飛利浦照明產(chǎn)品市場營銷戰(zhàn)略研究.pdf

1、分類號(hào)UDC密級(jí)Y8537’19學(xué)位論文飛利浦照明產(chǎn)品市場營銷戰(zhàn)略研究作者姓名割壺指導(dǎo)導(dǎo)師姓名迕鎣塹副麴攫盤jE太堂』直萱理堂院申請學(xué)位級(jí)別亟土學(xué)科類別簦翌堂學(xué)科專業(yè)名稱王商萱理論文提交日期2Q逝生l且論文答辯日期2Q豎生學(xué)位授予L]期——答辯委員會(huì)主席壑益昱熬援評(píng)閱人韭蘭霞副熬援型住墨嬰塞雖東北大學(xué)2006年1月東北托學(xué)碩士學(xué)位論文AbstractResearchofPhilipsLightingMarketingStrategies

2、AbstractAssocietydevelops，ourcountry’SlightingindustryhasmadegreatadvancesThenumberofspecialmanufacturesoflightinghasrisensharply，thedemandoflightingproductshasgrowncontinuously，thekindsoflightingproductshavebecomericher

3、andricher，andamarketpatternofgoodcirculationhasbasicallyformedathomeAtthesametime，intheChinesemarketoflighting，someforeignfamousenterprisesplayanimportantpartTheyarenotonlytherepresentationofadvancedtechnology，butalsoocc

4、upythebiggermarketshareinthedomesticmarket，whichfurthersharpenthemarketcompetitionofdomesticlightingproductsInthemoreandmorefiercemarketcompetition，whilethelightingmanufacturesarehavingdevelopmentalopportunities，theyaref

5、acingthechallengesofexistenceanddevelopmentwhichcompetitionhasbroughtaboutSo，whilethelightingmanufacturersarestrengtheningtheresearchofbasictechnology，improvingtheproductquality，fosteringandstrengtheningthekeycompetition

6、ability，theymustgraspandusescientificmarketanalysismethodandmarketstrategyThisarticlemainlydiscusseshowoneofthebiggerlightingmanufacturersinourcountry——PhilipsLightingorientsitselftomodernmarketpattern，chooseandestablish

7、marketingthought，drawupconcretemarketingstrategy，andcarryoutandcontrolthemFirstofa11，thisarticleanalysestheexternalenvironment，andinternalconditionsofthecompanyindetailThenthearticleexpoundshowPhilipsLightingusesandcarri

8、esoutitsmarketingthoughtfrommarketsubdivisionstrategy，marketchannelstrategy，productstrategyanddealerstrategyFinally，thearticleexpatiatesonhowPhilipsLightingcarriesoutandcontrolsitsmarketingstrategyfromprofitabilitycontro