上海科技報社經(jīng)營戰(zhàn)略研究.pdf

1、國內圖書分類號：F2723國際圖書分類號：65880121工商管理碩士學位論文上?？萍紙笊缃?jīng)營戰(zhàn)略研究碩士研究生：導師：申請學位：所在單位：答辯日期：授予學位單位：魏述來于渤教授工商管理碩士上海科技報社2005年9月哈爾濱工業(yè)大學哈爾濱工業(yè)大學工商管理碩士學位論文AbstractAsourcountryentersintoWTO，themediaindustryisopeningtotheoutsideworldstepbystep，a

2、ndnewspapers，whichhavenopressureofcompetitionbefore，areontheproceduretoindustrializationanddirectlyfacetothemarketInordertohandlethenewchangesandconditions，themediacompaniesmergeandestablishnewspapercorporations，whichbec

3、omethemainstreaminthismarketHowever，therearestillmediumscaleevensmallscalenewspapersthatcouldnotmergeduetodifferentreasonsThesenewspapershavenoadvantagesincapitals，humanresources，readersshareandoperatingexperiencesSOthat

4、theyareintroublesinlivinganddevelopingwhenfacingthenewspapercorpandforeignmediacorporationsThispapertakesatypicalmedium—scalenewspaper—shan曲aiscienceandtechnologyDailyasourresearchunittotalkaboutdevelopmentstrategyRefert

5、othestrategicmanagementtheoryandcompetitivestrategy，thisarticlefirstlystudiestheoperatingenvironmentofshanghaiscienceandtechnologydaily，emphasizingonthestatepolicies，localnewspapermarketstructure，customersandcompetitorst

6、henanalysestheorganizingstructuresandhumanresourcesstatusinordertofindouttheitsdisadvantagesofitscompetitivestrategyAfterdrawadefinitudeconclusionofthenewspaper’Smanagementobject，wecouldevaluateitschance，makeoutanddemons

7、tratethenewmanagementstrategies，competitionstrategiesinnewspaperandadvertisementmarketandthennewspaperofficedevelopingstrategies(includingorganizingstructurereformhumanresourcestrategy)etcThistllesisuses血ecustomersurveyd