基于直銷行業(yè)的組織支持感知與直銷商滿意度的關系研究.pdf

1、西南交通大學碩士學位論文基于直銷行業(yè)的組織支持感知與直銷商滿意度的關系研究姓名：陳貝貝申請學位級別：碩士專業(yè)：企業(yè)管理指導教師：應松寶20120310西南交通大學碩士研究生學位論文第1I頁AbstractAsamarketoperationpatterndifferentwimtraditionalsalesDirectSellingisrecognizedbYmanypeopleinChina，accompanying麗msomepe

2、ople’SexclutionAlthoughtherearesomecontroversiesinvariousplaces，DirectSellingabsolutelyhasasteady—stategrowingdevelopmenttrendT【lisdissertationwascarriedoutonthebasisofpromisesthatorganizationsprovidetoemploeesandorganiz

3、ationssupportassociatedwinlempiricalstudyattemptedtofindoutthedimensionsofperceivedorganizationalsupportThedirectsellingindustrycouldbuildahealthyandstabledevelopment、析ththeimprovementofsatisfactionbyincreasingtheperceiv

4、edorganizationalsupportofdirectsellers，whichcouldbeallevidenceforthedirectsellingindustry111einnovationsofthedissertationaretheapplicationoforganizationsupporttheoryindirectsellingindustrytheconstructionofmeasuringscaleo

5、fperceivedorganizationalsupportInadditiononthebasisofthemeasuringscale，therelationshipmodelbetweenperceivedorganizationalsupportanddegreeofsatisfactionofdirectsellerswasbuiltIntheprocessofthesudytherequireddatawasacquire

6、dbyusingthemethodofexperts’interviewfieldsurveyandquestionnairesurveyThispaperwillonlyresearchtheemerprisesthathasgotthedirectsellinglicenseofthedirectsellinginChinaandmakeamwaydirectmarketingteamastheresearchobjectthrou

7、ghthequestionnairewaytoacquirethedataUltimatelydescriptivestatisticalanalysis，reliabilityandvaliditytesting，factoranalysis，analysisofvariance，correlationanalysisandregressionanalysisforthecollecteddatawereconductedbyusin

8、gstatisticalanalysiscodeSPSS，fromwhichtheresearchmodelwasacquiredFinally，accordingtotheresearchresults，fromeachimportantinfluencefactors，thepapercarryoutseveralmanagementmeasuresandsuggestionstothedirectsellingindustry‘S