中美銀行網(wǎng)站主頁(yè)體裁特征對(duì)比分析_14725.pdf

1、分類號(hào)UDC——密級(jí)公開|哦。；l產(chǎn)哮。碩士研究生學(xué)位論文中美銀行網(wǎng)站主頁(yè)體裁特征對(duì)比分析申請(qǐng)人：學(xué)號(hào)：培養(yǎng)單位：學(xué)科專業(yè)：研舫向：指導(dǎo)教師：完成日期：任柏洋2120817應(yīng)用外語學(xué)院外國(guó)語言學(xué)及應(yīng)用語言學(xué)特殊目的英語佟敏強(qiáng)副教授2015年3月11日黑龍江大學(xué)碩士學(xué)位論文AbstractUnderthebackgroundofeconomicglobalization，moreandmoredomesticbanksarepayingg

2、reatattentiontotheestablishmentofthehomepagesoftheirportalsitesTherefore，thisthesiswillanalyzethehomepagesundertheperspectivesofgenreanalysis，comparingthegenrefeaturesofChineseonesandAmericanones，thusfindingthedeficitsof

3、domesticbanks’homepagesaswellasprovidingreferencesfortheimprovementsofthedomesticODeSAsakindofmultimodalizeddigitalgenre，homepagepossessesthefeaturesofbothtraditionaltextandnetworkmedium，whichhasmadetheresearchofhomepage

4、genreanalysismoredifficult。Uptillnowthereareveryfewstudiesonthegenrefeaturesofhomepageeitherathomeorabroad，whereasthereishardlyanystudyonthewebsitesofsomeindustriesorfieldsThisthesishasestablishedacorpuswhichcontained25h

5、omepagesofChinesebanksand25homepagesofAmericanbanksrespectivelyBasedonthetheoriesproposedbyESPSchoolandtheDigitalGenreAnalysisModelproposedbyAskahaveandNielsen，thisthesishascontrastedandanalyzedthegenresfromtextualdimens

6、ionandmediumdimensionaswellasdiscussedthechoicetendenciesunderdifferentculturesofcolorsandpagelayouts，thecolorsandpagelayoutsaretwosymbolicsourceswhichcouldinfluencemoreonthemeaningconstructionofbanks’homepagesTheresults

7、showthatunderthetextualdimensions，themovestructuresofeitherChinesebankwebsitehomepagesorAmericanonesarealmostthesame，whiletheforms，contentsorfrequenciesofeachmovearedifferent；undermediumdimension，theamountoftheirgenericl

8、inkusesaresimilarwhiletheirspecificlinksarequitedifferentComparedwithAmericanbanks’homepages，ChinesehomepagesinEnglisharetediousincontent，lackofvariedinformation，haploid，conservativeandhierarchicalinbrowsemodesKeyWords：G