企業(yè)市場機(jī)會(huì)可入性研究.pdf

1、華北電力大學(xué)（北京）碩士學(xué)位論文企業(yè)市場機(jī)會(huì)可入性研究姓名：楊立濤申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：技術(shù)經(jīng)濟(jì)及管理指導(dǎo)教師：李翔20050601華北電力大學(xué)碩士學(xué)位論文摘要經(jīng)濟(jì)全球化的進(jìn)一步發(fā)展和知識(shí)經(jīng)濟(jì)的到來，為企業(yè)提供了種類繁多的市場機(jī)會(huì)。企業(yè)要想在激烈的市場競爭中取得優(yōu)勢，必須善于尋找市場機(jī)會(huì)，識(shí)別市場機(jī)會(huì)，選擇合適的市場機(jī)會(huì)進(jìn)入。論文立足于市場機(jī)會(huì)動(dòng)態(tài)發(fā)展的思想，采用定性分析和定量計(jì)算相結(jié)合的方法，從市場機(jī)會(huì)容量、企業(yè)市場進(jìn)入競爭強(qiáng)度以及

2、市場機(jī)會(huì)變化趨勢三個(gè)方面研究企業(yè)市場機(jī)會(huì)可入性，以市場機(jī)會(huì)可入度向量作為企業(yè)市場機(jī)會(huì)可入性的最終綜合度量指標(biāo)。關(guān)鍵詞:市場機(jī)會(huì)，可入性，容量，竟?fàn)帍?qiáng)度，變化趨勢ABSTRACTWithmoredevelopmentofeconomicglobalizationandcomingupoftheknowledgeeconomyallkindsofmarketopportunitiestotheenterprisesappear.Togeta

3、dvantagesinthefuriousmarketcompetitiontheenterprisesmustbegoodatseekingforthemarketopportunitiesidentifyingthemarketopportunitiesandchoosingtheappropriateentranceopportunities.Establishedinthethoughtthatmarketopportuniti

4、esaredevelopingdynamicallycombiningthemethodsofqualitativeanalysisandquantitativecalculationstudyaccesspossibilityofmarketopportunitiesfromthefollowingthreesides:capacityofmarketopportunitycompetitionintensityofenteringm

5、arketfortheenterprisesanddevelopingtrendofmarketopportunityandthenmakeaccessibilityvectorofmarketopportunitiesasthefinalintegrativemeasurementindexesofaccesspossibilityofmarketopportunities.YangLiTao(TechnicalEconomyandM