房地產(chǎn)企業(yè)的網(wǎng)絡(luò)營銷策略研究

1、安徽建筑工業(yè)學(xué)院畢業(yè)設(shè)計（論文）題目房地產(chǎn)企業(yè)網(wǎng)絡(luò)營銷策略研究姓名班級學(xué)號指導(dǎo)教師目錄1房地產(chǎn)企業(yè)網(wǎng)絡(luò)營銷的概述.............................................................................................11.1網(wǎng)絡(luò)營銷的概述............................................................

2、..........................................11.1.1網(wǎng)絡(luò)營銷的定義...........................................................................................11.1.2網(wǎng)絡(luò)營銷的基本特征...........................................................

3、........................11.2房地產(chǎn)網(wǎng)絡(luò)營銷概述..............................................................................................11.2.1房地產(chǎn)網(wǎng)絡(luò)營銷的定義.........................................................................

4、......11.2.2房地產(chǎn)網(wǎng)絡(luò)營銷理論基礎(chǔ)...........................................................................11.2.3房地產(chǎn)網(wǎng)絡(luò)營銷的特征...............................................................................31.3網(wǎng)絡(luò)營銷對房地產(chǎn)營銷產(chǎn)生的影響........

5、..............................................................31.3.1從開發(fā)商的角度...........................................................................................31.3.2從消費者的角度.........................................

6、................................................42房地產(chǎn)企業(yè)網(wǎng)絡(luò)營銷的基本過程...................................................................................42.1房地產(chǎn)企業(yè)網(wǎng)絡(luò)營銷總體戰(zhàn)略制定......................................................

7、..............42.1.1基礎(chǔ)工作.....................................................................................................42.1.2進(jìn)行市場調(diào)研，確定網(wǎng)絡(luò)營銷目標(biāo).........................................................52.1.3確定目標(biāo)客戶.....

8、........................................................................................52.1.4制定網(wǎng)絡(luò)營銷計劃.....................................................................................62.2房地產(chǎn)企業(yè)營銷網(wǎng)絡(luò)建設(shè)過程................

9、............................................................62.2.1房地產(chǎn)企業(yè)網(wǎng)絡(luò)營銷的實施環(huán)境評析.......................................................62.2.2建立企業(yè)網(wǎng)絡(luò)系統(tǒng).....................................................................

10、..................62.2.3積極應(yīng)用現(xiàn)有網(wǎng)絡(luò)技術(shù)平臺的服務(wù)...........................................................72.3房地產(chǎn)企業(yè)網(wǎng)絡(luò)營銷工具....................................................................................72.3.1搜索引擎營銷...........

11、..................................................................................72.3.2網(wǎng)絡(luò)廣告營銷.............................................................................................72.3.3許可Email營銷..................

12、........................................................................82.3.4網(wǎng)站資源合作（交換鏈接）.....................................................................82.3.5新聞組與論壇.................................................

13、............................................82.3.6個性化營銷.................................................................................................93房地產(chǎn)企業(yè)網(wǎng)絡(luò)營銷的優(yōu)劣勢分析及其在網(wǎng)絡(luò)營銷中存在的問題...........................93.1房地產(chǎn)市場營銷

14、環(huán)境概述....................................................................................93.2房地產(chǎn)企業(yè)網(wǎng)絡(luò)營銷的優(yōu)勢...................................................................................93.3房地產(chǎn)企業(yè)網(wǎng)絡(luò)營銷的缺陷.................