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1、0外文翻譯原文Title：TheRisingChineseCarMarketSource:springer.lib.tsinghua.Auther：ARothacher1.0IntroductionAskedwhichautomakerwillwinChinamethanoneanalystaccountantsayssimply“Chinawillwin.“Yesthewldsfastestgrowingautomarkettanta

2、lizesautomakerswithitspotentialfgrowthprofits.AmericanautomakersseeChinaasagrowthmarketthatcouldhelpmakeupffallingprofitsathome.Theyarentalone.JapaneseEuropeancarmakersalsohavehighhopesfChina.Volkswagen(otc:VLKAYnewspeop

3、le)EuropeslargestcarcompanynowsellsmecarsinChinathanitdoesinitshomemarketofGermany.ButtherealbeneficiaryoftheautomotiveinvestmentwillbeChinaitselfwhichisbuildingitsowncarbusinesswiththehelpoffeigninvestswhoaccdingtoalaws

4、tipulatingthatanindividualfeigninvestmaynotownmethan50%ofaChinesemanufacturermustpartnerwithChinesecompaniestoenterthemarket.ThankstoadvantageouslawslikethisonethefinancialregulatybackingofthegovernmentaswellasChinasgrow

5、ingeconomylowlabcostsenmouspopulationtheChineseautomotivelscapecouldultimatelyresemblethatofJapanSouthKea:developedwiththehelpoftheWestwithWesterninvestsgraduallyreducedtominplayers.Todaytherearemethanadozenstaterunautom

6、akersinChina.StilleveniftheyhavenotbeenabletosetupstaloneshopstherefeignautomakerssalivateoverthepotentialinChinaeveniftheChineseeconomyisstillinmanywaysunderdeveloped.GeneralMots(nyse:GMnewspeople)estimatesthat74million

7、Chinesefamilies(about20%ofthepopulation)canaffdtobuycarsevenifpercapitaannualincomeinChinaisonly$930inthecities$299inthecountry.This20%ofthepopulationthatcanbuycarsholdsabout80%ofthesavingsdepositsinChina.Carsarenotmeaff

8、dableinChinabutthe2feignautomakerinChinarightnow.Itssalesincreasedbyabout38%inthefirstninemonthsof2003owinglargelytoastrategythatcallsfintroducingnewproductsinChinathenrevisingthemquickly.FdMot(nyse:Fnewspeople)hasbeenla

9、teinenteringChinaisstrugglingtogetoffthegroundthere.ToyotaissellingcarsalthoughitisnotnearlyaswellentrenchedinChinaasHonda(nyse:HMCnewspeople).Nissan(nasdaq:NSANYnewspeople)ismakingnewinvestmentsofabout$2billioninitsChin

10、eseenterprisesHyundaiisinvestingabout$1billion.CompanieslikeVolkswagenGMHonda(arguablythethreewiththemostmomentuminChina)arefindingthattheircapacitycannotkeepupwithdeminthecountry.Hondasvehiclestakefromaweektoamonthfdeli

11、verythere(ChinadoesnothaveanestablisheddeliveryinfrastructurethehdesofdeliverytrucksavailableinAmerica).TohelpeasethebacklogthebigthreeAmericanautomakersareplanningtofeedthemarketwiththoussofimptedcarsbuiltinAmericabefe2

12、006.ThesewillcomplementtheextensiveefftstheyarealreadymakingtobuildcarsonChinesesoilwithChinesepartners.RightnowsuccessinChinacanbeconsideredmeamatterofmarketsharethanprofitabilityaccdingtoanAsiabasedautomotiveindustryan

13、alystwhoinsistedonspeakinganonymously.TheanalystsaysthatthisstrategyoccupyapositionweardownyouropponentstemsfromSunTzusTheArtofWarthattheAsianautomakerstendtohavemepatiencefthisstofthingthatWesternautomakerswhoareunderpr

14、essuretoreptquarterlyprofitsmayhaveahardtimeturningthefocustomarketshare.ButsomehavespeculatedthattherapidgrowthofChinasautobusinessisabubblethatwilleventuallyburstfloodingtheChinesemarketwithcarscouldbemeproblematicthan

15、automakersexpect.“Thereisnttoomuchcapacityrightnow“saysLund“buttheannouncedincreasesinthenextthreetofiveyearsaregoingtooutpacedem.Thatsthebigconcern.“SpecificallytheconcerninvolvesthepotentialfcheapChinesecarstobeexptedo

16、verseasthepossibilitythattherewontbeenoughpeopleabletoaffdthecarstosustainproductionlevelsinfiveyears.Onegoaloftheplannedincreasesincapacityistogiveautomakersachancetoroundouttheirlineupstosellmemodernproducts.Chinasentr

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