中國鐵路車輛產(chǎn)品國際營銷策略研究.pdf

1、分類號：——UDC；——Z780821密級：——編號：——工商管理碩士(MBA)學(xué)位論文中國鐵路車輛產(chǎn)品國際營銷策略研究碩士研究生指導(dǎo)教師學(xué)位級別學(xué)科、專業(yè)所在單位論文提交日期論文答辯只期學(xué)位授予單位：王坤生：許廣義教授：工商管理碩士(MBA)：工商管理碩士(MBA)：齊齊哈爾鐵路車輛(集團)有限責(zé)任公司：2005年4月：2005年6月：哈爾濱工程大學(xué)哈爾濱工程大學(xué)工商管理碩士學(xué)位論文AbstractAimingattheuniquea

2、reaofChineserailwaywagonproducts，thisdissertationanalyzesproblemsandchallengesfacingindevelopinginternationalmarketingactivitiesandmakesresearchesOilsomeinternationalmarketingstrategiesadoptedforsolvingproblemsandmeeting

3、thechallenges，inthehopeofmakingthesametradeofrailwaycomprehensivelyandsystemlytolearnthesituationandinviewofvariablespecificsituationstheymustmastersomeflexibleandproperinternationalmarketingstrategiesthenoffersomerefere

4、ncetheoriesforthepurposeofconsolidatingandopeningupbetterinternationalmarketsFirstandforemostthedissertationnarratessomeprinciplesandtheoriesregardingthestudyingtendencyandthenanalyzesandintroducescomprehensivelytivmthea

5、spectsofinternationalcomparisonofthemanufacturingcapacityforChineserailwaywagonproductswithcomparativepoororequivalentorstrongermanufacturingcapacityofothercountriesmanufacturers；thensetfomlinvariablepointstheactualityof

6、theinternationalmarketingofChineserailwayproductsandtheachievementstheyalreadygot；Atthesanletime，MngforwardtheproblemsandchallengesintheprocessofintemationaimarketingofChineserailwayproducts，thenanalyzeandresearchthereSS

7、Onsindetail；andthenanalyzeandresearchdetailedlytheinternationalmarketsituationfacedindevelopinginternationalmarketinginsomecharacteristiccountriesinAsia、Africa、AmericaandAustralia；atthesametimemakecertaintheexportobjecti