDIAANDMOBILEUSAGEONECOMMERCEBYSTUDYINGCONSUMERBEHAVIORSANDECOMMERCEWEBSITESINTHECOUNTRYACOMPREHENSIVEONLINESURVEYWASCREATEDTOCOLLECTOVER1,000VALIDRESPONSESFROMSAUDIINDIVIDUALSADYNAMICWEBSITEWASALSOCREATEDTOCOLLECTDATAFROMMORETHAN160ECOMMERCESITESINSAUDIARABIAINTHISPAPER,WEEXAMINETHEEFFECTSOFSOCIALMEDIAANDMOBILEUSAGERESULTEDFROMOURDATAANALYSISWEFOUNDTHATSOCIALMEDIAANDMOBILEUSAGEPLAYSIGNIFICANTROLESONECOMMERCEINSAUDIARABIATHEFINDINGSPROVIDENEWGUIDANCETOTHEONLINERETAILERSTOBETTERUTILIZETHESOCIALMEDIAANDMOBILEMARKETINGTOENHANCETHEIRBUSINESSKEYWORDSECOMMERCE,SOCIALMEDIA,MOBILE,MCOMMERCE,SAUDIARABIAINTRODUCTIONECOMMERCEADOPTIONANDIMPLEMENTATIONINDEVELOPEDANDDEVELOPINGCOUNTRIESHAVEBEENCAREFULLYSTUDIEDWITHFOCUSESONCONSUMERBEHAVIORAND/ORBUSINESSISSUESHOWEVER,LITTLEISKNOWNABOUTTHEEVOLUTIONOFECOMMERCEINSAUDIARABIAABED,DWIVEDI,ALMOUSA,2013KHAN,2014HAVEREPORTEDFACTORSTHATMOTIVATEORINHABITTHEEVOLUTIONOFECOMMERCEINSAUDIARABIAFOCUSINGONEITHERBUSINESSESORCONSUMERSTHISPAPERWILLREVIEWANDEXAMINETHEEFFECTOFSOCIALMEDIAANDMOBILEUSAGEONECOMMERCEINSAUDIARABIAECOMMERCEISVITALFORMANYBUSINESSESTOREMAININCOMPETITIVEMARKETSITISALSOANIMPORTANTECONOMICGROWTHFACTORABEDETAL,2015CHENG,2015ECOMMERCEPURCHASEGROWTHINTHEMIDDLEEASTANDNORTHAFRICAMENAIS45IN2014ACCORDINGTOTHEPAYFORT’SREPORTALKHALIDI,2015ANDTHEGROWTHISESTIMATEDTOREACHABOUT52IN2020ALKHALIDI,ABDALLA,SOUDODI,ALGHAMDI,DREW,ALGHAMDI,NGUYEN,NGUYEN,ALMOUSA,2013TELECOMMUNICATIONSPREDICTIONS2014MIDDLEEAST,2014ARECENTREPORTINDICATEDTHATINTERNETGROWTHINTHEARABWORLDHAVEINCREASEDSIGNIFICANTLYINTHEPASTDECADETO400KHALIDI,SOUDODI,SYED,ALHUDHAIFMALSHEHRI,ALDABBAS,SAWLE,BRDESEEETAL,2012SAITETAL,2004FOREXAMPLES,ALHUDAIFMALSHEHRIETAL,2012KHAN,2014ABEDETALSTUDIEDRESEARCHEFFORTSRELATEDTOECOMMERCEANDSOCIALMEDIAINSAUDIARABIAABEDETAL,2015ANINTERESTINGREPORTBYDEKERROSBOUDKOVORLOFFDISCUSSEDDIFFERENTFACTORSRELATEDTOBUSINESS,CONSUMERS,GOVERNMENTANDBANKSDEKERROSBOUDKOVORLOFF,201295OFSAUDIRESIDENTSOWNMOBILESINARATEOF18,MEANINGFOREVERY10INDIVIDUALSTHEREARE18MOBILESALSENAIDYALGHAMDI,NGUYEN,ETAL,2012THEOBJECTIVEOFTHESTUDYTHEOBJECTIVEOFTHISPAPERISTOANSWERTHEFOLLOWINGQUESTIONSINORDERTODETERMINETHEEFFECTSOFSOCIALMEDIAANDMOBILEUSAGEONECOMMERCEINSAUDIARABIAANDTOWHATEXTENTDOSOCIALMEDIAANDMOBILEUSAGEPLAYAROLEONECOMMERCEINSAUDIARABIAANDINWHATASPECTSDOESSOCIALMEDIACOMMUNICATIONAFFECTONLINEPURCHASEDECISIONMAKINGANDBYWHICHGENDERSAREECOMMERCESITESINSAUDIARABIANOWADAYSUTILIZINGSOCIALMEDIAANDMOBILEMARKETINGMETHODOLOGYDATACOLLECTIONMETHODSQUALITATIVEAPPROACHESWEREUSEDINTHISSTUDYAIMINGTOGATHERANINDEPTHUNDERSTANDINGOFTHEMOTIVATORSANDINHIBITORSOFECOMMERCEINSAUDIARABIATOACCOMPLISHTHEGOAL,WEHAVEDEVELOPEDANEXTENSIVEONLINESURVEYTOCOLLECTDATAFROMSAUDIINDIVIDUALSANDCREATEDAWEBSITETOCOLLECTDATAFROMSAUDIECOMMERCESITESORESTORESGIVENTHEPOPULARITYOFSOCIALMEDIAINTHECOUNTRY,THESURVEYWASDISTRIBUTEDTOLOCALSAUDIARABIANSUSINGVARIOUSSOCIALMEDIACHANNELSFORTHEPURPOSEOFTHISPAPERWEWILLFOCUSONSOCIALMEDIAANDMOBILEUSAGERESULTS

簡介：1中文中文7500字，字，4400英文單詞，英文單詞，23萬英文字符萬英文字符文獻出處文獻出處MAKKIE,CHANGLCUNDERSTANDINGTHEEFFECTSOFSOCIALMEDIAANDMOBILEUSAGEONECOMMERCEANEXPLORATORYSTUDYINSAUDIARABIAJINTERNATIONALMANAGEMENTREVIEW,2015,113435449社交媒體和移動媒介電子商務的影響沙特阿拉伯的探索性研究社交媒體和移動媒介電子商務的影響沙特阿拉伯的探索性研究艾瑪?shù)埋R基和林慶昌美國華盛頓特區(qū)美國天主教大學工程學院電氣工程與計算機科學系摘要阿拉伯世界的社交媒體和移動媒介在過去幾年表現(xiàn)出了顯著的增長，特別是在沙特阿拉伯。沙特阿拉伯的經(jīng)濟也在快速增長，互聯(lián)網(wǎng)使用和社交媒體普及。但是，電子商務在國內(nèi)的增長與前進因素的增長和鄰國的增長并不一致。以前通過調(diào)查電子商務的各種障礙和動機來研究沙特阿拉伯電子商務的進展。本文旨在通過研究國內(nèi)消費者行為和電子商務網(wǎng)站，探討社交媒體和移動用戶對電子商務的影響。全面的在線調(diào)查是為了收集來自沙特人的1,000多個有效回應。還創(chuàng)建了一個動態(tài)網(wǎng)站來收集來自沙特阿拉伯160多個電子商務網(wǎng)站的數(shù)據(jù)。在本文中，我們從數(shù)據(jù)分析中檢驗社交媒體和移動用戶的影響。我們發(fā)現(xiàn)，社交媒體和手機使用在沙特阿拉伯的電子商務中發(fā)揮著重要作用。這些發(fā)現(xiàn)為網(wǎng)絡零售商提供了新的指導，以更好地利用社交媒體和移動營銷來增強業(yè)務。關鍵詞電子商務，社交媒體，手機，移動電子商務，沙特阿拉伯引言發(fā)達國家和發(fā)展中國家的電子商務采用和實施已經(jīng)被仔細研究，重點是消費者行為和/或商業(yè)問題。然而，關于沙特阿拉伯電子商務的演變（ABED，DWIVEDI，＆WILLIAMS，2015）并不了解甚少。最近的研究報告（ALGHAMDI，NGUYEN，＆JONES，2013ALMOUSA，2013KHAN，2014）報道了以企業(yè)或消費者為焦點的沙特阿拉伯電子商務發(fā)展的因素。本文將回顧和研究沙特阿拉伯社會媒體和移動用戶對電子商務的影響。電子商務對于許多企業(yè)保持競爭激烈的市場至關重要它也是一個重要的經(jīng)濟增長因素（ABEDETAL。，2015CHENG，2015）。根據(jù)PAYFORT的報告（ALKHALIDI，2015年），中東和北非（MENA）的電子商務購買增長在2014年為45％，2020年的增長估計達到約52％（ALKHALIDI，ABDALLA，SOUDODI，＆SYED，2015）。2014年中東和北非市場的總體市值約為70億美元。阿拉伯聯(lián)合酋長國（UAE）的市值約為23億美元（占中東和北非價值的328％），沙特阿拉伯的價值約為15億美元（17％）。中東和北非2020年的市場價值增長將為134億美元，阿聯(lián)酋為44億美元（同比增長328％），沙特阿拉伯為29億美元（較高32011ALMOUSA，2013KHAN，2014SAIT，ALTAWIL和HUSSAIN，2004）。一些研究集中在大型地區(qū)（ALADWANI，2003年巴士，2014年GHANEM，AOUN，BAREL，MOAYEDPOUR和ALANBARI，2013KASSIM＆ABDULLAH，2010年KHALIDI等，2014年“MENAB2C電子商務報告2014，“2014年，中東和非洲電信洞察2014年1月，2014年，2014年中東電訊預測”，一些重點關注沙特阿拉伯等具體國家（ABED等，2015AHMAD＆AGRAWAL，2012ALGHAMDI，DREW，ETAL。，2012ALHUDHAIF＆ALKUBEYYER，2011ALMOSA，2011ALMOUSA，2013HALSHEHRI＆MEZIANE，2015BRDESEE，CORBITT，＆PITTAYACHAWAN，2012KHAN，2014MAKKI＆CHANG，2014SAIT等人，2004）。已經(jīng)報道了沙特阿拉伯的電子商務采用因素，實施背景和互聯(lián)網(wǎng)用戶的人口統(tǒng)計（AHMAD＆AGRAWAL，2012BRDESEEETAL。，2012KHAN，2014）。移動和社交媒體對電子商務的影響也一直在研究（GUZZO，F(xiàn)ERRI，＆GRIFONI，2014MATA＆QUESADA，2014MATAR＆GAO，2011SHEN，2013）或特定國家（ABEDETAL。，2015ALKHUNAIZAN＆LOVE，2013HAJLI，2013社會，影響與采購，2014年“沙特阿拉伯電子商務市場的視覺概覽”，“2014年趙，TRUELL，亞歷山大，夏爾馬和史密斯，2013）。在本節(jié)中，我們將簡要介紹這些研究。然后，我們將闡述我們的研究目標，并就沙特阿拉伯的消費者和企業(yè)提出解答的問題。電子商務、移動商務和社交媒體在沙特阿拉伯電子商務實踐的演變始于90年代初的大多數(shù)發(fā)展中國家。發(fā)達國家的電子商務交易數(shù)量在過去十年中迅速增長（ALGHAMDI，DREW等，2012）。普遍認為這一數(shù)字是發(fā)展中國家經(jīng)濟發(fā)展的一個因素（ABEDETAL。，2015ALHUDHAIF＆ALKUBEYYER，2011）。據(jù)報道，電子商務交易導致的全球支出增長在2002年達到027萬億美元，在十年后大幅躍升至10萬億美元（ALGHAMDI，DREW等，2012）。預計沙特阿拉伯的電子商務市場份額將在2015年達到133億美元，其中所有沙特零售業(yè)的8％將在線。沙特阿拉伯的大約25％的互聯(lián)網(wǎng)用戶參與了電子商務交易（“沙特阿拉伯電子商務市場視覺概覽”，“2014”）。ABED等表示，沙特阿拉伯社會媒體和移動用途對電子商務的影響缺乏研究，并建議進一步開展研究（ABED等，2015）。一些研究和統(tǒng)計報告顯示了沙特阿拉伯互聯(lián)網(wǎng)，移動和社交媒體使用量的顯著增長（KHALIDI等，2014）。另外的作品只考察了沙特阿拉伯電子商務的接受程度（ALGHAMDIETAL。，2011ALHUDHAIF＆ALKUBEYYER，2011MALSHEHRI，ALDABBAS，SAWLE，＆BAQAR，2012BRDESEEETAL。，2012SAITETAL。，2004）。例如，ALHUDAIF＆ALKUBEYYER研究了電子商務

簡介：2200英文單詞，英文單詞，13500英文字符，中文英文字符，中文3800字文獻出處文獻出處BIRIMBEVALUATIONOFCORPORATESOCIALRESPONSIBILITYANDSOCIALMEDIAASKEYSOURCEOFSTRATEGICCOMMUNICATIONJPROCEDIASOCIALANDBEHAVIORALSCIENCES,2016,2357075EVALUATIONOFCORPORATESOCIALRESPONSIBILITYANDSOCIALMEDIAASKEYSOURCEOFSTRATEGICCOMMUNICATIONBAHADIRB?R?MABSTRACTGIVENTHATTHESUCCESSOFANYCORPORATIONDEPENDSONIMPROVINGPOSITIVERELATIONSHIPSWITHCUSTOMERS,CORPORATIONSNEEDTOHAVESTRATEGICMINDSETLEADINGTOLONGTERMENGAGEMENTWHENCUSTOMERSAREATTHECENTEROFCORPORATIONSTRATEGIES,ITISLIKELYTOGAINACCEPTANCEBYCUSTOMERSWITHTHEHELPOFSOMECOMMUNICATIONORIENTEDACTIVITIESTHISCONCEPTUALSTUDYSEARCHESFORHOWCORPORATIONSOCIALRESPONSIBILITYANDSOCIALMEDIAUSAGECOULDBECOMESIGNIFICANTCOMPONENTSCONSIDERINGSTRATEGICCOMMUNICATIONMANAGEMENTBYINDEPTHLITERATUREREVIEWACCORDINGLY,INTHEPROPOSEDMODEL,MAJORCONSTRUCTSOFSTRATEGICCOMMUNICATIONMANAGEMENTWEREINVESTIGATEDANDTHESECONSTRUCTSARELINKEDTOTHESTRATEGICCOMMUNICATIONMANAGEMENTASTHEANTECEDENTSOFSTRATEGICCOMMUNICATIONMANAGEMENT,CORPORATIONSOCIALRESPONSIBILITYANDSOCIALMEDIAUSAGEARECONSIDEREDCORPORATIONSOCIALRESPONSIBILITYINDICATORSARECONSIDEREDASENVIRONMENTALRESPONSIBILITY,EMPLOYEETALENTDEVELOPMENTPROGRAM,STAKEHOLDERDIALOGUEPROCESSANDSOCIALLYRESPONSIBLESUPPLYCHAINMANAGEMENTSOCIALMEDIAUSAGEINDICATORSARECONSIDEREDASPROVIDINGONLINECOMMUNITIES,TIMELYUPDATES,PERSONALIZEDCOMMUNICATIONANDTRACKINGLARGESCALEOFDATAKEYWORDSCORPORATESOCIALRESPONSIBILITY,SOCIALMEDIA,STRATEGICCOMMUNICATION1INTRODUCTIONNOWADAYS’BUSINESSESHAVETOPAYATTENTIONTOSTRATEGICMINDSETSOTHATTHEYMAYSURVIVEINTHEMARKETPLACEBAT,2011ENTERPRISESDESIRETOACCOMPLISHSTRATEGICGOALSINSHORTORLONGTERMANACTIVITYTHATISTAILOREDVERYWELLBUTCONFLICTSWITHCORPORATESTRATEGIESISGOINGTOFAILWITHINTHESCOPEOFSTRATEGICMANAGEMENTK?KER,2012ACCORDINGLY,COMMUNICATIONPERSPECTIVEFORBUSINESSESSTANDSFORANESSENTIALTOOLWITHRESPECTTOALLTARGETMARKETSARCOS,2015DISCIPLINESSUCHASMARKETING,ADVERTISINGANDPUBLICRELATIONSAIMTOHELPBUSINESSESINSTRATEGICCOMMUNICATIONITDEALSWITHSPECIFICCOMMUNICATIONEFFORTSHALLAHAN,HOLTZHAUSEN,VANRULER,VER?I?ANDSRIRAMESH,2007PUBLICRELATIONSHAVEANIMPORTANTROLEASONEOFTHEMAINDISCIPLINESOFCOMMUNICATIONINORDERTOBUILDORGANIZATIONALCULTUREBASEDONITSASPECTSSTRATEGICALLYFRANDSENANDJOHANSEN,2013ASANELEMENTOFSTRATEGICCOMMUNICATIONALONGWITHPUBLICRELATIONS,BUSINESSESBENEFITFROMCORPORATESOCIALRESPONSIBILITYBYOFFERINGSOCIALVALUETOTARGETMARKETANDPRESENTINGUNIQUENESSVIAACTIVITIESHOLME,2010CORPORATESOCIALRESPONSIBILITYISBEYONDPHILANTROPICACTIVIY,ITISASOURCEOFOPPORTUNITYASWELLASCOMPETITIVEADVANTAGEPORTERANDKRAMER,2006DUETOITSSUBSTANTIALEFFECTONCOMMUNICATIONSTRATEGIES,SOCIALMEDIAISANOTHERELEMENTWHICHISCAPABLEOFORGANIZINGRELATIONSHIPBETWEENBUSINESSESANDPEOPLEREADILYCOLLEONI,2013SOCIALMEDIAISNOTREGARDEDASACOMMUNICATIONTRENDRATHERITENABLESSTRATEGICMANAGEMENTAPPROACHREGARDINGBUSINESSESSONJADREHER,2014WHENITISCONSIDEREDTHATPERSUASIONFIG1AMODELOFSTRATEGICCOMMUNICATIONMANAGEMENTCORPORATESOCIALRESPONSIBILITYMIGHTALSOBEREGARDEDASAKEYINSTRUMENTTHATPAVESTHEWAYFORHAVINGMOREHARDWORKINGANDLOYALEMPLOYEESFORBUSINESSESFROMTHISPERSPECTIVE,VITALIANO2010EXAMINEDTHEEFFECTOFCORPORATESOCIALRESPONSIBILITYONDECREASINGTURNOVERRATESASAPARTOFSTRATEGICMANAGEMENTBASEDONEMPLOYEECOMMUNICATIONDATASETCONSISTEDOF84COMPANIESFROMFORTUNEMAGAZINE’STOP100LISTANDEACHCOMPANYEMPLOYEDMINIMUM1,000EMPLOYEESAFTERCONDUCTINGEMPLOYEESURVEYRANDOMLY,FINDINGSINDICATEDTHATTHEREWASARELATIONSHIPBETWEENCORPORATESOCIALRESPONSIBILITYANDPROFITMAXIMIZATIONBECAUSEWHENAFIRMBUILDSSOCIALLYRESPONSIBLEPOLICIES,ITWOULDBEEASIERFORFIRMTODECREASETURNOVERRATETHATCOSTS3,723USDOLLARSANNUALLYACCORDINGLY,CORPORATESOCIALRESPONSIBILITYLETSBUSINESSESTODECREASELABORTURNOVER,RETAINBETTEREMPLOYEESINLONGTERMANDINCREASEPROFITABILITYASRESULTSOFSTRATEGICCOMMUNICATIONMANAGEMENTPRINCIPLESHOEJMOSE,BRAMMERANDMILLINGTON2013EXAMINEDSOCIALRESPONSIBILITYINCOMPLIANCEWITHSUPPLYCHAINMANAGEMENTBYEVALUATINGASAMPLEOF178CORPORATIONSTHEIRSTUDYVALIDATEDTHERELATIONSHIPBETWEENSOCIALRESPONSIBILITYANDCORPORATESTRATEGYSPECIFICALLY,THERESULTSINDICATEDTHATSOCIALLYRESPONSIBLESUPPLYCHAINMANAGEMENTCANBEMEANINGFULINBUSINESSTOCONSUMERSSECTORCONVERSELY,BUSINESSTOBUSINESSSECTORANDLOWCOSTPRODUCERSDISREGARDTHENOTIONOFSOCIALLYRESPONSIBLESUPPLYCHAINMANAGEMENTRESULTSALSOSUGGESTEDTHATCORPORATIONSWHICHADOPTDIFFERENTIATIONSTRATEGIESAREMOREINTERESTEDINSOCIALLYRESPONSIBLESUPPLYCHAINMANAGEMENT22SOCIALMEDIAUSAGEBUGSHAN,NICKHAJLI,LIN,FEATHERMANANDCOHEN2014CONCENTRATEDONEXPLORINGSOCIALMEDIAASACOMMUNICATIONCHANNELRELATEDTOHEALTHCARESECTORSEMISTRUCTUREDTELEPHONEINTERVIEWSWEREHELDSOASTOLEARNPARTICIPANTS’CHARACTERISTICSOFINTERNETUSETHEINTERVIEWSREPORTEDTHATINTERNETPROVIDESANESSENTIALPLATFORMALONGWITHSOCIALMEDIABYMEANSOFSOCIALMEDIA,PATIENTSFEELENCOURAGEDTOJOINSOCIALCOMMUNITIESWHICHLEADTOONLINESOCIALSUPPORTCONCERNINGHEALTHPROBLEMSMCCARTHY,ROWLEY,ASHWORTHANDPIOCH2014STUDIEDHOWFOOTBALLCLUBSCOMMITTEDTHEMSELVESINTOSOCIALMEDIAINORDERTOBUILDSOUNDBRANDIMAGETHEYARGUEDTHATBRANDIMAGE

簡介：PROCEDIAECONOMICSANDFINANCE392016785–790AVAILABLEONLINEATWWWSCIENCEDIRECTCOM22125671?2016THEAUTHORSPUBLISHEDBYELSEVIERBVTHISISANOPENACCESSARTICLEUNDERTHECCBYNCNDLICENSEHTTP//CREATIVECOMMONSORG/LICENSES/BYNCND/40/PEERREVIEWUNDERRESPONSIBILITYOFTHEORGANIZINGCOMMITTEEOFBEMTUR2015DOI101016/S2212567116302660SCIENCEDIRECT3RDGLOBALCONFERENCEONBUSINESS,ECONOMICS,MANAGEMENTANDTOURISM,2628NOVEMBER2015,ROME,ITALYSOCIALMEDIA–ASTRATEGYINDEVELOPINGCUSTOMERRELATIONSHIPMANAGEMENTCERCHIAALINAELENAABAPHDSTUDENT,VALAHIAUNIVERSITYOFTARGOVISTE,TARGOVISTE130003,ROMANIABASSOCIATETEACHINGASSITANT,FACULTYOFECONOMICS,“OVIDIUS“UNIVERSITY,CONSTANTA900527,ROMANIAABSTRACTINTHISERAOFNEWTECHNOLOGIES,SOCIALMEDIAISAMUSTFORANORGANIZATIONTOREMAINCOMPETITIVEONTHEMARKETSOCIALMEDIAISATOOLTOMANAGERELATIONSHIPSWITHCUSTOMERSANDKEEPTHEMCLOSERTHISPAPERAIMSTOANALYZEHOWSOCIALMEDIASUPPORTSTHEDEVELOPMENTOFCUSTOMERRELATIONSHIPMANAGEMENTITISEXAMINEDTHESIGNIFICANTROLEOFSOCIALMEDIA,THEUSEANDTHERISEOFSOCIALNETWORKSTHEUSEOFSOCIALMEDIAMARKETINGREPRESENTSASTRONGFACTORINDEVELOPINGACRMSTRATEGYCRMCONSIDERSTHECLIENTTHECENTEROFABUSINESSANDORIENTATESTHEMARKETINGPOLICYINTHISDIRECTIONBASEDONCASESTUDIESANDQUESTIONNAIRES,THISARTICLEANALYZESTHENECESSITYOFTRANSITIONFROMTRADITIONALCRMTOSOCIALCRMALTHOUGHSOCIALCRMISARELATIVELYNEWDOMAIN,THERESEARCHERSAREVERYINTERESTEDINHOWCRMCANEMERGEWITHSOCIALMEDIATHESTUDYEMPHASIZESEXAMPLESOFHOWCOMPANIESCANBENEFITFROMTHEUSEOFSOCIALMEDIA,GROWINGSALESANDPROFITABILITY,CREATINGADVERTISEMENTS,ACQUIRINGNEWCUSTOMERS,RETAININGTHEMANDMAKETHEMLOYALORGANIZATIONSSHOULDADAPTTOTHERISEOFTHISNEWTREND–SOCIALMEDIA?2016THEAUTHORSPUBLISHEDBYELSEVIERBVSELECTIONANDPEERREVIEWUNDERRESPONSIBILITYOFACADEMICWORLDRESEARCHANDEDUCATIONCENTERKEYWORDSCUSTOMERRELATIONSHIPMANAGEMENT,SOCIALMEDIA,MARKETING1INTRODUCTIONTHECUSTOMERRELATIONSHIPMANAGEMENTBECAMEPOPULARINTHEMID90S,ALTHOUGHTHISCONCEPTWASCALLEDINTHE80SDATABASEMARKETINGTHECONCEPTWASDEFINEDASAGROUPTHATHADTOINTERACTINDIVIDUALLYWITHALLTHECLIENTSOFANORGANIZATIONINORDERTOCREATEDATABASESFULLOFINFORMATIONABOUTCUSTOMERSROBERTSBELIEVESTHAT,BECAUSEOFCERCHIAALINAELENATEL40724596286EMAILADDRESSALINA_CERCHIAYAHOOCOM?2016THEAUTHORSPUBLISHEDBYELSEVIERBVTHISISANOPENACCESSARTICLEUNDERTHECCBYNCNDLICENSEHTTP//CREATIVECOMMONSORG/LICENSES/BYNCND/40/PEERREVIEWUNDERRESPONSIBILITYOFTHEORGANIZINGCOMMITTEEOFBEMTUR2015787CERCHIAALINAELENA/PROCEDIAECONOMICSANDFINANCE392016785–790QUALITYORCUSTOMERSERVICEWHENWEARETALKINGABOUTSOCIALMEDIA,WEREFERTOSOCIALNETWORKSFACEBOOK,TWITTER,LINKEDIN,INSTAGRAM,BLOGS,FORUM,MULTIMEDIASHARINGPLATFORMSEXYOUTUBE,COLLABORATIONTOOLSYAHOOANSWERSSOCIALMEDIAISAKEYFACTORINTHECUSTOMERBUYINGDECISIONTHECUSTOMERSMAKEARESEARCHOFPRODUCTSORSERVICES,THEYAREWILLINGTOBUY,THROUGHSOCIALMEDIAINORDERTOEXPANDTHECOMMUNICATIONWITHCLIENTS,COMPANIESAREUSINGSOCIALMEDIAANDTHERESULTISBETTERCUSTOMERINTERACTIONCUSTOMERRELATIONSHIPMANAGEMENTISABOUTGETTINGCLOSERTOCLIENTS,ISABOUTCOMMUNICATIONWITHCLIENTSINTHISERAOFNEWTECHNOLOGIES,COMMUNICATIONMEANSSOCIALMEDIASOCIALMEDIAISACTUALLYANOPENDIARYOFPREFERENCESANDDISSATISFACTIONS,OFLIKESANDDISLIKESIFGETTINGCLOSERTOCLIENTSMEANSBLOGGING,MEANSFACEBOOKORTWITTER,COMPANIESSHOULDADAPTTOTHISRISEOFSOCIALMEDIASINORDERTOREMAINCOMPETITIVEONTHEMARKETTHESEARETHEREASONSWHYORGANIZATIONSSHOULDUSESCRMANDTHEYHAVETOACCEPTTHISTRANSITIONFROMTRADITIONALCRMEMAILS,CALLCENTRES,DIRECTPHONECALLSTOSOCIALCRMIAMCALLINGITTRANSITIONBECAUSECOMPANIESSHOULDNOTFORGETABOUTTHEOLDPRACTICESOFCRM,BUTINTEGRATINGTHENEWONESANDFOCUSINGTHEIRATTENTIONONTHEMSOCIALMEDIAPRESENTSHUGEOPPORTUNITIESTOLISTENANDENGAGEWITHCUSTOMERSSTELZNERBELIEVESTHATSOCIALMEDIAISIMPORTANTFORBUSINESSANDITHELPSGENERATEEXPOSURE,INCREASINGTRAFFICANDPROVIDINGMARKETPLACEINSIGHTSOCIALMEDIANETWORKSCONSTITUTENEWCHANNELSFORTHEBRAND’SVOICEANDCONTENTFOREXAMPLE,LOYALTYCANINCREASEBYCREATINGABRAND’SFACEBOOKPAGE,WHICHWILLMAKEITMOREACCESSIBLEANDITWILLHELPFAMILIARIZATIONWITHDEVOTEDCLIENTSITOFFERSTHEPOSSIBILITYOFKEEPINGTHEMUPDATEDBYPOSTINGNEWSABOUTPRODUCTSORSERVICESBRANDSWHOENGAGEINSOCIALMEDIAENJOYHIGHERLOYALTYFROMTHEIRCUSTOMERS,ACCORDINGTOAREPORTPUBLISHEDBYTEXASTECHUNIVERSITYCRMNEEDSSOCIALMEDIATOSERVEBETTERTHECLIENTSINTERESTS,TOBUILDTHEMASUPPORT,TOINCREASECLIENTSEXPERIENCEANDTOHELPCLIENTSCHOOSINGTHEIRCHANNELSFORABETTERCOLLABORATIONJAKOBMORGAN2010SOCIALCRMREFERSTOCOMPANIESUSINGSOCIALMEDIASASMARKETINGTECHNIQUESTOINTERACTWITHCLIENTSTHISMEANSINTERACTIVEPARTICIPATIONOFCLIENTSINCOLLABORATIVEDISCUSSIONSASTRONGARGUMENTFORTHETRANSITIONFROMTRADITIONALCRMTOSCRMISTHESTATISTICSMADEBYCONTENETMARKETINGINSTITUTE2012WHICHSTATESTHAT86OFPEOPLESKIPTVCOMMERCIALS,44OFDIRECTEMAILISNEVEROPENED,91OFEMAILUSERSHAVEUNSUBSCRIBEDFROMACOMPANYEMAILTHEYPREVIOUSLYOPTEDINTOHEIDICOHEN,THEPRESIDENTOFRIVERSIDEMARKETINGSTRATEGIES,AGREESTHATFACEBOOKISTHEMOSTPOPULARMETHODFORSHARINGINTERESTINGCONTENTANDOVER70OFONLINEADULTSUSEAFORMOFSOCIALMEDIANETWORKINGCRMALLOWSYOUTOCREATECAMPAIGNSTHATSTARTGETTINGLEADSTOYOURORGANIZATIONUSINGDIFFERENTTOOLSLIKEDIRECTEMAILANDPHONECALLSCRMCREATESGROUPSANDDIRECTMONITORTHERESULTSSOCIALCRMISMOREABOUTCUSTOMERSERVICEREPRESENTATIVE,ABOUTPUTTINGTHECUSTOMERSFIRSTANDUSINGSOCIALMEDIAACCOUNTSINAWAYTOCONNECTONETOONE,NOTJUSTTOPUSHMARKETINGMATERIALSTOTHEM3SOCIALMEDIA–ANECESSITYSOCIALMEDIABECAMEAMASSPHENOMENONFORCUSTOMERSTHENUMBERSARETALKINGABOUTSOCIALMEDIAFACEBOOK,THEMOSTUSEDSOCIALNETWORK,HASMORETHAN950MILLIONPEOPLETHATLOGONDAILYSOURCEFACEBOOK,APRIL,2015INSEPTEMBEROCTOBER2015ICONDUCTEDONESURVEYANDWASCOMPLETEDBY87BUSINESSEXECUTIVES/MANAGERSFROMROMANIATHEEXECUTIVESREPRESENTEDCOMPANIESFROMDIFFERENTINDUSTRIESSUCHASFINANCIALSERVICES,DISTRIBUTION,COMMUNICATIONANDTOURISMMOREOVER,ICONDUCTED3INTERVIEWSWITHPEOPLERESPONSIBLEFORTHESOCIALMEDIAPLATFORMOFTHEORGANIZATIONTHEPERCENTAGEOFCOMPANIESTHATAPPLIEDSOCIALMEDIASASPARTOFTHEIRMARKETINGSTRATEGIES90OFTHECOMPANIESUSESOCIALNETWORKS,WHILE10DONOTHAVEAPROFILEYET,40OFTHEORGANIZATIONSUSEMEDIASHARINGSITES,WHILE60DON’THAVEAPROFILEYET,70USEBLOGGINGSITES,30HAVENEVERUSEDONE,30USEOTHERSOCIALMEDIATOOLS,WHILEOTHER70DON’TUSEOTHERSOCIALMEDIATOOLSTHESURVEYCONDUCTEDSHOWSTHATPEOPLEWHOUSESOCIALMEDIASINROMANIAAREMOSTLYAGEDBETWEEN1834THERESULTSINROMANIAAREDIFFERENTFROMTHEGENERALSURVEYSFOUNDONTHEINTERNETMAYBEBECAUSETHEELDERSARERETICENTTHEYLIVEDMOSTOFTHEIRLIVESINCOMMUNISMANDTHISTRANSITIONTOTECHNOLOGYISHARDLYACCEPTEDANOTHERREASONCOULDBETHELEVELOFEDUCATIONANDTHESTANDARDOFLIVINGBUTTHISTELLSUSTHATINTHEFUTURESOCIALMEDIAWILL

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