BBS中的意見領(lǐng)袖分析——以中關(guān)村在線“筆記本論壇”為例.pdf

1、河北大學(xué)碩士學(xué)位論文BBS中的意見領(lǐng)袖分析——以中關(guān)村在線“筆記本論壇”為例姓名：李會穎申請學(xué)位級別：碩士專業(yè)：傳播學(xué)指導(dǎo)教師：張浩達(dá)20090501目錄AbstractThebirthoftheIntemethasbroughtunprecedentedimpacttohumanandmakeenormouschangstothewayofinformationdisseminationInthethevirtualworldpeop

2、lewhohidetheirtrueidentityfeelmorefreedommeybrowsinginformations，publishingcomments，seekinghelp，downloadingdatasandcommunicating誠n1othersinavirtualcommunitywhichisbuiltonBBSforumInthisprocess，somepeopleattractetheconcern

3、ofInternetusersbymakingspeechesfrequencyandhighqualityandbecametheleaderofthepublicopinion，thesepeopleareopinionleadersontheIntemetIn1940，thesurveyinErieCountyfoundtheexistenceofopinionleadersininterpersonalcommunication

4、inrealitysocietyfollowedbyaseriesofstudiessummarizedthecharacteristicsofopinionleaders，such鵲well—informed、competentandcapable、withacertainnumberoffollowers、extensivemediacontacts、highersocialstatusWiththepopularityofthei

5、ntemet，opinionleadersemergedontheBBSandplayarole，inthefirenewenvironme鴝ifthecharacteristicsofopinionleaderssummerizedbymediascholarsarestillappicableTobetterunderstandtheopinionleadersunderthenetworkenvkonmenLthispaperta

6、kesNotebookForumInZHONGGUANCUNOnlineas鋤example，analyzesthetypeandcharacteristicswhichdisplayedattheopinionleaders’formationprocessThestudyanalyzestheopinionleaders’externaltypeandinternalcharacteristicsandmakestheframewo

7、rkItusestheContentAnalysistoresearchtheexternaltype，takes’NotBooksDiscussion”inZHONGGUANCUNOnlineasresearchsamples，analyzesandcalssifiesthethemesandcontentsofthepostswhoseclickrateisover2000inaperiodoftimeandfinallyobtai

8、nsthreecategoriesofopinionleaders：professionalopinionleaders，activeopinionleadersandauthoritativeopinionleadersOpinionleadersaredifferentindifferentperiodsoftime，andinthesameperiodoftimetheyhavedifferenttypesThesethreety

9、pesofopinionleaderscouldbeindependentorunitied，orhavetwotypesofcharacteristicssimultaneouslyThispaperresearchesthecharacteristicsofopinionleadersllsiIlgthequestionairesurveytouserswhoregisteredonZHONGGUANCUNOnlineformore