株洲時代集團公司服務競爭體系研究.pdf

1、湖南大學碩士學位論文株洲時代集團公司服務競爭體系研究姓名：江奕申請學位級別：碩士專業(yè)：工商管理指導教師：李亞伯20061028株洲時代囊|才J公r1J眼務競爭體系研究AbstractZhuzhouTimesE1ectricGroupisaleadingenterprisespecializedinthekeytechnologyandproductsofrailtransponationequipmentmanufacturingItc

2、a丌iedoutthestrategyofsen，icecompetitionwiththemultinationalcompaniesinthedomesticmarketARersettleddownsuchproblemsasaccomplishingthestrategictargets，grouping0fusers，budgetcontrol，serviceorganizing，infomatiOnsystem，sta行ma

3、nagementandserviceeValuationetc，thegrouphassetupthecompetitiveadVantageofsen，icecompetitioninitiationTheessaygiVesageneraldescriptionandanalysisonthetheoryofservicecompetitiOn，thecurrentstateanddeVelopmentOfseⅣicecompeti

4、tioninChina，theconceptofsenricecompetitionandsen，icemarketingaswellasservicecompetitionmodesofmanufacturingcompanies，onwhichtheaniclepromotesthemainstudyingmethodAccordingtothemarketsituation，usercharacteristicsandproduc

5、tcharacteristicsofZhuzhouTimesElectricGroup，theessaystatesthefeaturesofservicedemandsTogetherwiththeanalysisofreleVantpolicyandcompetitors，theessayreasons0uttheindustrialservicedemandsandmarketingcharacteristicsItals0pre

6、dictsthedeVelopingtrendsoftheservjceoftheindustTyT11eessayintroducesthebasicservicestrategy0fZhuzhouTimesElectricGroup，whichisfbnlledbasedOntheprincjpleofcompetitiVeadVantage1tanalyzestheinfIuenceOfdi托：rentsen，icesystems

7、againstcompanyOperation1talsointroducestheimplementingsteps，includingsen，iceproductdesign，adjustmentonintemalprocess，extemalfactors，howtobu1dupprofessionalsen，iceteamandserviceculture，thesupponingwaystomainservicenet，inf

8、omationcontr01systemandlogistics，theeValuationforservicecapabilityTheessayillustratestheimplementingstepsofservicecompetitionandtheprocessofbuildingupthe“LureenService”inZhuzhouTimesElectricGroupaswenastheprocessofrealiz

9、ingserViceindustrializationItalsodemOnstratestheuserresponseandmarketresponsebasedOnthechangingevaluationofusersa11dthereductionofcostAtlast，theaniclebringstoaconclusionthatacompletesen，icestrategy，groupingofusersandinte