unit 2 translation

1、UNIT21.PESTanalysiscanbeusedinstrategicplanningtoassesssituationalfactsfanganization.在計(jì)劃市場(chǎng)策略時(shí)使用PEST分析來(lái)評(píng)估某組織機(jī)構(gòu)的環(huán)境因素。4.consumerbehavidescribeshowconsumersmakepurchasedecisionshowtheyusedisposeofthepurchasedgoodsservices.消費(fèi)

2、者行為是描述消費(fèi)者如何做出購(gòu)買(mǎi)決策，以及他們?nèi)绾问褂煤吞幹盟?gòu)的商品和服務(wù)。5.Needrecognitionoccurswhenconsumerfacedwithanimbalancebetweenactualdesiredstates.當(dāng)面臨著實(shí)際和理想狀態(tài)之間的不平衡點(diǎn)時(shí)會(huì)讓消費(fèi)者認(rèn)識(shí)到自己的需求。6.Duringtheprocessofcollectinginfmationinsomecasesafterinfmationisa

3、cquiredtheconsumerevaluatesalternativesonthebasisofwhatheshehaslearned.在收集信息的過(guò)程中或者是在某些情況下，當(dāng)獲得信息后，消費(fèi)者開(kāi)始對(duì)他或她從產(chǎn)品學(xué)到的信息中進(jìn)行方案評(píng)估。10.thelifestyleanalysiswhenusedcarefullycanhelpthemarketergainanunderstingofchangingconsumervalues

4、howtheyaffectbuyingbehavi.如果能妥當(dāng)?shù)氖褂蒙罘绞椒治?，它能夠幫助營(yíng)銷(xiāo)人員明白消費(fèi)者變化的價(jià)值和他們是如何影響消費(fèi)者的購(gòu)買(mǎi)行為。UNIT31.Theobjectiveofexplatyresearchistogatherpreliminaryinfmationthatwillhelpdefinetheproblemsuggesthypotheses.探索性研究的目的是收集初步信息這將有幫助界定問(wèn)題和建議假設(shè)性問(wèn)

5、題。4thecurrentstepisconcernedwithpositioningtheproductfavablyincustomers’mindrelativetocompetitiveproducts.目前的步驟是關(guān)注該公司的產(chǎn)品與競(jìng)爭(zhēng)對(duì)手的產(chǎn)品在客戶(hù)心目中的位置5.onewaytoinvestigatehowtopositionaproductisbyusingapositioningmapwhichisavisualdep

6、ictionofcustomerperceptionsofcompetitiveproductsbrsmodels.調(diào)查產(chǎn)品定位的途徑之一是通過(guò)使用定位圖，這種定位圖是一種視覺(jué)描繪，展示了消費(fèi)者如何看待競(jìng)爭(zhēng)對(duì)手的產(chǎn)品，品牌或型號(hào)。8.thebristhedominantbrinthemarkettargetingtoafewsegmentswouldnotbenefitsalesprofits.牌子是主導(dǎo)著市場(chǎng)的品牌，如果只是針對(duì)幾個(gè)細(xì)