中國和新加坡景點介紹體裁的對比分析.pdf

1、重慶大學(xué)碩士學(xué)位論文中國和新加坡景點介紹體裁的對比分析姓名：蔣蕾申請學(xué)位級別：碩士專業(yè)：外國語言學(xué)及應(yīng)用語言學(xué)指導(dǎo)教師：韓萍20090601ABSTRACTAsasubgenreoftourismadvertisingscenicspottextsattractthereaders’attentionandstimulatetheirinterestbyintroducingthespecialfeaturesoftherelevant

2、placesNowadaysscenicspottextshavebecomethemostimportantinformationcarriersbetweentouristproductspromotersandpotentialconsumersintheboomingtourismindustryButfewstudiesofscenicspottextsareconductedfromagenericpointofviewIn

3、thispaper，theauthorappliesgenretheorytoidentifygeneticstructureofscenicspottextsthroughacontrastiveanalysisofscenicspottextsintwosimilarculturalbackgroundcountries一ChinaandSingaporeForthispurpose，40textsarerandomlyselect

4、edfromwebsitesinChinaandSingaporetoestablishtwocorporaOneisChineseScenicSpotTexts(CSSTs)with20textsinChinesecovered，andtheotherisEnglishScenicSpotTexts(ESSTs)with20textsinEnglishcoveredBasedonthegenretheory，especiallyBha

5、tia’Sadvertisementmovemodel，theauthorfirstfindsoutthemovestructureofscenicspottexts，andthenmakesacontrastiveanalysisofthegenericstructureofESSTsandCSSTsTheirrespectivecharacteristicsareexaminedcarefullytevealwhythereared

6、ifferencesThisresearchshowsthattherearealtogethertenstructuralmovesinscenicspottextsCSSTscontain9moves，amongwhichMove1，Move3，Move5andMove6areobligatorymoveswhileinESSTs，thereare10moves，amongwhichMove1，Move5，Move9andMove1

7、0areobligatorymovesCSSTsandESSTssharethesamecommunicativepurposeswhichscenicspottextsaresupposedtoaccomplish，itisclearthattheybelongtothesamepromotionalgenreHowever，despitethesimilarity，ESSTsandCSSTsadoptdifferentfrequen

8、ciesofmovesandst印SandfocusondifferentfunctionsESSTspaymoreattentiontomove9(consultinginformation)andmove10(enclosingdocuments)whileCSSTstendtoemphasizemove3(justifyingtheproduct)andmove6(endorsement)Throughtheanalysis，ac

9、onclusioncartbedrawnthatscenicspottextsareofcommunicationcloselydependentuponcultures，thatis，evenasubtlesocial—culturalfactormightinfluencetheemploymentofthemovesButcultureiSnottheonlyanddecisivefactorshapingthegenericst