房地產(chǎn)公司網(wǎng)絡(luò)營(yíng)銷(xiāo)分析.

1、 信息工程學(xué)院本科畢業(yè)論文 信息工程學(xué)院本科畢業(yè)論文（2014 2014 屆） 屆）題 目 杭州鏈家房地產(chǎn)中介公司網(wǎng)絡(luò)營(yíng)銷(xiāo)分析系 管理工程系專 業(yè) 工商管理班 級(jí) 10091212學(xué) 號(hào) 10912232學(xué)生姓名 學(xué)生姓名 張鋒指導(dǎo)教師 指導(dǎo)教師 陳月艷完成日期 完成日期 2014 年 5 月ABSTRACTWith the popularity of the Internet, network mar

2、keting has become an important part of product marketing. Compared with the traditional marketing, network marketing has many advantages, has brought the huge impact to the traditional marketing, brings a revolution of m

3、arketing idea. Network marketing is based on modern electronic technology and communication technology, transformation and the change of the market and competition and marketing concepts are closely related, apparently,

4、the network marketing is the future development direction of marketing, but can not completely replace the traditional marketing, therefore, the combination of integrated marketing in order to realize the goal of marketi

5、ng. With the development of network environment and Internet, network marketing is becoming more and more mature, more effect on enterprises to improve the marketing environment, improve the core competitiveness and mark

6、et share more significant.Analysis through the company's marketing strategy, brand awareness, customer loyalty, marketing, the market share index, find out Homelink in the current network marketing management irregul

7、arities,and give Homelink the new marketing management.This paper is divided into six parts to carry out research on this topic: the first part mainly includes the research background and research significance, the resea

8、rch mentality and the frame, the research methods; second part describes the direction of network marketing and the existing research, the concept and method of network marketing are summarized the third part is describe

9、d and summarized Homelink's existing network marketing model; the fourth part through the analysis of the data, Homelink's present network marketing situation carries on the elaboration and the analysis; the fift

10、h part is the analysis results, give Homelink some network marketing management ideas; the sixth part combines the characteristics and current situation of chain company, using the research analysis result, re setting an