國際展覽會宣傳材料非言語和言語形象的符號學和語用學研究.pdf

1、對外經濟貿易大學碩士學位論文國際展覽會宣傳材料非言語和言語形象的符號學和語用學研究姓名：李欣申請學位級別：碩士專業(yè)：外國語言學及應用語言學指導教師：黃豪20031101ASemioticandPragmaticExplorationmtoVerbalandNon—verbalImagesinInternationalExhibitionProfilesAbstractThisthesisfocusesontheanalysisofnon

2、verbalandverbalimagesinintemationalexhibitionprofiles靠omtheperspectivesofsemioticsandpragmaticsChineseacademiccircleshaveundertakensystematicresearchesontheadvertisingindustryHoweverfewspecificandrelevantstudiescoverthef

3、ieldofinternationalexhibitionprofiles—aspecialtypeofadvertisementsChineseintemationalexhibitionindustryasunriseindustryisplayingallincreasingimportantroleincontributiontoeconomicdevelopmentofChinaandthewholeworldTheimage

4、ofaprofilerepresentstheimageof也epublicizedexhibitionOrganizers’semioticmadpragmaticawarenessofthesignificanceofimagewillspawnimprovementofprofileimages，prosperityoftheexhibitionindustryand，intuna，givebirthtothewinwinsitu

5、ationforbothbusinesseshomemadabroadThethesisconsistsoffivechaptersasfollowsChapter1，Introduction，briefsthedefinitionandpropertiesofthetargetofthepresentstudy—internationalexhibitionprofiles，alongwiththegeneralillustratio

6、nofthedatasonrces，researchmethodologyandtheorganizationofthethesisThesecondchapterLiteratureReviewsummarizestherelevanttheoriesconcerningsemiotics，pragmaticpolitenesstheoryfromtheperspectiveofcrossculturalcommunication，l

7、ayingatheoreticalframeworkforfurtheranalysisThethirdchapterfocusesOntheanalysisofimagesofnon—verbalsignsininternationalexhibitionprofiles：applyingsemiotictheoriestotheanalysisofindexicalmadiconicfunctions，symbolicandconn

8、otativevaluesmidrhetoricalpowerofnon—verbalsignsChapterfourconcentratesontheanalysisofimagesoflinguisticmessageininternationalexhibitionprofilesThisimageisconveyedbynleansofinvolvementmadindependencestxategiesTheanalysis

9、developsthroughtheclueoflexicalitems，syntacticalfeaturesandstylisticrhetoricalmeansThefifthchapteristheConclnsionFollowingageneralsummaryofthewholethesisis1tllextendeddiscussion，togetherwiththepossiblecontributionsandpra

10、cticalimplicationsofthisthesisforexhibitionindnstryandthewholepublicityindustryFinallytheConclusionalsodesignatesthelimitationsofthisresearchandsnggestspossiblefudlrerworkformoreprofoundresearchconcerningtheexhibitionind