地區(qū)模式手機報發(fā)展研究.pdf

1、湖北大學碩士學位論文地區(qū)模式手機報發(fā)展研究姓名：佘建蘭申請學位級別：碩士專業(yè)：新聞學指導教師：黃家雄20080501Abstract“Mobilephonenewspaper’，atotallynewmediainrecentyears，whichwasaproductoftraditionalmediacombinedwithtelecomvalueaddedserviceThispaperstartswiththeconceptan

2、dthedevelopmentprocessofmobilephonenewspapers，analyzingitscomparativeadvantagesandprofoundsocialbackgroundbehindTheappearanceandapplicationofmobilephonenewspaperbenefitedfromthemotiveforceofcommunicationtechnologiesIt’St

3、hetraditionalmedia’Snewtrytoexpandmoresurvivalspacewhenconfrontingmuchmoreintensemarketcompetitiontodayalsoanactiveadaptationtoaudience’ScontinuouslyuninterruptedrequirementandmeirchangingreadinghabitPartII：theopportunit

4、yandcomparativecompetitivesuperiorityofthedevelopmentofmobilephonenewspaperofregionalmodel，includingitsiustantprescription，individualizedcommunicationmodel，convenienceofinformationreceptionaswellasitsabundantresourcefora

5、dvertisingWiththepopularizationandpromotionof3Ginthefuture，awideprospectCanbeexpectedsoonThethirdpartmainlydescribedaseriesofsignificancehasbeenbroughtupwiththeappearanceofmobilephonenewspaperbasedonthetheoriesofJournali

6、sm，Communication，Sociology，Economics，Mediaecology，etcIthelpstelieveinformationredundancyforaudience，expandsanewprofitgrowthpointandpromotethemultipledevelopmentofnewspaperindustryMeanwhile，mobilephonenewspaperhasalongway

7、togowithmanyrestrictivef萄ctors，suchasitssolecontentresource，shortsoftechnologyandadvertisingdeliveryAccordingtoexistingproblemsinvolvedinpartIV，PartVgivessomepropersuggestions，resolutionsandstrategiesatmakingendskeywords