法啦公司二次創(chuàng)業(yè)戰(zhàn)略研究.pdf

1、中山大學(xué)碩士學(xué)位論文法啦公司二次創(chuàng)業(yè)戰(zhàn)略研究姓名：張玉驅(qū)申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：高級(jí)管理人員工商管理指導(dǎo)教師：顧乃康20080518AsecondtimebusinessopeningstrategyresearchofFALAcompany一一Major：ExecutiveMasterofBusinessAdministrationName：ZhangYuquSupervisor：ProfessorGuNaikangABSTRACTF

2、ALAisacompanyspecializedinresearching，developing，producingandsellingmetalizedfilmcapacitorItcontinuestoexplore，progressandinnovateproductresearch，development，designandmarketingAfter2yearsexplorationthiscompanyhasasharpin

3、creaseamongtheindustryGreatprogresshasbeenmadeinnewproductdevelopment，qualitycontrol，pricingandmarketingandafive。yearplanofsalesnetworkandclientgroupdevelopmenthasbeentakingshape，whichpreparesthecompanyforanewroundofgrow

4、thThisdissertationistostudyFALAcompany’Sstrategyofopeningbusinessforasecondtime，basedonthecompany’ScurrentsituationTolayasolidfoundationinthefuture，F(xiàn)ALAcompanyworksundercorporationadministrationsystemseparatesitsownershi

5、pfromoperation，andheadsforthegoalofinnovation，qualitygoodpriceandhonestyThisdissertationisgoingtoanalyzeFALA’Ssecondtimebusinessopeningwhenfacingthecurrentsituationindustryenvironment，strategicplanningandfunctionalstrate

6、gyetc，andexplaintheadvantageanddisadvantageofthecompanyitselfinacompetitiveenvironmentandtheopportunityandchallengeamongintercompanycompetitionSOastomakethefuturestrategymoreclearbasedOBthespecialconditionofmetalizedfilm

7、capacitorandthecompanyoperationcapabilityThisdissertationistryingtoprovideananalyticaltoolandmethodforprivatelyownedmediumandsmallenterpriseentrepreneurswhentheychoosetheirstrategyinasecondtimebusinessopeningThus，thepers