歐洲聯(lián)合電氣公司案例.pdf

1、大連理工大學(xué)碩士學(xué)位論文歐洲聯(lián)合電氣公司案例姓名：屈巖松申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：工商管理指導(dǎo)教師：李弘20020601AbstractWiththeformationanddevelopmentoftheeconomicglobalisationChinaeconomy，themainpartoftheworld，isbeingconcentratedandfocusedmoreandmoreBeingasthemediumofthew

2、orldeconomy，manyTransnationalCorporations(TNC)enteredgraduallyintoChinamarketrecently，withrooting，developingandboomingSomeofthemaresuccessfuLbutsomearefailedThecaseislocatingoneEuropeanTNC—EuropeanUnitedElectricalCompany

3、inChinaBasedonthewriter’SworkingexperiencesinthiscompanytodescribeandanalysetheproblemsthatthecompanyisfacinginthemarketdevelopmentTheseprob／emsarecommontomanyforeigncompaniesForsomeTNCsfromEuropeandAmericaEspecially，alt

4、houghtheyhavemuchsuccessinothercountriesaroundtheworld，theywillfacemanynewquestionswhentheyenterintoChinamarketwiththebigdifferentcharactersHowtomakethestrategyandactionplanmeetingtheChineseactualconditionisoneimportanti

5、ssueforthecompanydecisionmakersThearticleisdividedintotwoparts，whichthefirstpartistheCASEbodyandthesecondistheanMyMsandinstructionInpartone，thedetaileddescriptionaboutthecompany’Sinternalconditionandexternalenvironmentis

6、saidandsomekindsofproblemsfacingatpresentarelistedunderthecompanyinternalre—organisationandnegativesituationinChinesemarketshareParttwaisesthequestionsforthestudentsToincreasethemtheknowledgeandunderstandingforTNC’Smrmin

7、gandmanagementpromotethemtheabilitiesinanalysisandsolutiontotheactualtroubleswhentheywouldmeetintheirfutureworkFurthermoresometechnicalbackgroundinformationsuchasTNC’SgeneralstrategiesandmotivationinChinaareprovidedKeyWo