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1、髻寒棼霪懿黎饕譬多羚黲蕊鑭潞蠡攀善鬻凳壤麟蠹臻瓣A》攀馕淪塞埝變驥醚=蒸巍l瓤添溪隧糞驥黲霧l蔫囔驥冀j爨鬻:糞鬃蒸豢簿瑟戇裁蔑爨瓣巍4簸煞鬟:嚳囊i鬟籬;凳:莨藏I鞘镕翮:鬣纛囊i蔫霉?;揩H慧鏨!熟楚羆麟熬。lABSTRACTAlongwiththesarnequaliryphenomenonofchinesebeerbecomeworseandworse,Ⅱlecompetitionbetweenchinesebeercompani

2、eshasturnedintothecompetitionofmanagementMeansandmarketingstrategies,F(xiàn)romthetraditionalpricecompetitiontoqualitycompetition,andthentocurrentbrandcompetition,consumersalwaysreasoninglychoosecompetitiveandsuperiorbrandInfa

3、ct,thecompetitionbetweenmanybeerbrandsiSsevereintheextremeandbecomeinterenationalbeerbrandscompetitioninhomemarketThereforet11einnovationinbrandmarketingwilldecidethefutureandfateofbeerbrandsingreatextentItisWellknowntha

4、tthereisLimitlessbusinessopportunityinthe2008BeijingOlympicGameButhowCanweholdandutilizetheOlympicbusinessopportunityItiSgoodchanceforthebigcorporationstoimprovetheenterprisesandproductbrandsinternationalizationtheenterp

5、riserswhoparticipateintheinternationalcompetidontolookthe2008BeijingOlympicGameaSagoodopportunityandexpressrichandcolorfulideasInthisartictethetheoryaboutsportsmarketing,thehistoryofYanjingBeerGroupandsportsmarketingWaSf

6、irstlyillustratedThenthreecombinedstrategiesmodewithYanjingBeerGroupintraditionalmarketingwerestudiesThenagreatdealofvaluableexperienceand1essoncallbeobtainedthroughanalyzingOfsuccessfixlandunsuccessfixlcasesduringOlympi

7、cGamemarketingItiSveryimportantroleforYanjingBeerGroupmiddle—longtermdevelopmentwhetherOlympicGamemarketingiSsuccessfulornotIfOlympicGamemarketingCanbejoinedinYanjlagBeerGroupmiddle。longtermdevelopmentandmanagementplanOl

8、ympicGamemarketingstrategiescouldbeexactlyandeffectivelydesignedAnewOlympicGamemarketingmodec強befoundedthatYanjingBeerBrandmarketingandthetraditionalcombilIedmarketingmodecouldbeefficientlyintegrated,andOlympicGamecultur

9、e,vanjtngBeerbrandculture,andenterpriseculturebecomefullharmonizationandhaveaexactlyorientationUnderthebannerofOlympicGamemarketingidealOlympicGameadvertisementandspreadeffectCanbeachievedbyuseofttaditionalcombinedmarket

10、ingcarrierAsaresult,YanjingBeers打ongbrandCancomeintobeingunderanewOlympicGoffriemarketingmodeYanjhagBeerwillbecomeasuccessfillmodelofChinesenationalBeerIndustryInOlympicGalBemarketinghistoryKeywords:OlympicGameYanjingBee

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